文化视角下旅游节庆产品系统开发研究——以宁德太姥山文化旅游节为例

文化是旅游节庆产品的灵魂和内核。在文化视角下进行旅游节庆产品系统开发不仅可以增强旅游节庆产品的吸引力,更重要的是可以提高其核心竞争力。福建省宁德市拥有丰富的文化旅游资源,太姥山文化旅游节是其中之一,但是其节庆产品却存在一定程度的文化缺失问题,在阐述旅游节庆产品系统开发的基本理论的基础上,探讨如何对其旅游节庆产品进行系统开发。

Study on Systematical Developing Tourist Festival Products——Taking Tailaoshan Culture Tourist Festival at Ningde as an Example

The culture was the soul and core of the tourist festival products. Developing the tourist festival products in the view of culture could improve the attraction and the core competence.Ningde owed the abundant culture tourism resource,but the Tailaoshan culture tourist festival was in lack of culture.On the basis of analyzing the nature of products of tourism festival,the meaning and nature of systematical developed tourism festival products,concept and the developing model.This paper analyzed how to develo...