中国旅游整体形象的塑造与国际营销

东方华夏文明源远流长,是中国旅游最核心最具竞争力的形象,这一形象由"历史中国、自然中国、当代中国"三个形象面构成。为了实现这一形象的塑造,应该将区域个体形象与整体形象结合起来,打造地标性产品,实现企业、政府、非政府组织等不同营销渠道之间的交叉、融合、互补,建立起与旅游形象相匹配的价格策略,以培植和增强中国旅游的国际竞争力。

Shaping Overall Image of Chinese Tourism and International Marketing

The East which had a long history of Chinese civilization,was the core of the most competitive China's tourism image,the image consist of the History of China,Nature China and Modern China.To achieve this image of the shape,we should combine the individual and overall image of the region to create a landmark product,and to realize the cross,integration and complementary among the enterprise,government and non-governmental organizations.At the same time,established tourism image to match the price of strateg...