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Energy Communication: Theory and Praxis Towards a Sustainable Energy Future
Authors:Brian Cozen  Danielle Endres  Tarla Rai Peterson  Cristi Horton  Joshua Trey Barnett
Institution:1. Department of Communication, California State University, Fresno, Fresno, CA, USA;2. Department of Communication, University of Utah, Salt Lake City, UT, USA;3. Department of Communication, University of Texas, El Paso, TX, USA;4. Department of Communication Studies, Tarleton State University, Stephenville, TX, USA;5. Department of Communication, University of Minnesota Duluth, Duluth, MN, USA
Abstract:This essay comments and expands upon an emerging area of research, energy communication, that shares with environmental communication the fraught commitment to simultaneously study communication as an ordinary yet potentially transformative practice, and a strategic endeavour to catalyse change. We begin by defining and situating energy communication within ongoing work on the discursive dimensions of energy extraction, production, distribution, and consumption. We then offer three generative directions for future research related to energy transitions as communicative processes: analysing campaigns’ strategic efforts, critically theorizing energy’s transnational power dynamics, and theorizing the energy democracy movement.
Keywords:Activism  climate change  energy communication  energy democracy  just transitions
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