| 重大事件对入境游客旅游动机的影响——北京奥运会的案例研究 |
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| 引用本文： | 胡敏,马耀峰,李天顺.重大事件对入境游客旅游动机的影响——北京奥运会的案例研究[J].资源开发与保护,2012(3):274-276. |
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| 作者姓名： | 胡敏 马耀峰 李天顺 |
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| 作者单位： | [1]陕西师范大学旅游与环境学院,陕西西安710062 [2]新疆农业大学科学技术学院,新疆乌鲁木齐830054 |
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| 基金项目： | 国家自然科学基金项目（编号：40901077）. |
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| 摘 要： | 以2008年北京奥运会为例，通过入境游客行为调查分析奥运会举办对入境游客旅游动机的影响。结果表明，影响入境游客旅游动机的因素主要有限制性因子、社会心理因子和文化教育因子，其中社会心理因子和文化教育因子与北京奥运会显著相关；入境游客的年龄、学历和家庭结构与奥运会举办呈现负相关；游客的年龄、学历、年收入和家庭结构等变量受奥运会影响显著，提出了相应的营销策略。
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| 关 键 词： | 重大事件 入境游客 旅游动机 北京奥运会 |
Impact of Mega Event on Inbound Tourists -- A Case Study of 2008 Beijing Olympic Games |
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| Institution: | HU Min, MA Yao - feng, LI Tian - shun (1. College of Tourism and Environment Sciences, Shanxi Normal University, Xi＇an 710062, China; 2. Science and Technology Department, Xinjiang Agriculture University, Ummqi 830054, China) |
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| Abstract: | This paper studied the impact of the 2008 Olympic Games on motivation of inbound tourists. The results indicated that the constraints motives, the social - psychological motives and cultural motives were the main motivation for travling China in 2008, and there had the significant correlation among the social - psychological motives, cultural motives and the Beijing Olympic Games. Age, education and family structure of inbound tourists appeared the significant nagtive correlation with the Beijing Olympic Games. By using ANOVA test, demographic characteristics of inbound tourists excepted for gender, which had the significant differences with the Beijing Olympic Games. The marketing strategies were offered. |
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| Keywords: | mega event inbound tourists tourism motivation the 2008 Beijing Olympic Games |
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