| 民族文化生态旅游品牌对策研究——以湘西土家族苗族自治州为例 |
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| 引用本文： | 蒋懿樟.民族文化生态旅游品牌对策研究——以湘西土家族苗族自治州为例[J].资源开发与保护,2012(2):191-192,103. |
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| 作者姓名： | 蒋懿樟 |
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| 作者单位： | 吉首大学商学院,湖南吉首416000 |
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| 基金项目： | 吉首大学研究生科研创新项目资助（编号：JGY201105）. |
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| 摘 要： | 随着湘西地区旅游的兴起,提出建设＂民族文化生态旅游＂品牌,通过深入湘西地区实地调研,根据民族文化生态旅游概念的界定,分析了湘西地区建设民族文化生态旅游品牌建设当前存在的问题,并提出了具体对策。
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| 关 键 词： | 民族文化 生态旅游 湘西土家族苗族自治州 |
Research on National Culture Eco- tourism Brand Counte~ A Case Study of Tujia and Miao Autonomous Prefecture of Xiangxi |
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| Institution: | JIANG Yi- zhang (Business College, Jishou University, Jishou 416000, China) |
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| Abstract: | The tourism in Xiangxi was in its full swing.This paper put forward the idea of constructing the national culture eco- tourism brand. By deep local investigation and the definition of ecological tourism with culturally distinctive features, this paper analyzed the extant problems existing in the construction of tile national culture eco - tourism brand, and further advanced several specific measures. |
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| Keywords: | national culture ecological tourism Tujia and Miao Autonomous Prefecture of Xiangxi |
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