Using Newspaper Coverage Analysis to Evaluate Public Perception of Management in River-Floodplain Systems |
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Authors: | Brack W Hale |
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Institution: | (1) Department of Math and Natural Science, Franklin College-Switzerland, Via Ponte Tresa 29, Sorengo, 6924, Switzerland |
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Abstract: | Traditional natural resource management approaches often focus on a specific natural resource and ignore social components
other than economic value. In contrast, new approaches to resource management, such as those employing ecosystem management
strategies, recognize and strive to incorporate other social components of the managed system. This study uses a content analysis
of regional newspaper coverage of two relatively new reserves in river-floodplain systems, the Lower Wisconsin State Riverway
and the Middle Elbe Biosphere Reserve, to analyze each reserve’s success in managing the social components of its resources
during each reserve’s first ten years. The results suggest that positive coverage of both reserves has increased, as has the
perceived authority of the reserve staff, as measured by trends in the quantity of direct quotes. The Middle Elbe Biosphere
Reserve received approximately three times more coverage than its Wisconsin counterpart, suggesting that the more extensive
public outreach program of the former is an important tool in dealing with social issues within a conservation reserve. |
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