The return of returnable bottles: A study of consumers' and retailers' attitudes and practices concerning returnable bottles

The authors highlight the importance of the trippage of a returnable bottle to the current beverage container debate. Results of recent surveys of consumers and retailers are presented, which show that the reasons for low trippages in the UK are more complex than the conventional diagnosis that ‘consumers cannot be bothered to return bottles’. In many instances consumers thought that the ‘returnable bottle was ‘non- returnable’ and many consumers found it difficult to return bottles to the shops. Making it easier for consumers to return the bottle would appear to be a more effective method of raising trippage than increasing the deposit levels.