The discovery of ash dieback in the UK: the making of a focusing event

Why did the identification of ash dieback (Chalara Fraxinea) in 2012 in the UK catch the national media, public, and political zeitgeist, and lead to policy changes, in a way that no other contemporary tree pest or pathogen outbreak has? The identification of ash dieback in the UK is conceptualised as a successful ‘focusing event’, and the ways in which it was socially constructed by the media, stakeholders, and the government are analysed. National newspaper coverage contributed to the way that the disease was understood and was significant in driving the political response. Ash dieback’s focal power derived from the perceived scale and nature of its impact, the initial attribution of blame on government, the war-like response from the government, and Ash’s status as a threatened native tree. The ash dieback focusing event has increased the salience of plant health issues amongst policymakers, the public, and conservation organisations in the UK.