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The Dual Model for Tourism Resource Productivity Improvement
Authors:Sun Kun  Min Qingwen  Cheng Shengkui
Affiliation:1. Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences , 100101, Beijing , China;2. Graduate University of Chinese. Academy of Sciences , 100049, Beijing , China;3. College of Business, Yancheng Teachers University , 224002, Yancheng , China zkydlsly@163.com;5. Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences , 100101, Beijing , China
Abstract:Abstract

For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivity is the potential market scale of tourist locations, and second most important influencing factor is the resource endowment. Regional urban population is significantly correlated with region tourist numbers, being the decisive factor of region potential tour market scale. In tourism development, the dual model should be adopted: on one hand to enhance tour spot attractiveness, on the other hand to cultivate the potential market by improving urbanization level and other means. In the situation of tourism development fever spreading, the dual model for improving tourism productivity helps to avoid the “Great Leap Forward” which means that too rapid tourism construction divorces from actual market demand.
Keywords:tourism resource productivity  the dual model  potential market scale  tourism resource endowment  market cultivation
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