中国世界遗产地与国家级风景名胜区门票价格定位研究

世界遗产地和国家级风景名胜区是一种保护性资源而不是开发性资源，其经营目标应该是增进社会福利。这种性质决定了它的经营目标和主体，而门票价格的高低最能体现出该类产品是否具有公益性特征。本文根据世界遗产和国家级风景区的性质。应用资源经济学与旅游经济学的原理，构建理论模型，结合具体案例进行实证研究来说明门票价格定位的依据、条件和目标。并希望通过合理的价格定位来实现消费者剩余最大化和提高社会整体经济福利。

Research on Entrance Fee Pricing of World Heritages & National Scenery in China

World heritages & national scenery in China is a kind of protection resources rather than exploiting resources.Its aim of management is to increase social welfare.This nature of the world heritages & national scenery have decided its management goal and the running body characteristics,and the admission ticket price of the world heritages & national scenery can most manifest whether the world heritages & national scenery has public characteristics.According to the nature of the world heritages & national scenery and using theories of resource economics and tourism economics,this article constructs different price models to show pricing formulation,condition and goal of the world heritages & national scenery.All this is done on the basis on practical samples.We hope that reasonable price of world heritages & national scenery can realize tourist's surplus maximization,thus enhance the whole social economical welfare.