生态文明视角下的江苏沿海生态旅游竞合研究

生态旅游是生态文明的重要载体，生态文明理念为生态旅游的健康发展提供了科学的行动指南。江苏沿海包括连云港、盐城和南通三市，生态旅游资源丰富，但三市在生态旅游发展中，竞争有余，合作不足, 致使三市生态旅游资源的整体优势未能得到充分发挥。在分析江苏沿海加强生态旅游竞合的必要性与可行性的基础上，提出了三市应以生态文明为指导，积极开展区域生态旅游竞合，具体措施包括：做好统一规划，打造沿海生态旅游区；创新生态旅游产品，联合开发精品生态旅游线路；加强生态旅游合作营销；改善旅游交通和服务；完善合作的制度化机制，构建“市场主导、政府推动、企业主体、社区参与”多主体共同参与的格局；联合加强生态教育，共同治理和改善生态环境等

ECOTOURISM CO-OPETITION IN THE COASTAL AREA OF JIANGSU PROVINCE FROM THE PERSPECTIVE OF ECOLOGICAL CIVILIZATION

Ecotourism is an important carrier of ecological civilization,and ecological civilization is the scientific guide to the sound development of ecotourism.There are plentiful ecological tourism resources and good conditions of developing ecotourism in the coastal area of Jiangsu province,including three cities as Lianyungang，Yancheng and Nantong.However,there is a lack of cooperation while more competition for three cities in the process of developing ecotourism.Thus,three cities do not develop potential ecotourism resources to the full by lack of effective regional ecotourism cooperation.On the basis of analysis on necessity and feasibility of the regional ecotourism cooperation competition,the paper points out that the three cities should actively promote the regional ecotourism cooperation competition guided by ecological civilization，such as making a unified plan，constructing a coastal ecotourism zone，accelerating joint development of competitive ecotourism routes,innovating ecotourism products，strengthening the cooperative marketing of ecotourism，improving tourist transportation and travel service，perfecting the institutional mechanism of cooperation，strengthening ecological education and working together to improve the ecological environment