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Decreasing the knowledge gap among different socioeconomic status groups on the issue of climate change
Authors:Xiaodong Yang  Shirley S Ho
Institution:1. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singaporexyang012@e.ntu.edu.sg;3. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore
Abstract:Climate change is causing severe negative consequences to small low-lying islands. To mitigate and adapt to climate change, it is important to improve public knowledge on its causes and consequences. As a social issue that needs collective action to address, the knowledge gap among different segments of population would be a barrier to people’s behaviors toward mitigation and adaption to climate change. This study aims to investigate public knowledge acquisition of climate change by revisiting the knowledge gap hypothesis. A nationally representative random computer-assisted telephone interview survey (N?=?1093) was conducted in Singapore. Quantitative analyses revealed that both newspaper reading and television viewing could reduce the knowledge gap between high and low socioeconomic status individuals. We recommend that governments and relevant authorities should utilize mass media to disseminate information and cultivate public understanding of climate change.
Keywords:Climate change  mass media  knowledge gap  collective action  education
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