景区开发中游客“场所依恋”的演变与控制研究——以湖南省柳子景区为例

随着湖南省柳子景区的开发,游客的＂场所依恋＂水平呈缓慢上升的趋势,说明景区开发对场所依恋有着正向的影响。在景区开发过程中,个人感情和从业者的行为与态度两个影响因素对场所依恋的贡献较小,景观质量、知名度和旅游环境在短时间内得到了迅速的提升和改善,从而导致游客场所依恋水平增加,且前期的增幅要超过后期,显得后劲不足。湖南省柳子景区未来应当挖掘场所认同,强化与游客的感情联系,并注意持续扩大该景区的知名度,提高从业者的素质,用以促进游客＂场所依恋＂水平的提升。

Evolution and Control of Tourists＇ Place Attachment in Scenic Zone Development -- Taking Hunan Liuzi Scenic Zone for Example

With the development of Liuzi sceniczone, tourists＇place attachment raised slowly. It showed that the development of scenic zone had the positive effect on place attachment. Personal emotion and the behavior and attitude of the practitioners contributes was very little to place attach- ment, but the great and fast promotion and improvement of the quality of scenery, recognition and tour environment in a short time led to raise the level of tourists＇ place attachment. During this time, the speed of raise was fast at first but becoming slower later. Liuzi scenic zone should try to use place recognition, strengthen the connection with tourists, continue to widen the recognition of the scenic zone and improve the quality of practitioners to promote the raise of tourists＇place attachment.