| 青藏地区入境旅游市场格局研究 |
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| 引用本文： | 陈蓉,马耀峰,李振亭,张俊英,李春花.青藏地区入境旅游市场格局研究[J].资源开发与保护,2012(9):837-840. |
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| 作者姓名： | 陈蓉 马耀峰 李振亭 张俊英 李春花 |
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| 作者单位： | [1]陕西师范大学,陕西西安710062 [2]青海师范大学,青海西宁810008 |
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| 基金项目： | 国家自然科学基金项目“基于地理学视角的旅游地环境风险评估——以青藏高原为例”（编号：41161018/D011202） |
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| 摘 要： | 青藏地区是新兴的国际旅游热点地区,把握旅游市场动态演化规律,对青藏地区旅游业发展具有重要意义。以1997—2011年的《中国旅游统计年鉴》数据为基础,应用亲景度和市场竞争态模型,对青藏地区入境旅游市场格局进行分析,在此基础上提出相关建议,以期为青藏地区入境旅游市场的持续开发提供依据。
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| 关 键 词： | 青藏地区 亲景度 市场竞争态 入境旅游 |
Analysis on Foreign Tourism Market Evolution of Qinghai - Xizhang Area |
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| Institution: | CHEN Rong, MA Yao- feng, LI Zhen- ting, ZHANG Jun- ying, LI Chun- hua ( 1. Shanxi Normal University, Xi＇an 710062, China ; 2. Qinghai Normal University, Xining 810008, China) |
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| Abstract: | As an emerging international tourist spot, it was important for Qinghai - Xizhang Area to grasp the tourism market dynamic evolution rule. According to the data from Chinese Tourism Statistics Yearbook from 1998 to 2011, and by preference scale, competition model, and statistics software, the tourism market in China and abroad in Qinghai - Xizhang from 1998 to 2010 was discussed. Based on these, countermeasures and suggestions about the foreign customers market were proposed in the hope of providing reference for the sustainable and healthy development of tourism in the area. |
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| Keywords: | Qinghai - Xizhang Area preference scale competition model foreign customers market |
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