苏北乡土文化旅游产品开发研究

乡村文化是乡村旅游开发的灵魂。以江苏北部地域为靶区,在分析乡土文化概念的基础上,指出苏北乡土文化系统主要包括海洋文化、两汉文化和传统农耕文化等文化序列。以睢宁县为例,分析了小区域范围内乡土文化景观的展示形式,构建了苏北乡土文化系统的层次结构,提出了开发苏北乡土文化旅游产品的开发对策。

Research on Local Cultural Tourism Product Development in Northern of Jiangsu Province

Landscape as background and the process was of the rural life as attraction. It mainly met the tourism demands of urban residents. The soul of rural tourism was the system of rural culture. This paper focused on Northern Jiangsu Province, analyzed the conception of rural cultrue, built a rural culture system that was regional, local, natural and diversity, including mariine culture, Han culture and fanning culture, and analyzed the specific connotation of small regions with Suining County as an example. Finally, this paper established a level system of rural culture, then proposed the mea- sures of developing rural cultural products.