欧债危机下煤炭企业市场营销渠道分析

随着欧债危机的蔓延,我国煤炭企业市场效益也受到一定程度的影响。当前企业需要不断改变营销模式,拓展营销渠道,完善市场营销机制,才能提升企业的营销水平,为可持续发展奠定坚实的基础。煤炭企业在发展过程中受到国内市场和国际市场的双重影响,需要采取科学的营销策略,降低企业的营销成本,提升企业的市场经营水平,才能够帮助企业摆脱危机,实现经济效益增长。

Marketing channels of the coal enterprises in the European debt crisis

With the spread of Europe＇s debt crisis, the market efficiency of China＇s coal enterprises to a certain extent. Companies need to constantly changing marketing model to achieve the innovation of marketing channels, improve marketing mechanisms, in order to enhance the level of corporate marketing, lay an important foundation for sustainable development. Coal companies in the development process by the double impact of domestic and international markets, the need to adopt a scientific marketing strategies, reduce marketing costs, enhance the level of market operators, which can help companies overcome the crisis and to achieve profitable growth.