绿色消费认知和意愿的行为学调查与分析

绿色消费是解决当前中国环境污染的重要战略组成部分,本文研究了对上海市开展的关于绿色消费1200余份调查问卷。研究结果显示:1)人们环境意识和绿色消费意愿普遍提高,98%的受访者愿意为保护环境做出自身行为的改变。2)绿色消费认知参差不齐。对绿色产品的认知渠道不多,绿色产品的标签知晓率低于30%。3)绿色消费意愿强烈但支付能力还有限,82%的消费者愿意购买绿色产品,但支付不能超过同类普通商品10%的额外费用。研究结果还表明:绿色消费与性别、年龄、职业以及学历等具有相关关系。     

Warm glow from green power: Evidence from Australian electricity consumers

Green electricity products are increasingly made available to consumers in many countries in order to address a number of environmental and social concerns. Most of the literature on this green electricity market focuses on consumers’ characteristics and product attributes that could affect participation. However, the contribution of this environmental consumerism to the overall environmental good does not depend on participation alone. The real impact relies on market participation for green consumers (the proportion of green consumers) combined with the level of green consumption intensity – the commitment levels, or proportion of consumption that is green. We design an online interface that closely mimics the real market decision environment for electricity consumers in Western Australia and use an error component model to analyze consumers’ choice of green electricity products and their commitment levels. We show that product attributes have limited impact on the choice of green products; however, there is still great potential for better participation by improving the design of green electricity programs. When green products are selected, most respondents select the minimum commitment possible, and this is insensitive to the premium being charged on green power, suggesting that we are largely observing a buy-in ‘warm glow’ for carbon mitigation.     

Book reviews and notices

This study aims to examine the mediating role of the customer environmental satisfaction in the effect of environmental friendliness of products and the company on customer loyalty in using green products in Malaysia. Structural equation modeling (SEM) analysis is performed to test the proposed hypotheses among 200 full time university students with purchasing experience at least once a week green products like organic vegetables. SEM results showed that customer environmental satisfaction significantly affected customer loyalty. This pair of relationships has the highest standardized beta coefficients, signifying the most important aspect of consideration by respondents among the rest of the proposed hypotheses. Next, customer environmental satisfaction partially mediated the relationship between environmental friendliness of products and customer loyalty in using green products. The results confirmed that customers are satisfied with their decision to purchase green products as they consume the least amount of resources and energy which results in minimum environmental damage and are also easy to recycle, disassemble, decompose, and reuse. Marketers should focus on creating effective marketing strategies and green promotional activities to attract customers for their green products. Marketers should control and enhance the quality of green products, as well as emphasizing their environmental satisfaction and increasing customer loyalty levels. This empirical study advanced marketers’ and policy makers’ understanding of the identification of customer environmental satisfaction as a mediator in the relationship between environmental friendliness of products and customer loyalty has been inspected in Malaysian context.     

Accessibility and trust: the two dimensions of consumers’ perception on sustainable purchase intention

The aim of this article is to shed new light on which dimensions compose sustainable purchase intention (SPI) with the purpose of understanding what moves consumers to a potentially more sustainable behaviour. Even though several studies have researched which factors influence consumer’s intention to buy in a more sustainable way, no comparable research in consumer behaviour was found studying these dimensions in a triple bottom line perspective (profit, people, and planet) that could also provide future corporate and academic applications. Therefore, this article proposes a new construct – Consumers’ Perception on SPI, defined using the C-OAR-SE procedure and measured using exploratory and confirmatory factor analysis using two different samples. In-depth interviews and online survey to actual consumers of sustainable products were undertaken in partnership with a sustainable project using its database, guaranteeing that real consumers’ perceptions were gathered for this study. The construct is proposed with two dimensions (measured by nine items): Accessibility (including facets such as product lower pricing, availability in stores, and being sold within a convenient proximity to home) and Trust (including consumers needs such as: to get to know and trust products through understanding the labels; to have had good experiences in the past or simply to have new trial opportunities). Theoretical and practical implications of the findings are also discussed.     

Understanding why consumers in China switch between wild,farmed, and synthetic bear bile products

An important rationale for legally farmed and synthetic wildlife products is that they reduce illegal, wild-sourced trade by supplying markets with sustainable alternatives. For this to work, more established illegal-product consumers must switch to legal alternatives than new legal-product consumers switch to illegal wild products. Despite the widespread debate on the magnitude and direction of switching, studies among actual consumers are lacking. We used an anonymous online survey of 1421 traditional Chinese medicine consumers in China to investigate switching among legal farmed, synthetic, and illegal wild bear bile. We examined the past consumption behavior, applied a discrete choice experiment framed within worsening hypothetical disease scenarios, and used latent class models to investigate groups with shared preferences. Bear bile consumers (86% respondents) were wealthier, more likely to have family who consumed bile, and less knowledgeable about bile treatments than nonconsumers. Consumer preferences were heterogenous, but most consumer preferences switched between bile types as disease worsened. We identified five distinct latent classes within our sample: law-abiding consumers (34% respondents), who prefer legal products and were unlikely to switch; two all-natural consumer groups (53%), who dislike synthetics but may switch between farmed and wild; and two nonconsumer groups (12%), who prefer not to buy bile. People with past experience of bile consumption had different preferences than those without. Willingness to switch to wild products was related to believing they were legal, although the likelihood of switching was mediated by preferences for cheaper products sold in legal, familiar places. We found that consumers of wild bile may switch to legal alternatives, given the availability of a range of products, whereas legal-product consumers may switch to illegal products if the barriers to doing so are small. Understanding preferences that promote or impede switching should be a key consideration when attempting to predict consumer behavior in complex wildlife markets.     

Biomass fuel use,burning technique and reasons for the denial of improved cooking stoves by Forest User Groups of Rema-Kalenga Wildlife Sanctuary,Bangladesh

ABSTRACT

This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across a sample of 200 university students who applies a green lifestyle, such as purchasing green products which are referring to only retail goods, using recyclable products, and ozone-free products. Empirical analysis divulged that product quality followed by corporate image, store image, and product price jointly affected customer satisfaction in using green products. They are highly concerned that the green store provides a variety of good quality products with good value for money. Marketers should aggressively promote the identification of green products and overcome the problem of just noticeable difference between green product and non-green product among consumers for business sustainability. Empirical findings provide valuable insights to put forth in outlining effective marketing strategies that widen the marketers’ understanding of consumer behaviour in using green products with regard to their satisfaction and loyalty levels from the perspective of product quality, corporate image, store image, and product prices in Malaysia markets.     

Interested consumers’ awareness of harmful chemicals in everyday products

Background

Everyday products can contain a multitude of harmful substances unnoticed by most consumers, because established risk communication channels reach only part of the society. The question is, whether at least interested and informed consumers are able to use risk communication tools and assess harmful chemicals in products.

Results

An online survey investigated the awareness of 1030 consumers on harmful substances in everyday items. Participating consumers’ education level, knowledge in chemistry, and motivation were above society’s average. Although a large number of responses showed that survey participants were familiar with several aspects of the issue, the results revealed that knowledge in chemistry helped, but was not enough. Many participants assumed that products with an eco-label, natural personal care products, products without hazard pictograms or products produced in the European Union would not contain harmful substances. Most participants indicated to use hazard pictograms, information on the packaging, reports in the media, and environmental and consumer organizations as information sources, while information by authorities and manufacturers were not named frequently and did not receive high confidence. Smartphone applications were not indicated by many participants as information sources. The information sources most trusted were environmental and consumer organizations, hazard pictograms, and lists of ingredients on the containers. The declared confidence in certain risk communication instruments did not always correspond to the use frequencies indicated. Nearly all participants considered legislators as responsible for the reduction of harmful substances in consumer products.

Conclusions

Misconceptions about harmful substances in products can be dangerous for the personal health and the environment. The survey indicates that motivation, educational level, and chemical expertise do not automatically provide an appropriate understanding of harmful substances in products. If well-informed consumers are not sufficiently capable to use risk information elements as revealed in this study, then this will be even more the case for the general public. Consumer awareness should be stipulated by an improved information strategy about chemical risks in consumer products with an extensive participation of the target groups and by more efforts by authorities and manufactures to build trust and to provide easily understandable information.

     

宁波市公众环境意识调查与分析

公众环境意识是一个国家和民族文明程度的重要标志,它从各个方面反映出所调查地区的环境现状、公众对环境问题的认知、环保素质和环保行为,能够为政府的宏观决策提供依据。文章在数据分析的基础上,阐述了宁波市公众在地区环境问题、公民环境责任、环保支付意愿、绿色消费和固体废物收集处理等方面的调查结果,并给出了结论和建议。     

Is current agronomy ready to promote sustainable agriculture? Identifying key skills and competencies needed

The quest for agricultural sustainability generates the need to develop functional support schemes aimed at supplying farmers with knowledge, information and appropriate solutions, thus smoothing the transition towards sustainable agriculture (SA). In this vein, it is expected that agronomists have to play a key role, plotting the course for a sustainable farming future. Nevertheless, a critical question is whether agronomists possess the skills and competencies needed to motivate and guide this transition process. Two studies were designed to examine which clusters of agronomists’ skills and competencies determine their ability to promote SA. Study 1, using data from a sample of farmers, revealed that agronomists’ level of knowledge on issues pertaining to SA, their networking capacities, facilitation competencies, and communication skills affect their ability to guide the transition towards sustainable farm production. Study 2, drawing on data from a sample of agronomists, confirmed the pivotal role of sustainability knowledge, facilitation skills and networking competencies on the aptitude to promote SA. Both studies uncovered that agronomists display low to moderate levels of these skills. Taken together, these results point out the need to reorganize agronomic (formal and lifelong) education in order to equip agronomists with new competencies and to enable them to effectively promote SA.     

Understanding implications of consumer behavior for wildlife farming and sustainable wildlife trade

Unsustainable wildlife trade affects biodiversity and the livelihoods of communities dependent upon those resources. Wildlife farming has been proposed to promote sustainable trade, but characterizing markets and understanding consumer behavior remain neglected but essential steps in the design and evaluation of such operations. We used sea turtle trade in the Cayman Islands, where turtles have been farm raised for human consumption for almost 50 years, as a case study to explore consumer preferences toward wild‐sourced (illegal) and farmed (legal) products and potential conservation implications. Combining methods innovatively (including indirect questioning and choice experiments), we conducted a nationwide trade assessment through in‐person interviews from September to December 2014. Households were randomly selected using disproportionate stratified sampling, and responses were weighted based on district population size. We approached 597 individuals, of which 37 (6.2%) refused to participate. Although 30% of households had consumed turtle in the previous 12 months, the purchase and consumption of wild products was rare (e.g., 64–742 resident households consumed wild turtle meat [i.e., 0.3–3.5% of households] but represented a large threat to wild turtles in the area due to their reduced populations). Differences among groups of consumers were marked, as identified through choice experiments, and price and source of product played important roles in their decisions. Despite the long‐term practice of farming turtles, 13.5% of consumers showed a strong preference for wild products, which demonstrates the limitations of wildlife farming as a single tool for sustainable wildlife trade. By using a combination of indirect questioning, choice experiments, and sales data to investigate demand for wildlife products, we obtained insights about consumer behavior that can be used to develop conservation‐demand‐focused initiatives. Lack of data from long‐term social–ecological assessments hinders the evaluation of and learning from wildlife farming. This information is key to understanding under which conditions different interventions (e.g., bans, wildlife farming, social marketing) are likely to succeed.     

Income and Price Elasticities of Bushmeat Demand in Lowland Amerindian Societies

Abstract: Consumption of bushmeat is an important component of household economies in most tropical forested regions of the world and is resulting in unsustainable levels of hunting, even in relatively isolated regions. We conducted standardized surveys of household consumption, income, wealth, and education level among Amerindian societies in Central and South America. Results suggest 1) demand for bushmeat may follow an inverted ∪ pattern with income, 2) consumers, particularly the most well-off, reduce their consumption of bushmeat as the price increases; and 3) a small decrease in the price of meat from domesticated animals is likely to lead to a large decrease in the consumption of fish but not of bushmeat. Policy makers may be able to reduce demand for bushmeat by raising the price of bushmeat, by increasing the direct and opportunity costs of hunting, and by raising household income.     

Attitudes and perceptions of indigenous fishermen towards marine resource management in Kuna Yala,Panama

The Kuna are a strong and independent culture, however outside influences are imposing growing pressure on their people. Overpopulation and large-scale overfishing are among the most severe threats. The Kuna have developed their own management strategies to address these pressing issues. This study presents local perceptions and attitudes towards marine resource management of six indigenous fishing communities in Kuna Yala, Panama. Results highlight significant general and comparative differences in fishermen's attitudes and perceptions based on socio-cultural structures of communities, occupation and role in local decision-making. The level of cultural survival in communities was a strong indicator for different priorities and attitudes. Differences were also evident based on the level of marine resources used for income generation. Participation in local decision-making processes had positive impacts on levels of knowledge and information, and fostered critical thinking among participants. In addition, the results also denoted that conservation and development were more effective in the long term if the host population could develop strategies and plans for biodiversity conservation. Ownership and empowerment were strong indicators that influenced local livelihood to promote sustainable use of marine resources.     

Socioeconomic and indigeneity determinants of the consumption of non-timber forest products in Vietnam’s Bu Gia Map National Park

ABSTRACT

Conservation of protected areas requires understanding of the consumption of forest products by rural people who live near protected forests. Socioeconomic factors such as a better education, income, land holding size, have been used to understand the patterns of consumption of non-timber forest products (NTFPs). Ethnicity, and especially whether or not people are indigenous to the forested areas, may also change consumption patterns. In this study we analysed the socioeconomic factors, indigeneity and geographical locations of people living in the buffer zones of Vietnam’s Bu Gia Map National Park to better understand the key determinants of the consumption of NTFPs. We conducted 121 interviews with local households and found that indigeneity, education, family size, and the area of land used were statistically significant in explaining the amount of NTFPs consumed, while indigeneity and area of land used by local people had positive relationships with the diversity (measured in number of categories) of NTFPs consumed by local people. Interestingly, there were statistically significant effects of interactions between the area of land used and indigeneity on the consumption of NTFPs. The amount of these products is important for indigenous people who belong to the groups using small and medium areas of land. The medium land use group consumed significantly fewer categories of NTFPs than the small and large land use groups. This data may help local managers to develop interventions that support biodiversity conservation, promote sustainability of these important resources and improve the social welfare of marginal groups.     

发展农村沼气建设生态家园

以沼气建设为核心的“猪沼果”等生态家园技术模式的推广，在实施农业可持续发展战略中发挥了越来越重要的作用。这种模式，在促进农业结构调整、增加农民收入的同时，能保护和改善生态环境、高效利用资源、提高农产品的质量安全和改善农村环境卫生，从而实现家居温暖清洁化、庭院经济高效化和农业生产无害化的生态家园富民目标。     

Sustainable urban development: Policy framework for sustainable consumption and production

The environmental impact of consumption and production is diverse and wide-reaching: air, water and ground pollutants are emitted during different phases of a life cycle, natural resources are overexploited and ecosystems are degraded. Changing consumption patterns in Asia forecast major impacts from increased demand for electric and electronic goods, cars and processed and protein-rich food, as well as buildings. While some countries have adopted policy at a strategic level to promote sustainable consumption and production, most countries, in particular developing countries in the Asia-Pacific region, do not have a comprehensive policy on sustainable consumption and production but would have much to gain from building on this new approach. The aim of this paper is to elaborate on current theory and practice in the area of sustainable production and consumption focusing on sustainable urban development. The paper will: 1) analyse current policy thinking in the field of regional sustainable consumption and production; 2) identify issues for regional policy development in the same fields; and 3) propose regional public policy related to sustainable consumption and production patterns, such as improved energy efficiency and use of alternative energy.     

软约束机制下的生态预算理论的问题及对策

在分权体制框架下,约束机制软化导致地方政府放大其自利性偏好,在一定程度上成为可持续发展的减项。表现为：在当前政府绩效考核的经济指标压力下扩大自然资源的投入;与资源消耗主体博弈的经济人行为导致不规范的环境资源分配,使环境目标和环境管理目标的实现呈现高成本特征;与中央政府相较的信息优势导致全局性的非理性资源的浪费等。生态预算是ICLEI参照财政预算的程序创建的促进环境资源有效配置和可持续管理的政府工具,其以强可持续发展为目标,采用实物指标度量环境资源在社会经济活动中的实际流量,强调约束支出控制,以保持环境资源全部价值在代内和代际间的平衡。我国在引进生态预算监督制约机制的路径选择及模式设计上,可能会出现因现实文化的惯性、双重代理机制、体制内监督等问题导致的生态预算约束软化,改进方向在于重视环境-经济-社会一体化考核的作用、确定合理的激励方式、由社会审计评价和监督生态预算执行,从而逐步走向制度完善的进程。     

Can household consumers save the wild fish? Lessons from a sustainable seafood advisory

Conservation organizations seeking to reduce over-fishing and promote better fishing practices have increasingly turned to market-based mechanisms such as environmental sustainability labels (eco-labels) in order to shift patterns of household consumption. This paper presents an analysis of consumer response to an advisory for sustainable seafood adopted by a regional supermarket in the United States. The advisory consisted of a label in which one of three traffic light colors was placed on each fresh seafood product to inform consumers about its relative environmental sustainability. Green meant “best” choice, yellow meant “proceed with caution,” and red meant “worst choice”. Using a unique product-level panel scanner data set of weekly sales and taking advantage of the random phase-in of the advisory by the retailer, we apply a difference-in-differences identification strategy to estimate the effect of the advisory on overall seafood sales as well as the heterogeneous impact of the advisory by label color and whether the seafood met additional health-related criteria. We find evidence that the advisory led to a statistically significant 15.3% decline in overall seafood sales, a statistically significant 34.9% decline in the sale of yellow labeled seafood, and a statistically significant 41.3% decline in the sale of yellow labeled seafood on a mercury safe list. We find no statistically significant difference in sales of green or red labeled seafood.     

Historical survey and the cultivation of a new culture regarding the ecology in China's Western Provinces

The Chinese leadership in recent years has clearly indicated that priority will be given to the development of the western provinces. In view of its under-developed economy, the relative poor education of the population and the extensive mode of development, environmental pollution and ecological damage in western China are more serious than in the east. In China's industrialization process in the modern era, the blind imitation of the initial stage of industrialization in the advanced countries and the total rejection of traditional Chinese cultural values have been particularly striking. Hence, the western provinces should adopt a mode of sustainable development based on establishment of an ecological culture. Environmentalists in China would like to concentrate on reforming the modes of production and the people's lifestyles through changing their views and values. They perceive this as the major commitment for building an ecological culture and promoting sustainable development. But large-scale and concentrated damage to the environment are very often the result of neglect and mistakes by government authorities and corporations. Pessimists worry that this millennium will signal the terminal stage for natural values; but there may be an alternative: a millennium of coordinated development, respecting the environment and based on adoption of a new ecological culture.     

Ecological literacy and psychographics: lifestyle contributors to ecological knowledge and understanding

Knowledge and understanding about how the ecological systems of the Earth support life form the foundation for ecological literacy, which, in turn, is of critical importance for sustainability. There is widespread concern that levels of ecological literacy within many contemporary human societies are too low to enable effective decision-making about how to live sustainably. This paper presents and discusses the findings of an ecological literacy assessment of South Australian adults. The assessment tested for knowledge and understanding of ecological systems and interconnections with human society. Analyses revealed significant relationships between assessment scores and a range of value-based and behavioural characteristics. Such characteristics included the value placed on nature, time spent outdoors and in nature, involvement in nature-based activities, and perceived sources of ecological knowledge and understanding. Higher average scores were correlated with higher values accorded to involvement in outdoor activities, importance of the outdoors to enjoyment of life, importance of nature in the household, volunteer environmental activity and growing food. Higher scores were also correlated with higher education, research activities, outdoor lifestyles, place-based experiences, volunteer activities, mentors and colleagues, and books and magazines. Lower scores were achieved by those who considered media, natural disasters and environmental marketing to be major contributors to their ecological knowledge. These findings contribute to a broader study of the relationships between ecological literacy and a range of both socio-demographic and psychographic characteristics. They invite serious consideration from any society that values the participation of an informed population with the capacity to make sustainable environmental decisions.     

Clustering economic sectors in China on a life cycle basis to achieve environmental sustainability

To improve material efficiency, industrial structure optimization becomes a focal point in Chinese industrial and environmental policies. It is crucial to cluster economic sectors and determine their priority for industrial and environmental policy implementation. Integrating a set of criteria, a hybrid input-output model and the hierarchical cluster analysis, this study clusters China’s economic sectors and determines their priority on a life cycle basis. China’s economic sectors are clustered into three clusters. Industrial structure changes (industrial policy) should encourage the development of sectors in cluster 1 and limit the development of sectors in cluster 2. Technology development and materials recycling (two environmental policies) should mainly focus on sectors in clusters 1 and 2. Future industrial policies in China should limit the development of two sectors named Manufacture of metal products and Extraction of petroleum and natural gas. Instead of limiting some industries by command-and-control, the best policy option is to remedy environmental standards and law enforcement. Enterprises belonging to the identified key sectors from the viewpoint of direct production impacts should be concerned to achieve enterprise sustainability. To achieve sustainable production chains, the identified key sectors from the viewpoint of accumulative production impacts should be concerned. For sustainable consumption, the identified key sectors from the viewpoint of consumption impacts should be concerned to transform consumption styles. Most of environmental pressure can be alleviated not only by technical improvements and material recycling, but also by the development of economic sectors in cluster 1.