Assessing the impacts of sustainable development projects in the Amazon: the DURAMAZ experiment

Since 1992, a boom of “sustainable development projects” has been registered in the Brazilian Amazon, turning it into a kind of open-air laboratory for sustainability. But their real impacts remain unclear, especially because of inadequate evaluation tools. A new device is therefore needed to unveil the inner mechanisms of development aid despite the difficulties linked with the diversity of contexts or the heterogeneity in the relevant parameters. Those are the challenges we met when we engaged in comparing the impacts of sustainable development programs in 13 sites throughout the Brazilian Amazon in order to identify determining factors of sustainability. To achieve our objective, we conceived an indicator system based on the results of intensive fieldwork, including social, economic, environmental, and biographical issues. Our results show that the most prominent problem of sustainability—evaluation of effectiveness—has not been tackled; life conditions and environmental preservation continue to appear antagonistic. At the same time, variability appears among outwardly coherent social groups, showing that a case-to-case approach is definitely indispensable and confirming the need to go “beyond panaceas” to find resolutions. This article successively addresses three points. First, we present the starting point of our research, or how the Amazon region was turned into a laboratory for sustainability and how our research project aimed at analyzing the consequences of this trend. Second, we discuss how available indicator systems fail to respond to the need for a multidimensional evaluation at the local level and, therefore, how we constituted our own analytical tool. Third, we focus on some results that can be derived from our system, especially in terms of identifying key factors needed to achieve sustainability in the Amazon.     

Baudrillard and Our Destiny with the Natural World: Fatal Strategies for Environmental Communication

Drawing on the writings of Jean Baudrillard, the purpose of this essay is to suggest a set of communication practices that promote a different way of thinking about the earth–human relationship. Baudrillard's “fatal strategies” are developed into concepts of intersubjectivity, seduction, and sorcery, which when used in conjunction with more traditional, logical rhetorical appeals, can produce powerful appeals for environmental change. To illustrate, we explore how these strategies are used in two exemplars of environmental discourse: Rachel Carson's Silent Spring and Al Gore's documentary, An Inconvenient Truth.     

Sustainability and intergenerational equity: do past injustices matter?

Intergenerational equity is a core concept of sustainability, typically expressed as a concern for future generations. We contend in this review paper that intergenerational equity can also reflect a concern for past generations. Within the study and practice of social justice, significant concern is paid to remedying injustices suffered by past generations, sometimes called “restorative justice,” because these injustices do not end with the past, but remain embedded in the social, economic, and ecological fabrics of our present-day society. We ask: what roles do past injustices play in our understanding of intergenerational justice, and what roles can this understanding play in sustainability thought and practice? We weave together reviews from justice and legal studies and environmental ethics. Several short cases illustrate how restorative justice in practice results in benefits for sustainability, including improved resource management and social cohesion and governance. Our review of sustainability literature shows that while only few of the conceptions of intergenerational equity hint at a concern for historical issues, its concern for intra-generational equity may be a place where restorative issues can be addressed. Within sustainability science approaches, restorative issues may also arise in the assessment of the current state as well as in the appreciation of contextual norms and histories of the places attempting to become more sustainable.     

Crossing technology and sustainability in cities’ development

This paper deals with sustainability in cities and the role technology plays in furthering sustainable results. Recently, many interventions have been implemented in cities to propose paths and models promoting the sustainability of cities from an overall perspective. Technologies are favouring the achievement of aims recalling the three spheres of sustainability as proposed by Arcadis (2017), namely “planet”, “profit”, and “people”. The ties between technology and the three spheres are investigated through a content analysis of reports issued by the 10 cities with the most significant advances in terms of becoming sustainable cities, as indicated in the Arcadis Report 2016. The results highlight technology as an element crossing sustainability, as processes and models in cities management and service provisions to citizens are significantly changing. New tools are innovating the processes addressing environmental issues, thus leading to cost efficiency and better economic conditions. Parallel to this, new models for city management and the provision of public services are addressing the need for a better quality of life for citizens and cities’ other stakeholders. Technology itself is thought of as sustainable because it should lead to efficiency and being efficient itself. A qualitative cluster analysis and a focus on excerpts from reports are proposed to highlight the ties between technologies and the elements representing key issues in managing and leading a city towards more sustainable conditions.     

Unravelling the Threads: Discourses of Sustainability and Consumption in an Online Forum

This article analyzes an online discussion that followed an article published by UK environmental activist and journalist George Monbiot in The Guardian online newspaper. The analysis addresses the ways in which participants in an online forum debate responded to the tensions and contradictions between lifestyle, consumption, and sustainability highlighted in the original article. The discursive construction of class, green political orientations, and identities; visions of “the good life”; and appeals to religion and science are highlighted throughout the analysis—as are the discursive strategies for positioning self, other, and audience in the debate. The argument emphasizes the heterogeneity of discursive positioning and reflects on the role of social media in the politics of consumption and sustainability, especially given the inherent reflexivity of web forums as online communicative forms.     

The triple-bottom-line: framing of trade-offs in sustainability planning practice

Sustainability principles are at the forefront of regional planning. In Hawaii, the movement toward “sustainability” gave way to revisiting the State Plan. This paper uses a case study of the Hawaii 2050 Sustainability Plan (Hawaii 2050) to illustrate how adopting popular notions of sustainability, without critical examination of how the respective policy frames diverge or interrelate, can lead to “tautological traps.” In the case of Hawaii 2050, the “triple-bottom-line” (embedded within sustainable development) became the dominant sustainability frame during the solicitation of public input and was thus used to guide the planning discourse. The application of triple-bottom-line concepts at the level of policy and planning led to a process that polarized economic and environmental interests. While the goals of sustainable development and the use of triple-bottom-line concepts are useful for planners, we argue that they should be applied within the parameters of ecological sustainability in a US regional context, lest resulting plans continue to allow the momentum of development to override ecological concerns.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Transforming systems of consumption and production for achieving the sustainable development goals: moving beyond efficiency

The United Nations formulated the sustainable development goals (SDGs) in 2015 as a comprehensive global policy framework for addressing the most pressing social and environmental challenges currently facing humanity. In this paper, we analyse SDG 12, which aims to “ensure sustainable consumption and production patterns.” Despite long-standing political recognition of this objective, and ample scientific evidence both on its importance and on the efficacy of various ways of promoting it, the SDGs do not provide clear goals or effective guidance on how to accomplish this urgently needed transformation. Drawing from the growing body of research on sustainable consumption and production (SCP), the paper identifies two dominant vantage points—one focused on promoting more efficient production methods and products (mainly through technological improvement and informed consumer choice) and the other stressing the need to consider also overall volumes of consumption, distributional issues, and related social and institutional changes. We label these two approaches efficiency and systemic. Research shows that while the efficiency approach contains essential elements of a transition to sustainability, it is by itself highly unlikely to bring about sustainable outcomes. Concomitantly, research also finds that volumes of consumption and production are closely associated with environmental impacts, indicating a need to curtail these volumes in ways that safeguard social sustainability, which is unlikely to be possible without a restructuring of existing socioeconomic arrangements. Analysing how these two perspectives are reflected in the SDGs framework, we find that in its current conception, it mainly relies on the efficiency approach. On the basis of this assessment, we conclude that the SDGs represent a partial and inadequate conceptualisation of SCP which will hamper implementation. Based on this determination, this paper provides some suggestions on how governments and other actors involved in SDGs operationalisation could more effectively pursue SCP from a systemic standpoint and use the transformation of systems of consumption and production as a lever for achieving multiple sustainability objectives.     

Towards a Paradigmatic Shift in Sustainability Studies: A Systematic Review of Peer Reviewed Literature and Future Agenda Setting to Consider Environmental (Un)sustainability of Digital Communication

The materiality of digital communication inflicts substantial environmental damage: the extraction of resources needed to produce digital devices; the toxicity of e-waste; and the rapidly increasing energy demands required to sustain data generated by digital communication. This damage, however, is paradoxically under-theorized in scholarship on environmental sustainability. Despite the existing critique of the “techno-fix” approach in sustainability studies, digitization – and digital communication in particular – continue to be celebrated as the tool for environmental sustainability; an approach we coin “digital solutionism.” The article presents the first systematic review of the literature to map the implicit assumptions about the relationships between digital communications and environmental sustainability, in order to examine how digital solutionism manifests, and why it persists. We propose a concept matrix that identifies the key blind spots with regards to environmental damages of the digital, and call for a paradigmatic shift in environmental sustainability studies. An agenda for future research is put forward that advocates for the following: (1) a systematic account of material damages of devices, platforms and data systems adopted into sustainability research and practice, resulting in changes in both research framing and methodological foundations; (2) a reconceptualization and denaturalization of the digital itself as a promising solution; (3) a theoretical dialogue between sustainability studies and environmental communication. (4) an expansion of environmental communication as a field, from focusing on the communication aspect of environmental change to include the environmental footprint of communication itself.     

Corporations,Consumerism and Culpability: Sustainability in the British Press

Sustainability and sustainable development are prominent themes in international policy-making, corporate PR, news-media and academic scholarship. Its definitions are contested, however sustainability is associated with a three-pillar focus on economic development, environmental conservation and social justice, most recently espoused in the adoption of the UN Sustainable Development Goals in 2015. In spite of its common usage, there is little research about how sustainability is represented and refracted in public discourse in different national contexts. We examine British national press coverage of sustainability and sustainable development in 2015 in a cross-market sample of national newspapers. Our findings show that key international policy events and environmental and social justice frames are peripheral, while neoliberalism and neoliberal environmentalism vis-à-vis the promotion of technocratic solutions, corporate social responsibility and “sustainable” consumerism are the predominant frames through which the British news-media reports sustainability. This holds regardless of newspaper quality and ideological orientation.     

The idea of weak sustainability is illegitimate

Since the introduction of the sustainability challenge, scientists disagree over the interpretation of the term “sustainability.” Weak and strong sustainability are the two main interpretations of sustainability, which are opposing each other. Some researchers stated that the interpretation of the term depends on the context; others disagree pointing out that it always implies the meaning of continuation. The term “sustainability” can be used as attribute, which adds a certain characteristic to the noun. If something can be attributed as being sustainable, it can also be unsustainable. The sustainability challenge consists of shifting from the current unsustainable towards a sustainable system. This paper outlines that the weak sustainability term is illegitimate, as it leads to a contradiction with the acknowledged assumption that the current state is unsustainable. This contradiction is revealed through an analysis of the occurrence of decoupling in agriculture: Agricultural land use could be decoupled from agricultural production, but only with the trade-off of massive increases in fertilizer, pesticide, energy and water usage. This paper outlines an inherent inconsistency within the ongoing discussion about the interpretation of sustainability. Through identifying the invalidity of the weak sustainability interpretation the focus can be shifted form the discourse to the sustainability challenge itself.     

The Impact of “No Impact Man”: Alternative Hedonism as Environmental Appeal

As “No Impact Man,” writer Colin Beavan conducted a one-year experiment to determine whether he and his family could reduce their environmental impact to zero while living and working in Manhattan. This article examines the No Impact Man (NIM) experiment both as “alternative hedonism,” a reconceptualization of the “good life” that avoids unduly damaging the natural world, and also as a kind of “eco-stunt,” an attempt to garner significant media coverage about positive environmental behaviors. We use DeLuca's theorization of the “image event” to analyze the No Impact Man franchise—blog, book, and documentary film—though we modify that theory in order to explore how No Impact Man functions as multi-media and new-media spectacle. In particular, we explore the risky double-bind Beavan finds himself in when, through his choice to publicize the NIM eco-stunt, he is critiqued for opportunism, foolishness, and insincerity. We suggest that efforts to publicize eco-stunts, however well conceived, invariably invite backlash. As a result, we find that alternative hedonism theory and practice open a space of invitation to environmentally beneficial behaviors and attitudes that could have potential with some audiences, but their mass appeal is compromised by the limitations of the stunts that publicize them.     

Belligerent broadcasting,male anti-authoritarianism and anti-environmentalism: the case of Top Gear (BBC, 2002–2015)

ABSTRACT

This article considers the format and cultural politics of the hugely successful UK television program Top Gear (BBC 2002–2015). It analyzes how—through its presenting team—it constructed an informal address predicated around anti-authoritarian or contrarian banter and protest masculinity. Regular targets for Top Gear presenter’s protest—curtailed by broadcast guidelines in terms of gender and ethnicity—are deflected onto the “soft” targets of government legislation on environmental issues or various forms of regulation “red tape. Repeated references to speed cameras, central London congestion charges and “excessive” signage are all anti-authoritarian, libertarian discourses delivered through a comedic form of performance address. Thus, the BBC’s primary response to complaints made about this program was to defend the program’s political views as being part of the humor. The article draws on critical discourse analysis and conversation analysis to consider how the program licensed a particular form of engagement that helped it to deflect criticisms, and considers the limits to such discursive positioning. We conclude by examining the controversies that finally led, in 2015, to the removal of the main presenter, Jeremy Clarkson, and the ending of this version of the program through the departure of the team to an on-demand online television service.     

Ecological Rhetoric through Vicarious Narrative: The Enduring Significance of Garrett Hardin's The Tragedy of the Commons

“The Tragedy of the Commons,” a 1968 article on overpopulation by Garrett Hardin, achieved rapid and widespread popularity, and still remains influential. Hardin uses an extended hypothetical example that functions as a vicarious narrative to postulate a syllogistic proof he then applies enthymematically and by analogy to social and environmental issues. Although Hardin's inconsistent application of his analogy reveals that adopting his rhetorical strategy in environmental communication necessitates acceptance of neither Hardin's overpopulation thesis nor his political and social views, his article remains a landmark in environmental as well as ecological rhetoric.     

A discourse-analytical perspective on sustainability assessment: interpreting sustainable development in practice

Sustainable development is a ubiquitously used concept in public decision-making: it refers to an ideal vision of global society where human development and environmental quality go hand in hand. Logically, any decision-supporting process aiming at facilitating and steering society toward a sustainable future then seems desirable. Assessing the sustainability of policy decisions is, however, influenced by what sustainable development is believed to entail, as different discourses coexist under the umbrella of the sustainable development meta-discourse. This paper proposes a typology of sustainable development discourses, and, subsequently, applies a discourse-analytical lens on two practical cases of sustainability assessment in different institutional and geographical contexts (in Belgium and in Benin). The results indicate that sustainability assessments tend to be influenced mainly by the consensual ‘sustainable development as integration’ discourse, while also providing a forum for dialogue between different discourses. The results shed light on context-specific discursive and institutional dynamics for the development and application of sustainability assessment. Acknowledging these dynamics as well as sustainable development’s inherent interpretational limits can lead to an improved use of sustainable development as a decision-guiding strategy.     

Towards more sustainable future: assessment of sustainability literacy among the future managers in India

The present study attempts to assess the literacy levels of future managers of India in social, economic, and environment sustainability issues both at national and global levels among the students from Management Education Institutions (MEIs) located in Bengaluru, Chandigarh, and New Delhi. Additionally, a comparative study between the MEIs situated in Bengaluru, Chandigarh, and New Delhi, India, is undertaken. Interestingly, participants of the study specified more professional importance and personal relevance of sustainability. The study's outcome shows a higher level of sustainability knowledge among future managers from MEIs in New Delhi and Bengaluru. Future managers based out in New Delhi and Bengaluru are more aware of social and economic sustainability and having less awareness of environmental issues. Sustainability knowledge and awareness of the future managers are the first steps to engage them in building a sustainable future. It compels them to remain fully dedicated to creating a prosperous society and encourages them to make knowledgeable and successful choices to that end. The study's findings indicate a difference found in the levels of sustainability literacy among the Postgraduate students of Business Administration based in India's three metropolitan cities, including Chandigarh: Bengaluru and Delhi. The awareness about the local, national, or global eco-system, pollution, and other problems concerned with the environment was low among students based in Chandigarh, moderate among Delhi students, and high among the Bengaluru students.

     

The sustainability of positive environments

Inspired by the emergence of the positive psychology (PP) movement, recent environmental psychology studies have identified a need for further inquiry into “positive environments” (PEs). Recognizing that PP has largely neglected the role of environmental factors in the appearance of positivity, this paper proposes the study of person–environment relations in order to explain human well-being, psychological growth, sustainable behaviors, and other psychological positive factors, in addition to studying the material and social well-being that a positive environment provides. The traditional view of environmental positivity (i.e., the environment as an inexhaustible and infinite source of resources that satisfy human needs) is contrasted against an ecological vision of PE in which the conservation of the quality of the environment is as important as the satisfaction of human needs. A definition of positive environment is presented and discussed, which conceives PE as a context that promotes individual and collective benefits and that also influences human predispositions to conserve—in the long run—the sociophysical structures on which life depends.     

Places and People: Rhetorical Constructions of “Community” in a Canadian Environmental Risk Assessment

This paper addresses the issue of public engagement in environmental risk contexts through a rhetorical analysis of the key term “community” in a risk assessment of mining-caused soil contamination. Drawing on Burke's concept of terministic screens and method of cluster criticism, the analysis shows the divergent constitutions of “community” in the Sudbury Soils Study's official discourse and the citizen-activist rhetoric of the Community Committee on the Sudbury Soils Study. Tracing the verbal and visual clusters within each organization's articulation of “community” as place and people reveals how the official Study's technical-regulatory ideology of environmental risk and citizen participation is countered by the Community Committee's contestatory environmental justice ideology. These competing views of “community” are mutually constitutive in that the official Study's mainstream risk discourse establishes the terms for the Community Committee's reactive counter-discourse, thus limiting citizen participation mainly to questions of “downstream” impacts. Our rhetorical analysis of “community” suggests a generative method for understanding the complex power relations animating specific risk communication contexts as well as for potentially reinventing “community” in terms more conducive to meaningful citizen engagement.     

Blogging for Sustainability: The Intermediary Role of Personal Green Blogs in Promoting Sustainability

The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.     

Promoting Sustainability with Ecological,Economic and Social Dimensions in Developing Countries

Abstract

Sustainable development is one of the most important ideas, and goals of our time. It is defined as “development which meets the needs and aspirations of the current generation and develops safe and sound society for future generation”. Achieving sustainable development thus involves a vigorous and urgent debate on different dimensions. The different dimensions of sustainability as a framework involve all issues such as science, technology, economic growth and development, health, education, finance investment and trade, politics, natural disasters, population growth and terrorism, etc. No single dimension is responsible to develop sustainable society. This article mainly described the integrated relationship among the three dimensions of sustainability.