The Shaping of Environmental Information in Social Media: Affordances and Technologies of Self-control

This article studies environmental information as it circulates in social media, specifically in personal blogs and microblogs. It rests on a thematic analysis of a selection of Swedish language, personal, everyday life environment blogs active during 2011 and 2012 and the social media applications connected to these blogs. Gibson's concept of affordances and Foucault's notion of governmentality are brought together to examine how material and technological affordances of social media and the structures of governmentality work together to engender a type of information on environmentally friendly living that is rooted in the conditions of the Web, together with a view of society which is structured around choice and individual responsibility. The article argues that information is woven into the texture of the social on every level, including everyday life practices, and hence social media, as tools in such practices, contribute to shaping the way in which information on environmentally friendly living is articulated, shaped, and filled with meaning.     

Unravelling the Threads: Discourses of Sustainability and Consumption in an Online Forum

This article analyzes an online discussion that followed an article published by UK environmental activist and journalist George Monbiot in The Guardian online newspaper. The analysis addresses the ways in which participants in an online forum debate responded to the tensions and contradictions between lifestyle, consumption, and sustainability highlighted in the original article. The discursive construction of class, green political orientations, and identities; visions of “the good life”; and appeals to religion and science are highlighted throughout the analysis—as are the discursive strategies for positioning self, other, and audience in the debate. The argument emphasizes the heterogeneity of discursive positioning and reflects on the role of social media in the politics of consumption and sustainability, especially given the inherent reflexivity of web forums as online communicative forms.     

Creating a Place for Environmental Communication Research in Sustainability Science

Environmental communication scholarship is critical to the success of sustainability science. This essay outlines three pressing areas of intersection between the two fields. First, environmental communication scholarship on public participation processes is essential for sustainability science's efforts to link knowledge with action. Second, sustainability science requires collaborations across diverse institutional and disciplinary boundaries. Environmental communication can play a vital role in reorganizing the production and application of disciplinary knowledge. Third, science communication bridges environmental communication and sustainability science and can move communication processes away from one-way transmission models toward engaged approaches. The essay draws on Maine's Sustainability Solutions Initiative to illustrate key outcomes of a large project that has integrated environmental communication into sustainability science.     

Green-Tinted Glasses: How Do Pro-Environmental Citizens Conceptualize Environmental Sustainability?

Recent research has shown that many Australians see pro-environmental behaviour as desirable and identify as being green. However when compared to other countries, Australians score poorly on pro-environmental behaviour measures, engaging mostly in tokenistic pro-environmental actions, and demonstrate low levels of concern for the environment. In this article, we examine this tension through exploring the meaning of the term sustainability to Australian participants who self-identify as pro-environmental. Twenty-six interviews were conducted and analysed using a causal layered analysis. Through the examination of participants’ environmental discourse and practices, some of the deeper socio-psychological processes influencing pro-environmental behaviour are revealed. While participants aspired to be green, their actions were bound by cultural traditions and world views that perpetuate environmental degradation. Participants struggled to define the term sustainability and held self-enhancing motives for adopting what they identify as a pro-environmental identity. These findings highlight the influence of collective cultural constructs in shaping how pro-environmental behaviours are understood and enacted.     

Political Participation and Pleasure in Green Lifestyle Journalism

This article examines the reportage of green lifestyle practices across the online sites of major British newspapers. The articulation of “green lifestyle journalism” in the study is suggestive of its complex identity, given its implication in existing orders of consumption while also expressive of emerging everyday practices that potentially and variously challenge those orders of consumption. The study enquires into whether such green lifestyle journalism stories are, in fact, reported across different online sites, and if so, in which publications and how such stories are classified within online menus. It also examines the range of reported environmental lifestyle practices and how they are attributed with meaning, including their engagement with the concept of pleasure and its association with political participation. The study reveals that the pleasures associated with sustainable living are often marginalized, and instead an ethical consumer is commonly posited who is variously cognitively deficient, worried about the environmental consequences of their everyday behavior, or concerned about their inability to realize their desires to engage in sustainable lifestyle practices. The article also examines those instances when the pleasures of a more sustainable lifestyle are represented as deriving from the implementation of environmental practices and technologies in everyday, domestic contexts, and also when they are illustrated as the product of civic and political engagements with issues of sustainability.     

“Organic is More of an American Term … We Are Traditional Farmers”: Discourses of Place-based Organic Farming,Community, Heritage,and Sustainability

The following study looks at how traditional, organic, cooperative farmers starting a new farming cooperative in the US Southwest communicate about their farming as a set of (sustainable) cultural practices. The study draws on environmental communication theory, the theory of the coordinated management of meaning, and Vandana Shiva’s three-tiered economic model to construct a communication-based framework through which to view farmers’ stories about sustainability. This framework is productive, showing how some Nuevo Mexicano farmers (and others) orient toward farming, sustenance, and human-nature relationships through community, family, heritage, and education. Moreover, in addition to a conceptualization of sustainability as specific practices for nurturing and enduring in environments, communities, and organizations/institutions, sustainability can be understood as embedded ecocultural and historical experience with cross-cultural parallels in land-based communities. This study advances the ethical duty of environmental communication to better understand the ways in which environmental discourse and ecocultural and material realities are imbricated, as well as the call for such discursive study to be grounded in phenomenological experience of the natural world.     

Many pathways toward sustainability: not conflict but co-learning between transition narratives

Sustainability transitions aim to comprehensively address key challenges of today’s societies through harmonizing ecological integrity and social viability. During the last decades, increasing attention has focused on the conceptual development and identification of trajectories that navigate societies toward sustainability. While a broad agreement exists with regard to the need for mainstreaming sustainability into the core of decision-making and everyday practices, different transition pathway narratives are advocated to foster urgently needed structural and societal changes. In this article, we describe four archetypes of present transition narratives, examining the system properties (from underpinning intent to mechanistic parameters) that each narrative seeks to transform. We review the articulated critiques of, and provide exemplary case studies for, each narrative. The four transition narratives are (1) the green economy, (2) low-carbon transformation, (3) ecotopian solutions and (4) transition movements. Based on our analysis, we argue that despite the assumption that these narratives represent competing pathways, there is considerable complementarity between them regarding where in a given system they seek to intervene. An integrative approach could potentially help bridge these intervention types and connect fragmented actors at multiple levels and across multiple phases of transition processes. Effectively mainstreaming sustainability will ultimately require sustainability scientists to navigate between, and learn from, multiple transition narratives.     

External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity

External communication about corporate social responsibility (CSR) and sustainability activities may vary significantly across firms. Communication channel, content, and frequency may reflect a company’s resource allocation priorities, its culture, and its leadership in the sustainability domain. This empirical research compares n?=?11 global consumer apparel companies, with brands ranging from Adidas to Prada to Wrangler, in terms of their communication about CSR and sustainability in both formal outlets (annual CSR reports), informal channels (Twitter and Facebook social media), and voluntary participation in external rankings (the Global Reporting Initiative). In addition, the sample is divided into “High-Ranked” and “Low-Ranked” subsamples, using Newsweek’s Greenest Companies 2014 rankings, to examine if companies ranked highly by Newsweek communicate more often and display higher levels of engagement in sustainability reporting, compared to low-ranked firms. Results provide support for our research propositions. We conclude with recommendations for companies seeking to strengthen their CSR external communication.     

Corporations,Consumerism and Culpability: Sustainability in the British Press

Sustainability and sustainable development are prominent themes in international policy-making, corporate PR, news-media and academic scholarship. Its definitions are contested, however sustainability is associated with a three-pillar focus on economic development, environmental conservation and social justice, most recently espoused in the adoption of the UN Sustainable Development Goals in 2015. In spite of its common usage, there is little research about how sustainability is represented and refracted in public discourse in different national contexts. We examine British national press coverage of sustainability and sustainable development in 2015 in a cross-market sample of national newspapers. Our findings show that key international policy events and environmental and social justice frames are peripheral, while neoliberalism and neoliberal environmentalism vis-à-vis the promotion of technocratic solutions, corporate social responsibility and “sustainable” consumerism are the predominant frames through which the British news-media reports sustainability. This holds regardless of newspaper quality and ideological orientation.     

Climate Engagement in a Digital Age: Exploring the Drivers of Participation in Climate Discourse Online in the Context of COP21

Various scholars underscore the importance of public engagement with climate change to successfully respond to the challenges of global warming. However, although online media provide various new opportunities to actively engage in climate discourse so far very little is known about the drivers of this form of engagement. Against this background, this study tested a theoretical model on the effects of media and interpersonal communication on participation in climate discourse online using data from a representative online survey of German citizens (n?=?1392) carried out while COP21. Overall, the results show that receiving information on climate change from social media (social networks, Twitter, blogs), active information seeking online and interpersonal conversations about COP21 strongly encourage participation in climate discourse online. Moreover, results provide relevant insights on the role of interest in climate politics, personal issue relevance and climate scepticism as preconditions of communication effects.     

Expectations,Experiences, and Memories: Ecotourism and the Possibilities for Transformations

This essay explores how ecotourism destinations and media materials rhetorically construct ecotourists’ anticipations, experiences, and memories through ethnographic and rhetorical analyses. Using theory related to phenomenology, this study examines how expectations are formed through rhetorical tropes such as the sublime, the exotic, and the dangerous adventure. In turn, these expectations direct attentions towards specific experiences and memories. However, because ecotourism activities become critical experiences with other natural and social worlds that supersede everyday practices, these events have the potential to foster critical awareness of self, other, the natural world, and practices related to traveling, shaping the environmental self and identity.     

Everyday Epiphanies: Environmental Networks in Eco-Makeover Lifestyle Television

This article offers an analysis of the New Zealand eco-makeover program, WA$TED! It outlines how eco-makeover programs are an emerging sub-genre of the makeover phenomenon of lifestyle television where people and homes are subject to transformation by lifestyle experts, culminating in the revelation of the transformation at the end of the program. The article argues that the featured families in WA$TED! experience “everyday epiphanies” where they learn about their implication in existing environmental networks and they are ushered into new, more environmentally friendly networks. Drawing on actor-network theory, the article deconstructs the featured environmental networks, examining the roles of the program hosts, the transformations in the subjectivities of family members, and the functions of everyday household technologies and objects. The article argues that the significance of the program resides in the way the revelations make visible previously concealed linkages between families, everyday objects and practices, and the broader social and environmental domain.     

Towards a Paradigmatic Shift in Sustainability Studies: A Systematic Review of Peer Reviewed Literature and Future Agenda Setting to Consider Environmental (Un)sustainability of Digital Communication

The materiality of digital communication inflicts substantial environmental damage: the extraction of resources needed to produce digital devices; the toxicity of e-waste; and the rapidly increasing energy demands required to sustain data generated by digital communication. This damage, however, is paradoxically under-theorized in scholarship on environmental sustainability. Despite the existing critique of the “techno-fix” approach in sustainability studies, digitization – and digital communication in particular – continue to be celebrated as the tool for environmental sustainability; an approach we coin “digital solutionism.” The article presents the first systematic review of the literature to map the implicit assumptions about the relationships between digital communications and environmental sustainability, in order to examine how digital solutionism manifests, and why it persists. We propose a concept matrix that identifies the key blind spots with regards to environmental damages of the digital, and call for a paradigmatic shift in environmental sustainability studies. An agenda for future research is put forward that advocates for the following: (1) a systematic account of material damages of devices, platforms and data systems adopted into sustainability research and practice, resulting in changes in both research framing and methodological foundations; (2) a reconceptualization and denaturalization of the digital itself as a promising solution; (3) a theoretical dialogue between sustainability studies and environmental communication. (4) an expansion of environmental communication as a field, from focusing on the communication aspect of environmental change to include the environmental footprint of communication itself.     

Negotiating Virtue and Vice: Articulations of Lay Conceptions of Health and Sustainability in Social Media Conversations around Natural Beverages

Prior studies have suggested that despite increasing sustainability awareness, many consumers are confused about the impact of green products on their health and the environment. Unlike those studies that privilege professional discourse and adopt unrealistic presumptions of rationality and morality, this article showcases consumers as active co-producers of value and meanings. Using netnography, it analyzes social media conversations around Naked Juice and Innocent smoothies—two products marketed as healthy, all-natural, and environmentally sustainable beverages. The findings reveal a baseline picture of the products' virtues of healthiness feeling (hedonic) and holistic health image (symbolic). The article illustrates how this moral conception was dynamically constructed and transformed in the course of consumers' communicative practices. It proposes three discursive strategies by which consumers negotiate the nature and boundaries of good and bad choices vis-à-vis the products: highlighting (separating virtue from vice), balancing (reconciling virtue and vice), and resisting (reconstructing virtue as vice).     

Sustainability analysis of SEEA indicators for non-renewable resources

Despite the fact that the non-renewable resources industry contributes greatly to regional and national gross domestic product(GDP),it casts massive negative impacts on the environment,which fails to be deducted from economic growth.Hence,sustainable development of non-renewable resources(extraction and processing)is playing an essential role in boosting economic growth continuously.The System of Integrated Environmental and Economic Accounting(SEEA)proposed by the United Nations Statistics Division(UNSD)provides a brand-new perspective for sustainability study.This paper designs a fundamental approach of green accounting for non-renewable resources based on SEEA.Three main aspects of the accounting are extracted to explore the way of analysis for sustainability indicators,which are not touched upon by SEEA.Main analyses are as follows:(1)the analysis on the influence of the change of the discount rate in user cost(UC);(2)correlation analysis between environmental degradation and pollutants emission intensity;(3)analysis of the accounting results of green GDP and green GCF(gross capital formation).Then taking petroleum resources in Shandong Province as an example,this paper will calculate and analyze green data based on the accounting and analytical approaches discussed above.However,sustainability indicators studied in the paper are just associated with past economic activities,while investigation into the factors of the change of sustainability indicators is the one most critical point in relevant policymaking.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Sustainability indicators in the swine industry of the Brazilian State of Santa Catarina

In recent decades, there has been a growing concern about measuring and evaluating the results of intensive production practices, such as the mode of integration practiced on a large scale by agro-industries. The present study discusses the application and the results of a Sustainability Indicators System in the context of the swine industry in the Brazilian State of Santa Catarina. These indicators, focused on the level of sustainability maturity, can be used as a way to diagnose and compare the efficiency of the industry from a broader perspective. The research findings indicate that most of the pig farms that have been studied can be classified as “in search of sustainability or sustainable.” Nevertheless, there are differences among the dimensions and between the most ranked farms and the others which must be considered for a better design and application of public policies and company strategies toward an effective and balanced social, economic and environmental sustainability.     

Social sustainability in supply chain decisions: Indian manufacturers

The purpose of the paper is to assess the inclusion of social sustainability in the decisions of supply chain in multinational manufacturing organisations in India. Indian organisations are resorting to sustainability-based reporting for greater transparency and for creation of brand value for their organisations. There are tremendous economic upheavals and changes across the complete value chain, and thus, responsible business practices are becoming a necessity for the long-term survival of organisations. Sustainability, as a strategy, is responsible utilisation of resources and is reported through social, economic and environmental factors in an organisation. For sustainability as a strategy, there has to be a complete organisational inclusion and employee engagement through decision making at operational levels along the value chain. The research paper is an empirical study done through a survey using a structured questionnaire to collect information to evaluate decision criteria particularly for social sustainability, from the middle and top level executives in Indian manufacturing organisations. Multinational manufacturing organisations in India are trying to be more responsible because of mandated CSR policy, and thus, sustainability through social factors is getting more prominence. A multiple linear regression analysis is used to explain the correlation and inclusion of social factors on the decision-making process in the supply chain of multinational manufacturing organisations in India. This study reveals that decision making in the supply chain of multinational manufacturing organisations in India specifically in manufacturing industry is incorporating social sustainability. The study highlights that decision making involving social sustainability needs larger frameworks for organisational preference. While the study provides evidence of social sustainability-based practices in multinational manufacturing organisations in India, it does not deal with social sustainability practices. The study also has limitation as has been limited to organisations which follow sustainability practices and make disclosures through GRI framework.     

The Sustainability Babel Fish

This paper proposes a quantitative measure of sustainability. Using primary energy as a metric, it enables decisions to be made across different activities such as electricity, fuel and water use. By relying on bill data, we eliminate the need for new measurements and readily connect to economics through market prices. We choose the primary energy content of a gallon of gasoline as the basic unit, which turns out to be the right size to appeal to common intuition. We highlight that there are no ‘one size fits all’ rules governing sustainability decisions. Rather, the appropriate choices depend on location, time, and personal attributes.