A Missed Opportunity?: NOAA’s Use of Social Media to Communicate Climate Science

In the current media landscape, organizations often communicate about science directly with publics through online channels rather than relying on journalist gatekeepers. Online platforms present organizations with the opportunity to participate in two-way communication in order to increase engagement with science. The present study examined how the National Oceanic and Atmospheric Administration (NOAA) utilizes social media to interact with publics. Results suggest that NOAA does not fully utilize the dialogic potential of social media, which could enhance both the public’s science literacy and trust in science regarding climate change specifically. This study informs how public relations theory may complement science communication theory and practice as deficit model-thinking transitions to contemporary approaches for public engagement with science.     

The Circulation of Climate Change Denial Online: Rhetorical and Networking Strategies on Facebook

This study uses a topical, rhetorical approach to analyze how climate change denial circulates online through the 25 most popular posts on the Watts Up With That and the Global Warming Policy Forum Facebook pages. These groups adopt the appearance of credibility through reposting and hyperlinking, thus establishing a supportive, networked space among other skeptical sites, while distancing readers from original sources of scientific information. Visitors use a variety of rhetorical strategies to echo posts’ main themes and to discredit alternative viewpoints. Differences between the topoi and rhetorical strategies of WUWT and the GWPF show that the climate change denial community is multifaceted and makes use of social media affordances to craft the appearance of legitimacy. This project contributes to our knowledge of how scientific information is co-opted, manipulated, and circulated in online spaces and how online features shape environmental discourse practices.     

Blogging about Climate Change in Russia: Activism,Scepticism and Conspiracies

The article explores the new media’s role in climate change communication in Russia. By providing an open space for the expression of very diverse points of view, the internet creates a substitute media reality where both climate activists and climate sceptics can question the established discourse. Analysis of 374 entries published on the LiveJournal blogging platform has resulted in the identification of four discursive categories: “conspiracies of climate change,” “climate change impact,” “political games of climate change” and “online (anti-)environmentalism.” Each category demonstrates how the same topic can be framed in very different ways depending on bloggers’ worldview rather than the nature of the discussed environmental problem. The findings also show that the blogs act as “echo-chambers” for both climate deniers and climate activists reinforcing their behold beliefs. Finally, the analysis discovers some parallels with the traditional media coverage in their minimal critique of Russian state policy on climate.     

Questioning the Doubt: Climate Skepticism in German Newspaper Reporting on COP17

Despite numerous international studies on climate change, there is skepticism in the media and it is prominent in public opinion polls. This article focuses in particular on the framing of climate skepticism in Germany, a country that, in the main, is said to be convinced about climate change. By using a two-step content analysis of 379 news articles (print and online) we demonstrate that climate skepticism is present in German news media reporting on the 17th Conference of the Parties (COP17) to the United Nations Framework Convention on Climate Change in Durban, South Africa. We identify two overarching skepticism frames: skepticism about the phenomenon of climate change and about climate science. Our analysis further shows that climate skepticism is not exclusive to a specific political ideology, even though a newspaper's ideology may influence how skeptical frames are being evaluated.     

Exploring the Use of Online Platforms for Climate Change Policy and Public Engagement by NGOs in Latin America

The engagement of environmental non-governmental groups in collaborative communication efforts and decision-making about climate change remains a significant challenge. In Latin America, the website Intercambio Climático was set up to attempt to play a breakthrough role in the region's discussion of climate change. This case study focuses on the development, accomplishments, and challenges of this unique online communication initiative among non-governmental organizations working in climate change issues in Latin America with a US-based partner, as a vehicle to achieve their goals. We used secondary data and in-depth interviews to examine this platform's role in disseminating information and influencing decision-making. The results suggest that generally the participants perceive the website positively, but there are also problematic aspects of the collaboration that are not fully recognized by the members, which prevents a more functional and effective communication strategy.     

Communication Practices and Political Engagement with Climate Change: A Research Agenda

In this article, we call for a refocusing of research on citizens’ political engagement with climate change. In doing so, we argue that communication practices not only help create the conditions for political engagement but they also comprise the modes of such engagement. Our argument proceeds in four steps. First, we review the literature on public engagement with climate change, concluding that there is a lack of attention to issues regarding the political. Consequently, we make the case for a refocusing of research on political engagement. Second, we explain how the notion of political subjectivity helps us to understand the relation between communication practices and engagement with the politics of climate change. Third, we discuss examples of dominant communication practices that constrain citizen political engagement by depoliticizing climate change, and alternative communication practices that have the potential to politicize. We end by outlining the many research questions that relate to the study of political engagement with climate change.     

Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

Meeting the Climate Change Challenge (MC3): The Role of the Internet in Climate Change Research Dissemination and Knowledge Mobilization

This paper explores the role that Internet and online technologies played in research dissemination and knowledge mobilization in a recent climate change research project, MC³. In addition, the team looked at the potential of online expert-practitioner research collaborations for these purposes. Electronic communication was seen as a key element for creating distributed networks essential to the project and for building new practitioner/research knowledge collaboratives. The paper discusses how online communication strategies and technologies were used for wide dissemination of its research outcomes. MC³'s research dissemination and knowledge mobilization strategies are analyzed, using engagement as the primary measure, to gain insights on the effectiveness and challenges of using Internet-based tools for communicating climate change innovations and actions.     

YouTube,Social Norms and Perceived Salience of Climate Change in the American Mind

This online experiment explored how contextual information embedded in new media channels such as YouTube may serve as normative social cues to users. Specifically, we examined whether the number of views listed under a YouTube video about climate change would elicit inferences regarding how “others” feel about the climate issue and, consequently, might influence perceptions of issue salience. Participants in this experiment were exposed to a YouTube video about climate change using two experimental conditions, one providing a small number of views under the video and the second listing a large number of views. Results suggest that the “number of views” cue did, indeed, influence participant perceptions of the importance assigned by other Americans to the issue of climate change. Further, compared to low self-monitoring participants, high self-monitoring participants registered an increase in their own judgment of issue importance.     

Climate Change Discourses and Citizen Participation: A Case Study of the Discursive Construction of Citizenship in Two Public Events

Citizen participation is a recurrent and democratically important issue in the ongoing debate about climate change. However, different meanings are ascribed to citizen participation in different contexts, ranging from top-down involvement to bottom-up engagement, thus creating tension between conflicting ideals. Focusing on public engagement and its construal in different situational contexts, we explore how citizens are discursively included or excluded from participation, as various climate change discourses unfold in two forums where local needs and global concerns interact. Furthermore, we address some opportunities and barriers regarding citizen participation in climate change issues.     

Perceived Collective Efficacy and Trust in Government Influence Public Engagement with Climate Change-Related Water Conservation Policies

Water insecurity, induced or intensified due to climate change, has emerged as a key policy challenge in poor and developing countries such as India. Drawing on social cognitive theory, this paper examines the role of perceived collective efficacy—people's shared beliefs about their group's capabilities to accomplish collective tasks—and trust in government as factors influencing Indians' engagement with government water conservation policies. Using a national survey of Indians (N = 4031), we found that individuals with high levels of perceived collective efficacy and trust in government are more likely to support government water conservation policies. Moreover, for individuals with low trust in government, higher collective efficacy is associated with greater policy support. Perceived collective efficacy is also associated with activist behaviours, while distrust is not. Increasing collective efficacy beliefs, for example through mass media channels and targeted campaigns, could help increase citizens' engagement with climate change adaptation policies.     

Examining User Comments for Deliberative Democracy: A Corpus-driven Analysis of the Climate Change Debate Online

The public perception of climate change is characterized by heterogeneity, even polarization. Deliberative discussion is regarded by some as key to overcoming polarization and engaging various publics with the complex issue of climate change. In this context, online engagement with news stories is seen as a space for a new “deliberative democratic potential” to emerge. This article examines aspects of deliberation in user comment threads in response to articles on climate change taken from the Guardian. “Deliberation” is understood through the concepts “reciprocity”, “topicality”, and “argumentation”. We demonstrate how corpus analysis can be used to examine the ways in which online debates around climate change may create or deny opportunities for multiple voices and deliberation. Results show that whilst some aspects of online discourse discourage alternative viewpoints and demonstrate “incivility”, user comments also show potential for engaging in dialog, and for high levels of interaction.     

Integrating Media Studies of Climate Change into Transdisciplinary Research: Which Direction Should We Be Heading?

Research in the area of media coverage on climate change communication represents one of the most prolific areas of inquiry within communication and mass communication studies. This body of literature, which ranges from empirical to critical studies, continues to expand. Much research has focused on representations of climate change causes, effects, and human actions, while some has assessed the impacts of these representations. What is broadly missing from this literature, however, is a discussion of how we might integrate media analysis into transdisciplinary collaborative research aimed at creating solutions to the social, environmental, and economic issues intertwined with climate change. Given the magnitude of problems the society and science are currently grasping with, it behooves us to understand how media studies can contribute most effectively to characterizing and solving problems. We maintain that the move toward integrating media studies into transdisciplinary collaborative research marks an essential transition for environmental communication in general, but climate change communication in particular, given the urgency and magnitude of creating meaningful adaptation and mitigation strategies to address this pressing, complex challenge. Drawing on our work as part of a large transdisciplinary sustainability science team, we provide a case study for understanding what collaborations are key to moving media studies into a transdisciplinary context and the key opportunities and barriers that come along with that move. We argue that media studies must increasingly engage directly in collaboration with other researchers, stakeholders, and communities to serve on-the-ground decision-making and enhance society's ability to take action.     

Increasing Local Salience of Climate Change: The Un-tapped Impact of the Media-science Interface

ABSTRACT

The media play a vital role in framing the narrative on climate change, however little work exists to assess the extent to which local media outlets increase public engagement on climate change through interaction and engagement with local academics. As temperatures rise and concerns mount that we have passed the tipping point, local media play a potentially critical role in communicating how climate change exacerbates their impact. Based on a review of extant literature on this topic, and a small pilot email survey, this article argues that scientists could be more active in increasing local salience of climate change by building trusted relationships with local media. Coverage of science in the media could benefit from closer engagement with local scientists as environmental stories often get more coverage in local media (compared to national media) which constitute an important source of knowledge on climate change. This would enable constructive discussions between local media and scientists, better translation of science to publics, increased awareness and interest of science production locally, and ultimately creating a trusted intermediary in the science-public interface.     

Media Access and Political Efficacy in the Eco-politics of Climate Change: Canadian National News and Mediated Policy Networks

We use a discourse network analysis approach to answer two questions about national news coverage of climate change policy debate in Canada during the period 2006–2010. First, what is the media visibility of actors relevant to policy development and advocacy on climate change? Second, given the political and economic context of climate policy-making in Canada, does greater or lesser media visibility reflect effectiveness in climate policy advocacy? Multiple interpretive frameworks characterize Canadian political discourse about climate change, with fragmentation between the federal government, opposition political parties, provincial governments, and environmental organizations. Contrary to expectations, environmental organizations had high levels of media visibility while the relative invisibility of fossil fuel corporations was notable in the media coverage of Canadian climate discussions. Our findings challenge optimistic accounts of the relationship between media power and political power, and suggest that media power does not necessarily translate to political efficacy.     

Media Representations of Climate Change: A Meta-Analysis of the Research Field

A flurry of studies in recent years has analyzed the role of media in climate change communication. This article provides a systematic, large-scale, and up-to-date overview of the objects and characteristics of this research field through a meta-analysis. It identifies 133 relevant studies and analyzes them empirically. The results show that research activity has risen strongly over time, and that the analytical spectrum has expanded to include an increasing number of countries, more types of media including online and social media, and different methodological approaches. The analysis also demonstrates, however, that scholarship in the field still concentrates strongly on Western countries and print media.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

The US News Media,Polarization on Climate Change,and Pathways to Effective Communication

The news media are a central source of information about climate change for most people. Through frames, media transmit information that shape how people understand climate change as well as the actions they are ultimately willing to support to address the problem. This article reviews the rise of climate change in the US news media and the emergence of related frames in public discourse. In doing so, it traces the roots of partisan divisions over climate change and highlights the role that events, journalistic practices, technological changes, and individual-level factors such as ideological and partisan identity have played in fostering polarization. The article concludes by identifying the core challenges facing communicators who seek to build consensus for action on climate change and highlights the most viable solutions for achieving success.     

Merging Duke Energy and Progress Energy: Online Public Discourse,Post-Fukushima Reactions,and the Absence of Environmental Communication

This article examines online discourse in 2011 surrounding the proposed Duke Energy and Progress Energy merger in the Carolinas. It explores how issues pertaining to the merger, including constructing new nuclear plants, are discussed in media coverage and by citizens using social media. Overall, we find that the merger discourse focuses on economic concerns rather than the environmental concerns we had anticipated. However, post-Fukushima discourse appears to have become more inclusive of environmental concerns. We conclude that environmental discussions and efforts are likely to be globally informed andlocally situated, discussing the implications for environmental communication research exploring online discourses, specifically through social media. Future research must address how to locate and delineate constellations of locally situated discourse to provide a clearer picture of environmentally focused social media communication.     

Canadian Weathercasters’ Current and Potential Role as Climate Change Communicators

ABSTRACT

Climatologists worldwide are calling for urgent action to manage climate change, but public engagement remains a significant challenge. This lack of engagement is often attributed to psychological distance: climate change is perceived as something happening far away, to other people, or in a hypothetical future. TV weathercasters are ideally situated to communicate the geographically and temporally proximate impacts of climate change and increase public engagement. This study explores the status of climate change reporting amongst weathercasters in Canada, where no such research has been conducted. The respondents suggested that many, but not all, weathercasters are engaged with climate change and interested in presenting local, climate-related content; however, their on-air climate change communication behavior is highly limited. This analysis builds on research conducted with American weather broadcaster by indicating that Canadian weathercasters share their potential as effective climate change communicators, but are highly uncertain about their capacity to support this role.