南岳旅游客源市场开拓存在的问题及营销策略

客源是旅游业发展的原动力,客源市场分析准确与否,直接决定着旅游投资资金的可行性和安全性．而要把握好旅游客源市场,必须进行深入细致的市场调查与分析．南岳作为全国五大名山之一,近年来虽然旅游环境不断优化,产业素质明显增强,产业规模迅速扩大．但与国内各大知名旅游景区相比,南岳还有很大的差距,许多方面还存在着严重的不足,特别是在旅游市场开拓方面还有巨大的潜力需要发掘,为此,从客源市场特征反映的角度对南岳旅游做出一番有益的探讨,旨在为南岳的旅游发展提出建设性的措施．表4,参3．     

南岳衡山国内旅游客源市场调查分析

对南岳衡山旅游客源市场进行调查分析，可为其旅游产业定位、旅游开发建设的阶段定位、旅游基础设施资源定位、旅游产品开发定位、旅游从业人员定位提供依据，从而推动整个衡山旅游业的发展，并促进其经济发展．本文通过对南岳衡山客源市场的调查分析，提出了对其市场开发定位及开拓策略的建议．     

旅游管理专业课程体系改革探索

通过对高校旅游管理专业课程体系设置的现状分析,提出了具体的课程体系改革原则,在此原则下,特就高等教育旅游管理专业课程体系的整体优化、课程设置、实践性教学环节等几方面的改革进行探讨．参3．     

桑植红色旅游资源与民族文化整合研究

桑植县是一个民族文化旅游资源独特、红色旅游资源突出和自然景观优美的县域．通过分析桑植县的旅游资源现状，从而构建了桑植县红色旅游资源与民族文化整合的模式，并提出了相应的市场整合策略．参7．     

旅游规划研究的新成果--评《旅游规划原理》

随着我国旅游经济的蓬勃发展、产业素质的提高、旅游行业管理的强化，旅游规划方面的教材也因此逐渐出现了繁荣的局面，有力地推动了旅游规划教育的发展．但旅游规划教材这种繁荣更多地表现在量上的增加，而少有质上的重大突破．原则上说，一本教材之所以有价值，无非是观点有新意；对问题的阐述和分析思考有深度；在理论上或方法上有创新；对某一领域工作的开展有实际指导价值或启发价值．而由陈国生、刘冰清等同志合著的《旅游规划原理》（中南大学出版社2005年2月出版）一书在这些方面，尤其在前三者给人印象深刻．     

高校市场废弃物物流发展问题探析

高校市场中存在着废弃物物流活动,需要从学校、环境、社会等角度对其废弃物物流体系进行改进,创建高校市场废弃物绿色物流回收系统．通过分析高校市场废弃物物流现状和存在问题,从学校、企业和政府等方面提出创建高校市场废弃物物流回收系统的诸多措施．图1,参5．     

湖南旅游电子商务发展的理性分析

近几年兴起的旅游电子商务是旅游经济的一种新态势,中国旅游网站的建设始于1996年,湖南旅游网站也随之建立.目前,旅游电子商务正在对湖南旅游市场固有的市场壁垒带来革命性的冲击,新的市场关注点正在涌现.通过对湖南旅游电子商务发展的现状、障碍、对策进行了理性分析,而旅游电子商务本身更须不断努力.     

湖南涟源人文旅游资源开发探索

在分析湖南涟源丰富的历史文化、名人文化、民俗文化等人文旅游资源概况和开发现状的基础上,提出了关于开发湖南涟源人文旅游资源的一些建议．参5．     

我国栾树的种质资源

从生物学、生态学及综合利用等方面，论述了栾树种质资源的分布、应用现状及特点．     

体验经济时代下体验旅游产品开发策略

随着人们生活水平的提高,体验经济时代的来临,人们对旅游的需求正进入体验消费时代,游客期望的是通过自身参与而得到难忘的整体旅游体验。结合体验旅游产品的涵义及其开发存在的问题,分析体验旅游产品的开发原则,从个性化、文化性、绿色产品等方面探讨体验旅游产品的开发策略具有重要的意义。     

A study of the Kazdagi (Mt. Ida) National Park: an ecological approach to the management of tourism

In the field of tourism, where environmental resources are the primary attraction, ecotourism is one of the sustainable approaches now considered as an alternative when considering today's increasing environmental problems. Indeed, according to the World Tourism Organisation, ecotourism is the fastest growing market within the tourist industry. The purpose of this study is to determine tourism activities sensitive to the environment, to help tourism in Turkey and neighbouring countries, and to help spread ecotourism by protecting biological species. The Kazdagi (Mt. Ida) area in Turkey is used as an example and case study.     

关于农业生态旅游的几点看法

农业生态旅游已逐渐成为普通大众的一种新的旅游消费方式,近年来国内外正在不断兴起。农业生态旅游是农业生产与旅游活动的有机结合,它已日益成为农业的一个新的经济增长点。发展农业生态旅游需要加强旅游地的“软件”(生态旅游规划、广告策划等)和“硬件”(基础配套设施等)的建设,特别是健康优美的农村生态环境的建设与保护,要本着大农业、大生态、大旅游的思想,推动农业生态旅游的产业化进程及其可持续发展。     

Complementary benefits of tourism and hunting to communal conservancies in Namibia

Tourism and hunting both generate substantial revenues for communities and private operators in Africa, but few studies have quantitatively examined the trade‐offs and synergies that may result from these two activities. We evaluated financial and in‐kind benefit streams from tourism and hunting on 77 communal conservancies in Namibia from 1998 to 2013, where community‐based wildlife conservation has been promoted as a land‐use that complements traditional subsistence agriculture. We used data collected annually for all communal conservancies to characterize whether benefits were derived from hunting or tourism. We classified these benefits into 3 broad classes and examined how benefits flowed to stakeholders within communities under the status quo and under a simulated ban on hunting. Across all conservancies, total benefits from hunting and tourism increased at roughly the same rate, although conservancies typically started generating benefits from hunting within 3 years of formation as opposed to after 6 years for tourism. Disaggregation of data revealed that the main benefits from hunting were income for conservancy management and food in the form of meat for the community at large. The majority of tourism benefits were salaried jobs at lodges. A simulated ban on trophy hunting significantly reduced the number of conservancies that could cover their operating costs, whereas eliminating income from tourism did not have as severe an effect. Given that the benefits generated from hunting and tourism typically begin at different times in a conservancy's life‐span (earlier vs. later, respectively) and flow to different segments of local communities, these 2 activities together may provide the greatest incentives for conservation on communal lands in Namibia. A singular focus on either hunting or tourism would reduce the value of wildlife as a competitive land‐use option and have grave repercussions for the viability of community‐based conservation efforts in Namibia, and possibly other parts of Africa.     

Preliminary study on effects of tourism on Mosuo matriarchal culture

The ethnic communities of Lugu Lake have experienced the rapid development of tourism because of the attractions of their culture and traditional customs as well as their beautiful environment. Tourism and other economic activities have a variety of socio-cultural effects on host communities. Based on a survey of 105 Mosuo families, statistic correlation analysis was used to examine the local people's viewpoints regarding marriage, language, traditional dress, diet, and factors which could lead to changes in people's opinions. The results show that although Mosuo people are more open to the outside world, Axia relationships and matrilineal families still dominate their life. More than 50% of interviewees have Axia relationships and live in matrilinear families. Tourism income, education and age are three important factors that impact on local people's viewpoints regarding their culture and life. People who are more educated and earn more money from tourism prefer traditional culture and customs. The younger generation is more likely to be affected by tourism because they have contact with the outside world more often in their everyday life. Further research is needed on how to protect the local culture from the boom in tourism, as well as how to minimise its influence on local residents.     

Stakeholder engagement in sustainable adventure tourism development in the Nanda Devi Biosphere Reserve,India

Stakeholder involvement is often cited as critical to sustainable tourism development, but there is limited documentation for niche areas, such as adventure tourism. The main purpose of our research was to understand stakeholder roles in adventure tourism in the Nanda Devi Biosphere Reserve (NDBR), Uttarakhand, India, to identify opportunities for achieving sustainable adventure tourism. Our interviews, treks and other activities revealed that organised adventure activities were still in the early development phase, with trekking being the most popular activity. The roles of various stakeholders are yet to be clearly defined, but the State Forest Department is playing a lead in the rapidly evolving network of relationships among adventure tourism stakeholders. Significant opportunity exists for a more systematic approach to adventure tourism planning that builds on the existing strengths of the various players.     

南岳衡山旅游业持续发展初探

通过分析南岳衡山旅游业发展的历史背景、现状、旅游优势、存在的问题,着重探讨南岳衡山旅游业持续发展及其对策.