Revisiting the “Ozone Hole” Metaphor: From Observational Window to Global Environmental Threat

In 1985, just over 30 years ago, the “ozone hole” made its appearance in the press as a truly global environmental threat. As one of the most important environmental issues of the twentieth century, the “ozone hole” is also a remarkable metaphorical, visual, and imaginary construction. This essay examines the historical trajectory of the famous “ozone hole” from its birth within the astronomical community at the beginning of the twentieth century to its contemporary framing as a global environmental threat. The article provides evidence why metaphors constitute a valuable object of historically informed studies of scientific practice, and shows in particular how metaphorical landscapes shift over time, mapping at the same time larger social and political developments. The essay ends by showing how scientific images and metaphorical framings interact and how they shape scientific and popular discourse on nature, as well as our understanding of the global environment.     

Expectations,Experiences, and Memories: Ecotourism and the Possibilities for Transformations

This essay explores how ecotourism destinations and media materials rhetorically construct ecotourists’ anticipations, experiences, and memories through ethnographic and rhetorical analyses. Using theory related to phenomenology, this study examines how expectations are formed through rhetorical tropes such as the sublime, the exotic, and the dangerous adventure. In turn, these expectations direct attentions towards specific experiences and memories. However, because ecotourism activities become critical experiences with other natural and social worlds that supersede everyday practices, these events have the potential to foster critical awareness of self, other, the natural world, and practices related to traveling, shaping the environmental self and identity.     

Political Participation and Pleasure in Green Lifestyle Journalism

This article examines the reportage of green lifestyle practices across the online sites of major British newspapers. The articulation of “green lifestyle journalism” in the study is suggestive of its complex identity, given its implication in existing orders of consumption while also expressive of emerging everyday practices that potentially and variously challenge those orders of consumption. The study enquires into whether such green lifestyle journalism stories are, in fact, reported across different online sites, and if so, in which publications and how such stories are classified within online menus. It also examines the range of reported environmental lifestyle practices and how they are attributed with meaning, including their engagement with the concept of pleasure and its association with political participation. The study reveals that the pleasures associated with sustainable living are often marginalized, and instead an ethical consumer is commonly posited who is variously cognitively deficient, worried about the environmental consequences of their everyday behavior, or concerned about their inability to realize their desires to engage in sustainable lifestyle practices. The article also examines those instances when the pleasures of a more sustainable lifestyle are represented as deriving from the implementation of environmental practices and technologies in everyday, domestic contexts, and also when they are illustrated as the product of civic and political engagements with issues of sustainability.     

Environmental Communication: Why This Crisis Discipline Should Facilitate Environmental Democracy

The authors concur with Cox's claim that environmental communication (EC), like conservation biology, is a crisis discipline. Cox's proposed tenets for EC challenge the scientific norm of objectivity that has guided science for centuries, suggesting that today's environmental crisis requires us to travel a different path. The authors take Cox's essay as provocation to radically challenge magical notions of scientific objectivity. They briefly review Platonic contributions to the myth of scientific objectivity and then advocate a nondualistic perspective toward the relationship between humans and nature. They then suggest how this perspective both expands upon and diverges from Cox's vision of political and ethical engagement among EC scholars.     

Tensions of Praxis: A New Taxonomy for Social Movements

This essay introduces and illustrates tensions of praxis that humans involved in activism face so that thought–action translation can occur more reflexively. Because social movements face unique challenges in effecting social change (Simons, 1970; Stewart, Smith, & Denton, 2007) the tensions of praxis are especially important for this type of social change agency. Therefore, this essay situates itself within discussions of environmental social movements and begins with a brief introduction of praxis as a theoretical and practical concern. Then, in order to illuminate the tensions of praxis, the following tensions are identified, explained, and illustrated: (1) this world or that world; (2) activity or inactivity; and (3) means and ends. Throughout the essay, primary data from a 2009 interview with Julia Butterfly Hill are used to illustrate these tensions. The essay concludes with theoretical and practical significance of the tensions of praxis and suggests directions for future research.     

European electricity utilities managing energy transition challenges

Energy transitions are a complex technological-economic and social process. Currently, this involves the impact that innovation in technology and information as well as social practices can have on the way the energy is used. Therefore, business becomes much more complex and risky. In the particular case of the European Union, recent years were also marked by multiple changes at the political, economic, social and environmental context. Changes are already in course posing new challenges to European Electricity Utilities. The question that arises is how these subjects impact the structure, consolidation and governance of the electricity utilities and which drivers have the greatest impact on the speeding up the change. It is also our aim to understand how companies are responding to transition challenges in order to ensure the sustainability of their activities and their healthy stay in the market. In this article we present an insight of this issue through the analysis of thirteen indicators on the seven largest European energy utilities. Results allowed comprising the effects of the different economic and financial contexts on the variables under study.     

Social and ecological facets of pest management in Honduran subsistence agriculture: implications for IPM extension and natural resource management

In subsistence farming systems of the developing world, adoption of resource-conserving practices such as integrated pest management (IPM) is often strikingly low. This has partially been ascribed to researchers’ limited understanding of how technologies develop at the interface of the systems’ social and ecological components. In Honduras (Central America), there exists concern about limited adoption and diffusion of IPM technologies in certain smallholder production systems. In this study, we determine social and ecological drivers of IPM adoption in subsistence maize production in the country’s hillside environment. Honduran small-scale maize production is typified by a key insect pest (the fall armyworm, Spodoptera frugiperda) being partly kept at bay through action of a diverse natural enemy complex, including ants, social wasps, carabid beetles, and spiders. Local agricultural landscapes, primarily shaped through shifting cultivation, provide key resources to maintain this natural enemy diversity. These local ecological conditions and related natural enemy abundance strongly influence farmers’ agroecological knowledge and pest management practices. In the meantime, farmer practices are also affected by local communication networks, which help validate and spread IPM concepts and technologies. Based on our findings, we advocate a holistic approach to improve IPM extension through mapping of agroecological opportunities, visualization of regional patterns in farmer knowledge, and associated priority setting. Local IPM capacity could be built through institutional strengthening and adaptive comanagement, while IPM training should be linked with natural resource management initiatives. These approaches may eventually improve the way IPM is delivered to small-scale farmers who operate in the ecologically diverse environments of the tropics.     

Exploring Indigenous Understandings of River Dynamics and River Flows: A Case from New Zealand

Indigenous communities are particularly sensitive to the use and development of freshwaters, as they hold distinct perspectives on water which reflect their identity, and their custodial obligations to manage tribal waters. Within New Zealand, Maori (the indigenous people) have, for generations, voiced their concerns about the continual modification of waterways within their tribal territories. Until about the mid-nineteenth century, water quality was at the forefront of issues concerning human manipulation of rivers and streams. A range of new issues then arose that were increasingly concerned with reduced river flows. Of the many techniques developed to address these issues, many rely heavily on professional expertise and objective, scientific philosophies, which often fail to recognize cultural values, and benefit from cultural knowledge. This essay presents examples of the knowledge of streams and rivers held within Maori communities that could benefit contemporary resource management if it can be determined how cultural knowledge and practices and scientific approaches can be communicated and integrated.     

A Bird’s Eye View of the Malheur Wildlife Refuge Occupation: Nonhuman Agency and Entangled Species

In January 2016, armed militants occupied the Malheur National Wildlife Refuge, demanding an end to government control of the Refuge and other similarly protected public lands. Public discourse about the occupation highlights ongoing tensions around land use, property rights, and government overreach. The discourse foregrounds human animal concerns and all but erases nonhuman animal agency. This essay considers nonhuman animal agency and the entanglement of humans, nonhumans, and the land as seen in the occupation and surrounding discourse. We draw from critical animal studies and feminist posthuman theory to examine how discourses of the occupation produce and reinforce a sense of human exceptionalism that elides a more useful and nuanced understanding of human–nonhuman–land relatedness and agency. The analysis shows how, in the case of the Malheur occupation, occupiers and critics alike rely on discourses of “othering” towards both nonhuman animals and other humans. We take a “birding” perspective on the occupation to show how the webs of relationality that connect humans, nonhumans, and the land might be activated as an antidote to destructive discourses of human exceptionalism.     

From Frames to Resonance Machines: The Neuropolitics of Environmental Communication

George Lakoff 's work in cognitive linguistics has prompted a surge in social scientists’ interest in the cognitive and neuropsychological dimensions of political discourse. Bringing cognitive neuroscience into the study of social movements and of environmental communication, however, is not as straightforward as Lakoff 's followers suggest. Examining and comparing Lakoff's “neuropolitics” with those of political theorist William E. Connolly, this article argues that Connolly's writings on evangelical-capitalist and eco-egalitarian “resonance machines” provide a broader model for thinking about the relations between body, brain, and culture. Environmentalists, it concludes, should pluralize their “frames” and pay greater attention to the micropolitical and affective effects of their language and practices on the communities within which they act, communicate, and dwell.     

Blogging for Sustainability: The Intermediary Role of Personal Green Blogs in Promoting Sustainability

The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.     

Communication Practices and Political Engagement with Climate Change: A Research Agenda

In this article, we call for a refocusing of research on citizens’ political engagement with climate change. In doing so, we argue that communication practices not only help create the conditions for political engagement but they also comprise the modes of such engagement. Our argument proceeds in four steps. First, we review the literature on public engagement with climate change, concluding that there is a lack of attention to issues regarding the political. Consequently, we make the case for a refocusing of research on political engagement. Second, we explain how the notion of political subjectivity helps us to understand the relation between communication practices and engagement with the politics of climate change. Third, we discuss examples of dominant communication practices that constrain citizen political engagement by depoliticizing climate change, and alternative communication practices that have the potential to politicize. We end by outlining the many research questions that relate to the study of political engagement with climate change.     

Spreading the News on Carbon Capture and Storage: A State-Level Comparison of US Media

Carbon capture and storage (CCS) has received abundant federal support in the USA as an energy technology to mitigate climate change, yet its position within the energy system remains uncertain. Because media play a significant role in shaping public conversations about science and technology, we analyzed media portrayal of CCS in newspapers from four strategically selected states. We grounded the analysis in Luhmann's theory of social functions, operationalized through the socio-political evaluation of energy deployment (SPEED) framework. Coverage emphasized economic, political/legal, and technical functions and focused on benefits, rather than risks of adoption. Although news coverage connected CCS with climate change, the connection was constrained by political/legal functions. Media responses to this constraint indicate how communication across multiple social functions may influence deployment of energy technologies.     

Scapegoat Ecology: Blame,Exoneration, and an Emergent Genre in Environmentalist Discourse

This essay identifies and examines scapegoat ecology, an emergent genre in online environmental discourse. In scapegoat ecology, a public of environmentally minded individuals focuses attention and vitriol on a single person for being particularly harmful to the environment. This essay argues that such discourse deflects attention from more complex and systemic environmental factors and implicitly exonerates the broader community, assuring it of its own environmental commitments while excusing it from further ecological action. The essay describes the form and appeal of scapegoat ecology, then provides a series of illustrative case examples before highlighting the implications of such discourse for both environmental communication and broader social/political conversations.     

Human–forest relationships: ancient values in modern perspectives

The relationship between human beings and forests has been important for the development of society. It is based on various productive, ecological, social and cultural functions of forests. The cultural functions, including the spiritual and symbolic role of forests, are often not addressed with the same attention as the other functions. The aim of this paper is to put a stronger emphasis on the fact that the acknowledgement of cultural bonds is needed in the discussion of sustainable development. Forest should not only be considered as a technical means to solve environmental and economic problems. To achieve a deeper understanding of the dependency of society on forests, it is necessary to recognise the role of forests in our consciousness of being human. Giving a historical overview about the cultural bonds between people and forests, the first part of the paper puts focus on non-productive aspects in human–forest relationships. Through history, forest values have changed and new functions have emerged. Industrialisation and urbanisation have contributed to an alienation from nature and weakened the connection of humans to forests. The consequences of these changes for the development of society and its environment are discussed in the second part of the paper. Finally, it is elaborated how the awareness of the cultural bonds can be strengthened in the population and especially in forest management; a management which should relate to cultural, emotional and aesthetical aspects, in addition to economic, ecological and social functions, and lead towards a sustainable relationship between forests and society.     

Environmental Communication as a Discipline of Crisis

This essay interprets Cox's keynote as a call for environmental communication to reorient itself as a form of ideological criticism and identifies the potential pitfalls of heeding that call. First, the author revisits key arguments surrounding the practice of ideological criticism in Communication Studies and articulates their relevance to discussions about the mission and purpose of environmental communication. Second, he suggests that an uncritical embrace of the rationale for a “crisis discipline” may perpetuate problematic assumptions about communication, both as a social practice and as a scholarly discipline. Third, he argues that such problems may be sidestepped by making environmental crisis itself a central concept and object of environmental communication inquiry, such that environmental communication does not merely respond to crisis but becomes a discipline of and about crisis. A focus on the dynamics of crisis, the author concludes, entails a persistent concern with judgment in its political, scholarly, and pedagogical contexts.     

Nature Articulations in Norwegian Advertising Discourse: A Depoliticized Discourse of Climate Change

This article deals with how nature is articulated in public discourse and more specifically how humans’ relationship to nature is constructed via such articulations. Based on critical cultural analyses of ads presented in a Norwegian context, the article claims articulations of nature serve to a depoliticization of nature, which silence social differences and reduce environmental politics to individual moral action. Several rhetorical patterns of particular relevance to the articulation of nature are discussed, pointing out how disparate, sometimes conflicting, understandings of nature are rhetorically configured and aligned in ways that benefit a global market economy. There is a discursive distancing of nature and everyday life, even as nature remains valorized and very much central to national identity. This constrains citizens’ political engagement and undermines understandings of how to govern nature.     

Conservatism vs. conservationism: differential influences of social identities on beliefs about fracking

ABSTRACT

Although recent expansions in hydraulic fracking operations across the United States have led to greater news coverage and attention from the public, overall understanding remains fairly low. For some, relevant social identities, including environmental or political, may provide a short cut to becoming informed about fracking, or to determining what they believe about it and how that influences their positions on fracking policies. Social identity influence frameworks provide an approach to understanding the relationships between belief and identity, which this study investigates through its affiliational and attitudinal components. National survey data are used to model pathways from environmental and political identities to beliefs about risks associated with fracking. Environmental attitudes significantly predicted belief that fracking has health risks, and mediated a relationship from environmental group affiliation, but environmental information was not significant. Ideology had direct and indirect effects, through partisan media use, while partisanship had direct effects on beliefs about environmental risks.     

Celebrity vegans and the lifestyling of ethical consumption

ABSTRACT

Veganism offers an important critique of unethical and unsustainable food production practices, yet vegans have been historically stigmatized in mainstream media. Given the recent prominence of celebrity vegans, this article asks, how might the cultural intermediary work of vegan celebrities make the ethical practice of veganism more accessible? And how do vegans’ ethical concerns about the exploitative production and consumption of animals as food and byproducts get reframed in the context of celebrity consumer culture? Bringing together philosophies of ethical veganism and eco-feminism with literature on ethical (food) consumption and celebrity culture, this article analyses the educational campaigning work on veganism by Hollywood actor, Alicia Silverstone and TV chat show host, Ellen DeGeneres. It finds that veganism is figured as a diet and lifestyle that foregrounds an ethics of care, compassion, kindness and emotion – about and for humans, animals and environment – consistent with ethical veganism. Yet these ethics are reworked through the commodity logic of celebrity culture to make it more marketable and thus consumable as a set of ideas and gendered lifestyle practices, where the individual choice is to be a healthy, happy and kind self. The tensions between ethical veganism as an intervention at the point of consumption within the production of exploitative and gendered human/animal/environmental relations, and the focus upon an individualized lifestyle politics through which celebrities maintain their commodity status, thus coalesce in the work of celebrity vegans.