Fracking and Framing: A Comparative Analysis of Media Coverage of Hydraulic Fracturing in Canadian and US Newspapers

Hydraulic fracturing, or fracking, is a controversial but popular method of extracting oil and gas in North America. There are a myriad of completing claims about the economic benefits and the environmental costs of the technology. This paper examines news media coverage of fracking in four Canadian and four American newspapers over a five-year period. A comparison is made at the national level as well as at a paired subnational level between jurisdictions where fracking is embraced and where fracking is banned. The paper demonstrates that in both countries the main storyline is about water quality, but beyond that differences emerge as Americans focus more on wildlife and public health and Canadians focus more on moratoriums and energy independence. Moreover, while there were similarities in media coverage of fracking in pro-fracking and anti-fracking jurisdictions, there were notable differences in attention to the topics of public health and economic benefits.     

Conservatism vs. conservationism: differential influences of social identities on beliefs about fracking

ABSTRACT

Although recent expansions in hydraulic fracking operations across the United States have led to greater news coverage and attention from the public, overall understanding remains fairly low. For some, relevant social identities, including environmental or political, may provide a short cut to becoming informed about fracking, or to determining what they believe about it and how that influences their positions on fracking policies. Social identity influence frameworks provide an approach to understanding the relationships between belief and identity, which this study investigates through its affiliational and attitudinal components. National survey data are used to model pathways from environmental and political identities to beliefs about risks associated with fracking. Environmental attitudes significantly predicted belief that fracking has health risks, and mediated a relationship from environmental group affiliation, but environmental information was not significant. Ideology had direct and indirect effects, through partisan media use, while partisanship had direct effects on beliefs about environmental risks.     

Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.     

Drilling Is Just the Beginning: Romanticizing Rust Belt identities in the campaign for shale gas

ABSTRACT

Public apprehension over the environmental, social, and health impacts of unconventional gas drilling, or fracking, prompts various responses from oil and gas industries. Natural gas discourses operating in the Marcellus Shale Region, USA, for example, counter claims of environmental harm by emphasizing the economic growth that industry spurs. This article argues that corporate narratives operating in the Marcellus renew the jobs versus environment dichotomy by romanticizing labor identities in the region, binding Rust Belt identities to extraction in the past, present, and future of the region. The danger of this discursive move is the exclusion of alternative possibilities for working, living, and being without fossil fuel industries. I employ a critical analysis of one corporate advertising campaign, “Drilling Is Just the Beginning,” produced by the natural gas drilling company Range Resources, to demonstrate how extraction discourses construct futures that depend on shale gas development, thereby marginalizing possibilities for ecologically sensible alternatives.     

Seeing the Wind (Farm): Applying Q-methodology to Understand the Public’s Reception of the Visuals Around a Wind Farm Development

This research investigates the reception of the visual representations of a wind farm (WF) development by local stakeholders. Using non-verbal Qmethodology, residents of Lesvos’ island, Greece, sort images according to how these images represented their opinion about the proposed Aegean Link WF project. We found three opinion types. The “Risk Averter” type is focused on the various risks of constructing and operating the Aegean Link wind development. The “Green Developer” type believes that the renewable energy project will benefit both their local community and the environment. The “Realist” type defers to expert knowledge to make decisions about project outcomes and is sceptical of media bias. While the former two types seem to form their visual opinions based on whether they are in favour or against (respectively) of the WF development, the Realist opinion is rather guided by carefully considering whether the visual stimuli are representative of the project’s actual characteristics.     

Fracking in the German Press: Securing Energy Supply on the Eve of The ‘Energiewende’ – A Quantitative Framing-Based Analysis

In many countries worldwide, unconventional hydraulic fracturing (also known as fracking) is considered a natural steppingstone toward the use of renewable energies against the backdrop of climate change. Although commercial drilling for shale gas has not yet begun in Germany, the public discourse appears to be creating more controversy than in other European countries. Based on the theoretical concept of “framing,” we conducted a quantitative empirical study from January 2013 to December 2014 analyzing the coverage of fracking in three highly influential newspapers and political magazines in Germany. The results of this study provide the first insights into the discussion of fracking in the German news media and allow comparisons to the debate in other European countries. We found that fracking is mainly discussed in the economic context of securing the future energy supply while the potential risks of the technique are mostly ignored. We discuss our findings and try to explain the unbalanced reporting.     

Selling “Fracking”: Energy in Depth and the Marcellus Shale

The development of horizontal hydraulic fracture drilling or “fracking” has allowed for the extraction of deep, unconventional shale gas deposits in various shale seams throughout the USA. One such shale seam, the Marcellus shale, extends through New York State, Pennsylvania, and West Virginia, where shale gas development has rapidly increased within the last decade. This has created a boom of economic activity surrounding the energy industry. However, this bounty comes with risks to environmental and public health and has led to divisive community polarization over the issue in the Marcellus shale region. In the face of potential environmental and social disruption, and a great deal of controversy surrounding “fracking” the oil and gas industry has had to undertake a myriad of public relations initiatives to legitimize their extraction efforts in the Marcellus shale region, and to frame the shale gas boom in a positive light to stakeholders. This article investigates one such public relations initiative, the Energy in Depth (EID) Northeast Marcellus Initiative. Through qualitative content analysis of EID's online web material, this article examines the ways in which the industry presents and frames natural gas development to the general public. Through appeals to patriotism, the use of environmental imagery, and a claimed commitment to scientific reason, the oil and gas industry uses EID to frame the shale gas extraction process in a positive light, all the while framing those who question or oppose the processes of shale gas extraction as irrational obstructionists.     

Translocal anti-fracking activism: an exploration of network structure and tie content

ABSTRACT

In order to develop conceptual models that reflect the realities of networked communicative processes scholars must examine both the underlying network structure and the content of these ties. Using mixed methods, I apply a relational perspective to the role of digital technologies in transnational organizing, using activism against high-volume hydraulic fracturing as a case study. In-depth interviews are combined with social network analysis of hyper-linkages between organizations supporting a day of action calling for a ban on fracking, Global Frackdown. Analysis shows that activism against unconventional fossil fuels brings together very localized concerns about environmental risks associated with extractive industries with more abstract global concerns. I apply the concept of translocal to examine environmental organizations and movements. This conceptual shift focuses on the brokerage role of global-minded local groups in mediating global issues back to the hyper-local scale. While international NGOs play a coordinating role, local groups with a global worldview can connect transnational movements to the hyper-local scale by networking with groups that are too small to appear in a transnational network.     

Toxic Sublime: Imaging Contaminated Landscapes

This essay attempts to address the lack of critical analyses of images of toxins by examining the photography of landscape artists whose goal is to create a presence for contaminated sites. Imaging toxicity is no simple task as many pollutants are invisible and sites of contamination are concealed, especially for those of privilege. Contemporary artists who attempt this challenge are often criticized that the beauty of their images obfuscates the health and environmental risk of the polluted sites they photograph. In response, this essay introduces the concept of the toxic sublime as a means of analyzing the tensions arising from visual representations of environmental contamination: beauty and ugliness, magnitude and insignificance, the known and the unknown, inhabitation and desolation, security and risk. The essay charts the evolution of the sublime in the US, describing how it has evolved from sites of nature to sites of technology to human damaged landscapes, some of which produce a toxic sublime. Through a close examination of Manufactured Landscapes, a twenty-five year retrospective of the images of noted environmental photographer Edward Burtynsky, this essay extends our understanding of the invention of the sublime in images, reconceptualizes the sublime response to contaminated places, as well as adding to our knowledge of how visual texts function to encourage contemplation of the viewers’ position within a polluted world.     

The Story of an Emerging Energy Issue: National Television News Coverage of Fracking in the United States

ABSTRACT

This is a narrative analysis that documents how the issue of fracking emerged in national television evening news programs in the United States from 2010 to 2013. Four features of narrative – character, setting, narration, and causal relationships – are central to stories that began with controversy and contamination, but then shifted to boomtowns and energy independence, suggesting that news coverage became more industry-oriented over time.     

The Anti-Fracking Movement in Ireland: Perspectives from the Media and Activists

This article explores social mobilization in the controversy over hydraulic fracturing (i.e. “fracking”) in Ireland from the perspectives of agenda setting in national and local Irish newspapers as well as framing by anti-fracking activists and journalists. We analysed all articles referencing hydraulic fracturing (and related terms) from 11 Irish national newspapers and 128 Irish local newspapers from April 2013 to April 2014, and interviewed 19 journalists, activists, and government officials affiliated with fracking issues in Ireland. Based on the analytical salience and resonance across prominent empirical themes in conjunction with theoretical insights, we conclude that social mobilization against fracking in Ireland is challenged by a frame war on the credibility of activists, diverse economic interests across national and local scales, and the need for procedural legitimacy in the contribution of science. In conclusion, this research demonstrates the importance of agenda setting and framing in structuring the capacity for social mobilization.     

Places and People: Rhetorical Constructions of “Community” in a Canadian Environmental Risk Assessment

This paper addresses the issue of public engagement in environmental risk contexts through a rhetorical analysis of the key term “community” in a risk assessment of mining-caused soil contamination. Drawing on Burke's concept of terministic screens and method of cluster criticism, the analysis shows the divergent constitutions of “community” in the Sudbury Soils Study's official discourse and the citizen-activist rhetoric of the Community Committee on the Sudbury Soils Study. Tracing the verbal and visual clusters within each organization's articulation of “community” as place and people reveals how the official Study's technical-regulatory ideology of environmental risk and citizen participation is countered by the Community Committee's contestatory environmental justice ideology. These competing views of “community” are mutually constitutive in that the official Study's mainstream risk discourse establishes the terms for the Community Committee's reactive counter-discourse, thus limiting citizen participation mainly to questions of “downstream” impacts. Our rhetorical analysis of “community” suggests a generative method for understanding the complex power relations animating specific risk communication contexts as well as for potentially reinventing “community” in terms more conducive to meaningful citizen engagement.     

征税,还是补贴--对当前环境经济政策的反思

现行环境经济政策的目标在于纠正经济主体的外部不经济性，具体是通过税收或产权交易使外部成本内部化，本文称其为环境经济政策的“不对称性”。因为外部效应除了外部不经济以外，还有外部经济，现行的环境经济政策只考虑了前者却完全忽视了后者，只强调了外部成本的内部化却忽视了外部收益也应该内部化。以此为出发点，文章从现行政策的对立面出发，探讨了围绕外部收益内部化制定环境经济政策的必要性和可行性。最后作者分析了目前排污权交易存在的严重问题，并给出了解决问题的方法。     

论城市建设“规模效益”与合理控制城市规模

城市“规模效益”对发展社会生产力的作用是不可忽视的,但是如果城市规模太大,人口过于集中,又会造成一系列的环境和社会问题。如何把城市规模控制在合理、适当的范围?本文从我国的国情出发,就自然资源、环境容量和环境质量、经济效益三个方面,对这一问题进行论述。     

Researching Visual Environmental Communication

In 2008, we published a journal paper arguing that while scholarly work on media representations of environmental issues had made substantial progress in textual analysis, there had been much less work on visual representations. This special edition has a number of aims in this respect. It seeks to mark out where there has been progress since 2008, and the papers in this collection represent some of the fresh and exciting high quality scholarly work now emerging on an expanding number of topics and using different methods. We argue that we need to think more openly about what we mean by “the visual.” We begin by placing research into visual representations of the environment into the wider trajectory of visual studies research. We then proceed to review key trends in visual environmental communication research and to delineate core dimensions, contexts and sites of visual analysis.     

我国城市可持续发展对智能运输系统管理规划的需求分析

本文在分析我国城市可持续发展对智能运输系统管理规划的需求的基础上，指出了我国城市交通存在的问题，并根据我国城市的特点，提出了制定城市智能运输系统管理规划的原则和注意事项，并对城市智能运输系统管理规划的总体结构和总体配置，以及实施步骤提出了设想。     

绿色经济新理念及中国开展绿色经济研究的思考

联合国里约20周年世界峰会的重要内容之一是倡导绿色经济。绿色经济的概念最早在1989年由英国环境经济学家Pearce提出,但现在的绿色经济却具有全新的意义。本文基于参加联合国有关绿色新政和绿色经济的政策咨询和研究报告,论述了绿色经济的基本背景、三重效益、研究模型以及绿色经济与生活质量的关系,对如何开展中国绿色经济研究进行探讨。首先,文章认为在深入探讨绿色经济前,需要了解当前发展绿色经济的基本背景,明确为什么要发展绿色经济、什么才是我们所需要的绿色经济,以及怎样促进绿色经济发展三个基本问题。其二,绿色经济与褐色经济的情景模拟表明,绿色经济发展模式具有更好的三重底线效益。联合国的T-21模型对过去40年(1970-2010)及未来40年(2010-2050)进行了绿色情景与褐色情景两种模拟,认为在自然资本的环境收益方面,绿色经济发展情景下自然资本的退化得到了基本遏制,而褐色经济发展情景下自然资本的退化会进一步增强;在物质资本的经济收益方面,绿色经济发展情景下,2020年以前经济增长率(2.5%)会低于褐色经济(3%),但从长期平均增长率看绿色经济发展模式(2.5%)可以带来比褐色经济发展模式(2%)更好的经济增长;在人力资本的社会效益方面,在2030年以前绿色经济发展情景下就业机会有小幅减少,但长期来看,绿色经济能够创造与褐色经济同样多的就业机会,甚至可以有小幅的增加(0.6%)。其三,绿色经济研究模型表明,绿色经济投资于自然资本可以实现所需要的经济社会发展与自然资本消耗的脱钩。绿色经济假说是:将资金投资于提高资源能源效率与扩大自然资本两个方面,是否能够导致更好的经济社会发展。基于该理论假设,联合国等国际组织将自然资本引入生产函数,建立了Threshold-21模型,证明绿色经济即投资于自然资本可以实现所需要的经济社会发展与自然资本消耗的脱钩。其四,绿色经济发展模式不仅有利于经济增长,同时能够增加生活质量。绿色经济假说,强调了绿色投资对生活质量有正的影响。通过生态绩效模型、结构方程模型以及典型案例研究等三种方法进行分析,研究表明:减少自然资本消耗可以减少生态环境的治理成本和维护成本、维持与增加自然资本对人类的功能;可以提高自然资本的生产效率,用较少的自然资本投入达到社会稳定所需要的人造资本;可以提高人造资本的服务效率,用一定的物质存量为更多的人服务。其五,开展深化中国绿色经济理论与绿色发展模式的系统研究。联合国等国际组织倡导的绿色经济可以给我们发展中国的绿色经济带来新的启示,笔者认为对中国绿色经济理论与绿色发展模式开展深入和系统的研究,应该包括理论内涵、实证分析、发展情景、行动领域、政策体系等五个依次递进、前后照应的研究模块。     

环境健康价值评估中的年龄效应研究

在环境健康价值评估研究中,统计寿命价值和年龄之间的关系是理论和实证研究焦点之一,也是重要的学术问题。长久以来,环境政策效益评估中是否应该赋予老年人较低的统计寿命价值一直存在广泛争议,且尚未得到一致性结论。通过设计选择实验,对北京市空气质量改善的健康效益进行了抽样调查,并采用MNL模型对北京市约500个居民的调查数据进行回归分析,估算了不同年龄人群对健康风险减少的支付意愿,针对中国人群中统计寿命价值和年龄之间的关系进行实证探讨。结果表明:一方面,在总体样本中设置年龄虚拟变量,回归结果表明年龄变量系数的符号均显著为负,即年龄因素对减少空气污染带来的死亡风险降低的支付意愿具有显著的影响,年龄越大支付意愿相对越小;另一方面,不同年龄人群分组样本结果显示,统计寿命价值与年龄之间呈现"倒U型"关系,统计寿命价值在中国存在"老年折扣"现象。研究结果可为我国环境政策的健康效益分析中如何考虑年龄的影响提供重要依据。     

Revisiting the “Ozone Hole” Metaphor: From Observational Window to Global Environmental Threat

In 1985, just over 30 years ago, the “ozone hole” made its appearance in the press as a truly global environmental threat. As one of the most important environmental issues of the twentieth century, the “ozone hole” is also a remarkable metaphorical, visual, and imaginary construction. This essay examines the historical trajectory of the famous “ozone hole” from its birth within the astronomical community at the beginning of the twentieth century to its contemporary framing as a global environmental threat. The article provides evidence why metaphors constitute a valuable object of historically informed studies of scientific practice, and shows in particular how metaphorical landscapes shift over time, mapping at the same time larger social and political developments. The essay ends by showing how scientific images and metaphorical framings interact and how they shape scientific and popular discourse on nature, as well as our understanding of the global environment.