A Simple Intervention to Reduce Framing Effects in Perceptions of Global Climate Change

This paper explores a technique for mitigating framing effects in perceptions of global climate change. People's opinions on issues ranging from same sex marriage and the environment to free speech and health care have been shown to be influenced by the way in which the issue is presented: the metaphors, images, and catchphrases that communicate implicit normative messages about the issue. The work described here synthesizes insights from experimental research on moderators of framing effects and sociological research on frame reflection. Based on this synthesis, this paper describes a test of a simple highlighting technique for focusing respondents' attention on the framing operating in political materials. Results suggest that this intervention not only can reduce the opinion-shaping impact of frames but may also reduce ideological polarization. Implications include a better understanding of the mechanisms by which frames operate, techniques for making frame reflection possible among political non-elites, and recommendations for strengthening environmental groups' public communication strategies.     

Developments in the Framing of Climate Change as a Public Health Issue in US Newspapers

News media are major channels for the transmission of information to the public and deliver news about the latest developments regarding health issues such as climate change. How the media frame such information may enhance public understanding and enable appropriate responses by individuals and communities. This study follows up on previous research examining media portrayals of climate change in US newspapers from 1 January 2007 to 31 December 2008. Here, we content analyze 270 news stories on climate change as a public health issue from five US newspapers between 1 January 2011 and 31 December 2012. Findings indicate that the total number of articles about climate change declined while emphasis on the public health dimension of climate change increased. The types of generic news frames (i.e., dramatic/substantive) most frequently used did not considerably change across the two time periods, however. To explain this, we discuss ways in which people may assess and spark change in news framing of public issues to better reach and influence a range of audiences.     

Framing Renewable Energy: A Comparative Study of Newspapers in Australia and Sweden

Australia and Sweden display very different institutional settings and contexts for the production of environmental journalism. This empirical study examined how two major quality newspapers in Sweden and Australia have framed renewable energy as an environmental, political, scientific, economic and civil society issue. A deductive, quantitative methodological approach was used to identify dominant frames and actors in articles in The Australian (Australia) and Dagens Nyheter (Sweden) between October 2010 and June 2011 2010/2011. The findings suggest that the attention given to different types of renewable energy in the two newspapers and how issues were framed was contingent on the domestication of the discussion of renewable energy in the two countries. Reporting on renewable energy in both newspapers was characterized by a focus on “elite” actors and economic frames, the absence of civil society frames and negative (The Australian) or ambiguous (Dagens Nyheter) environmental frames. The study extends our understanding of the contextual conditions that enable and limit journalists when reporting environmental issues.     

Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.     

Forging New Directions in Science and Environmental Politics and Policy: How Can Co-operation, Deliberation and Decision be Brought Together?

Science, politics and environmental policy have for several years been encountering social and institutional as well as scientific challenges, national and international. The normative basis of all sciences is pressurised from three sides: by awareness of the public, who claims more transparency and sensibility from the scientific institutions regarding factual or possible impacts of science-based industrial progress; by the industries, which try to speed up and intensify the industrialisation of knowledge; and by the public policies, which want to see the sciences engaged in ways to mitigate unintended consequences of economic, ecological and social developments. At the same time, environmental policy is undergoing a tremendous sea change both in conceptual and practical matters. Since the Brundtland Report in 1987 and accelerated after UNCED 1992, environmental policy has been struggling to become a groundbreaking new paradigm for the capacity of resolving social and political issues as well. Any successful attempt to alter traditional institutional and mental structures in policy-making toward sustainability presupposes a renewed association of co-operation, deliberation and decision making. Results from theory of democracy, studies in science and technology, and evaluation studies in environmental policy and politics can be utilised for this context.     

“Degrowth” vs. Other Types of Growth: Labeling Affects Emotions but Not Attitudes

Questioning the compatibility of economic growth and environmental sustainability, some scholars and activists call for a degrowth strategy. This idea presents an attack on the economic growth paradigm, and it has thus raised considerable attention. Yet, although many agree with questioning economic growth, a debate continues as to whether the term “degrowth” is (dis)advantageous in wider public communications. This debate, however, lacks empirical evidence. Here, we present two studies on how “degrowth” is perceived compared to other relevant terms. In Study 1, we show that “degrowth” elicits more negative affective and emotional reactions compared to “post-growth” and “prosperity without growth.” In Study 2, we find that the effects of labeling on attitudes and voting intentions toward a sustainable economy are relatively small. These initial results suggest that “degrowth” may evoke somewhat more negative emotional reactions than similar terms, but this may not have significant consequences. We discuss the results and draw implications for communication and further research.     

Metaphors for the War (or Race) against Climate Change

Despite overwhelming scientific consensus, millions of Americans fail to view climate change as a pressing threat. How can we address this disconnect between science and public opinion? In the present study, we investigated the role of metaphorical framing in shaping attitudes toward climate change. Participants read a brief article that metaphorically described US efforts to reduce carbon emissions as a war or race against climate change, or non-metaphorically described it as the issue of climate change. We further manipulated whether these emission-reduction goals emphasized the relatively near or distant future. We found that, compared to the race frame, the war metaphor made people perceive more urgency and risk surrounding climate change and express a greater willingness to increase conservation behavior, irrespective of the time horizon. Those who read the non-metaphorical report tended to respond in between these two extremes. We discuss the implications of these findings for climate communications.     

Perceptions of Manipulation and Judgments of Illegitimacy: Pitfalls in the Use of Emphasis Framing when Communicating about CO2 Capture and Storage

The mitigation of climate change requires reductions in the amount of CO₂ emitted into the atmosphere. One way to achieve this in the short run is through the implementation of CO₂ capture and storage (CCS) technology. The viability of CCS not only depends on technical and regulatory issues, but also on public attitudes. Communication plays an important role in shaping these attitudes. This paper reports on two experiments performed to examine effects of emphasis framing in CCS communications, meaning that greater weight is given to advantages of CCS over disadvantages or vice versa. Although emphasis framing can be effective in shaping attitudes, our findings suggest that there may be long-term costs to using this communication technique as it can be perceived as manipulative. Moreover, emphasis framing is judged as relatively illegitimate when the source is expected to be impartial rather than biased.     

Environment as Politics: Framing the Cerattepe Protest in Twitter

Environmental protests across the globe are often studied with a particular focus on their environmental aspects, but these protests are also embedded in a local political setting shaped by governmental policies. Recent environmental protests in Turkey, which appear to be based on ecological grievances, have developed as a response to political decisions that gave priority to economic development and national interests over environmental concerns. This study examines the political character of the environmental protest in Cerattepe, and focuses on the framing practices of its players in order to see if their motivations transcended environmental concerns. The research combines framing with network analysis, and studies the propagation of frames through Twitter. It has been found that the political economic aspects became predominant in the protest network, while the frames fostered dense connections between activist groups.     

Interpreting Images of Fracking: How Visual Frames and Standing Attitudes Shape Perceptions of Environmental Risk and Economic Benefit

The news media’s increased reliance on visual communication to illustrate complex processes and promote learning stresses the importance of investigating how visual content impacts the understanding of scientific issues. In this paper, we investigate how members of the public interpret and make sense of differentially framed images of hydraulic fracturing (fracking) depicting environmental risk, economic benefit, or issue protest. For the analysis, a repeated measures online experiment was conducted with 250 participants to evaluate 40 photographs of fracking operations and consequences. Quantitative coding and thematic analysis of open-ended responses to the images reveal that standing attitudes, operationalized as support, opposition, or indecision about fracking, segments viewers into distinct groups and shapes interpretations of environmental risk and economic benefit. Issue opponents are more likely to indicate concern for the environment regardless of frame shown, whereas undecideds and supporters cite the impact on human health more frequently, largely in relation to job site safety. Supporters also see the least ambiguity, and most economic gains, in images about the controversial production practice.     

Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

Selling “Fracking”: Energy in Depth and the Marcellus Shale

The development of horizontal hydraulic fracture drilling or “fracking” has allowed for the extraction of deep, unconventional shale gas deposits in various shale seams throughout the USA. One such shale seam, the Marcellus shale, extends through New York State, Pennsylvania, and West Virginia, where shale gas development has rapidly increased within the last decade. This has created a boom of economic activity surrounding the energy industry. However, this bounty comes with risks to environmental and public health and has led to divisive community polarization over the issue in the Marcellus shale region. In the face of potential environmental and social disruption, and a great deal of controversy surrounding “fracking” the oil and gas industry has had to undertake a myriad of public relations initiatives to legitimize their extraction efforts in the Marcellus shale region, and to frame the shale gas boom in a positive light to stakeholders. This article investigates one such public relations initiative, the Energy in Depth (EID) Northeast Marcellus Initiative. Through qualitative content analysis of EID's online web material, this article examines the ways in which the industry presents and frames natural gas development to the general public. Through appeals to patriotism, the use of environmental imagery, and a claimed commitment to scientific reason, the oil and gas industry uses EID to frame the shale gas extraction process in a positive light, all the while framing those who question or oppose the processes of shale gas extraction as irrational obstructionists.     

Rebirth,Devastation and Sickness: Analyzing the Role of Metaphor in Media Discourses of Nuclear Power

Nuclear power plays an important but controversial role in policies to ensure domestic energy security, fuel poverty reduction and the mitigation of climate change. Our article construes the problem of nuclear power in terms of social discourse, language and public choice; specifically examining the role that metaphors play in the policy domain. We empirically analyze metaphors as framing devices in nuclear energy policy debates in the UK between April 2009 and March 2013, thereby capturing the impact of the Fukushima nuclear disaster in 2011. We employ documentary analysis of major UK national broadsheet and tabloid newspapers, using electronic bibliographic tools to extract the metaphors. We then map these metaphors using a Type Hierarchy Analysis, which examines how elements of the target domain (energy technologies and policies) originate from a different source domain. Type hierarchies identify and categorize metaphors, defining the affectual and emotional responses associated with them, providing us with grounded insight into their role in shaping discourse and as a consequence influence public engagement with energy policy. Our analysis highlights three emergent domains of discourse metaphors and discusses the implications of their deployment. Metaphors were found to be classified into three different categories: Rebirth (Renaissance), Devastation (Apocalypse, Inferno, Genie and Bomb) and Sickness (Addiction and Smoking).     

Sustainable agricultural attitudes and behaviors: a gender analysis of Iranian farmers

The purpose of this paper is to compare the attitudes of male and female rice growers towards environmental sustainability and identify the constructs that will influence their attitudes and behaviors. A survey methodology with systematic sampling techniques was used to select 181 households in four villages’ of Kazeroon, Iran. Results indicated that women farmers’ attitudes were more positive toward sustainability. A model was developed to explain farmers’ attitudes and behavior toward environmental sustainability. Finally, the determinants of sustainable agriculture attitudes and behavior are discussed. Readers should send their comments on this paper to: BhaskarNath@aol.com within 3 months of publication of this issue.     

Questioning the Doubt: Climate Skepticism in German Newspaper Reporting on COP17

Despite numerous international studies on climate change, there is skepticism in the media and it is prominent in public opinion polls. This article focuses in particular on the framing of climate skepticism in Germany, a country that, in the main, is said to be convinced about climate change. By using a two-step content analysis of 379 news articles (print and online) we demonstrate that climate skepticism is present in German news media reporting on the 17th Conference of the Parties (COP17) to the United Nations Framework Convention on Climate Change in Durban, South Africa. We identify two overarching skepticism frames: skepticism about the phenomenon of climate change and about climate science. Our analysis further shows that climate skepticism is not exclusive to a specific political ideology, even though a newspaper's ideology may influence how skeptical frames are being evaluated.     

Examining the Impact of Expert Voices: Communicating the Scientific Consensus on Genetically-modified Organisms

Scholars are divided over whether communicating to the public the existence of scientific consensus on an issue influences public acceptance of the conclusions represented by that consensus. Here, we examine the influence of four messages on perception and acceptance of the scientific consensus on the safety of genetically modified organisms (GMOs): two messages supporting the idea that there is a consensus that GMOs are safe for human consumption and two questioning that such a consensus exists. We found that although participants concluded that the pro-consensus messages made stronger arguments and were likely to be more representative of the scientific community’s attitudes, those messages did not abate participants’ concern about GMOs. In fact, people’s pre-manipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO concern, perception of what percent of scientists agree). Thus, the results of this study do not support the hypothesis that consensus messaging changes the public’s hearts and minds, and provide more support, instead, for the strong role of motivated reasoning.     

Public Attitudes Towards Policy Instruments for Congestion Mitigation in Shanghai

Congestion causes many externalities for the society, including time delays, excessive fuel consumption, air pollution, noise and safety concerns. In Shanghai, various policy options have been explored, piloted or applied; however, not all of them may be understood and accepted by the public. A survey was conducted to investigate people＇s attitudes towards several policy options. The main findings reveal that Shanghai residents are resistant to certain policies, such as congestion charges, higher parking charges in congested areas and car restrictions. Instead, they favor public transport provisions. The paper suggests that there is a case for promoting public transport and more efficient trips when the car ownership is still low, and for investing in a policy of educating the public on the ＇true＇ costs and causes of congestion before embarking on ,an intensive policy of congestion charges or restrictions.     

Using Nonprofit Narratives and News Media Framing to Depict Air Pollution in Delhi,India

How is the air pollution issue in Delhi framed by the news media and narrated by nonprofit organizations? To study news media framing, we employed an inductive approach based on automated text coding of news coverage of the issue. To study nonprofit organization narrations, a deductive approach guided by the Narrative Policy Framework was used to focus on the stories told via online documents as found on nonprofit websites. The findings confirm existing theory and empirical research regarding the leading causes and effects of air pollution; however, perceptions are mixed regarding the government’s ability to implement policy. The combined deductive and inductive approaches provide a systematic and multi-method research study for understanding perceptions of air pollution in one of the largest cities in the world. The result is a depiction of the priorities that influence public opinions, political decisions, and eventually public policies.     

Dynamic Discourse Coalitions on hydro-fracking in Europe and the United States

ABSTRACT

Hydraulic fracturing for shale gas is a controversial issue in most countries. In these controversies, actors use discursive boundary work to convince various audiences of their position. Discursive boundary work is a communicative strategy that involves the framing of facts in contrast to other kinds of arguments. In this article we develop the Dynamic Discourse Coalition (DDC) approach to study how discourse coalitions deploy discursive boundary work to confirm, integrate, polarize or disintegrate their own and opposing discourse coalitions. The DDC approach enables a deeper understanding of the dynamics of controversies about hydraulic fracturing and similar contested technologies by illuminating the influence of communicative processes on policy formation. Based on an analysis of policy documents, academic reports, newspapers, interviews and websites we compare the dynamics of contesting discourse coalitions in the Netherlands and New York. This analysis explains why policy formed in different ways in the cases, despite the apparent similarity of the discourse coalitions that emerged in the respective controversies.     

Public Attitudes Towards Policy Instruments for Congestion Mitigation in Shanghai

Abstract

Congestion causes many externalities for the society, including time delays, excessive fuel consumption, air pollution, noise and safety concerns. In Shanghai, various policy options have been explored, piloted or applied; however, not all of them may be understood and accepted by the public. A survey was conducted to investigate people’s attitudes towards several policy options. The main findings reveal that Shanghai residents are resistant to certain policies, such as congestion charges, higher parking charges in congested areas and car restrictions. Instead, they favor public transport provisions. The paper suggests that there is a case for promoting public transport and more efficient trips when the car ownership is still low, and for investing in a policy of educating the public on the ‘true’ costs and causes of congestion before embarking on an intensive policy of congestion charges or restrictions.