Wilderness and the Media Politics of Place Branding

It is 30 years since the Australian environmental movement enlisted the term “wilderness” to protect Tasmania's remote Franklin River from hydroelectric development. Environmentalists deployed “wilderness” strategically during the conflict to build public support for their no-dam campaign, aided by national and international media who used the term liberally, while Tasmanian news media and pro-development elites acknowledged the term's inherent political qualities by suppressing its use. Our interest is in the political and media framing of “wilderness” since the concept was “branded” by government and industry at the turn of the twenty-first century. Drawing on continuing environmental conflict over Tasmania's remote Tarkine region as a case study, we ask to what extent media portrayals of “wilderness” have changed since the Franklin dam was stopped and the Tasmanian World Heritage Wilderness Area was created in 1982. Using content analysis of related articles in the local media and qualitative analysis of international travel journalism about Tasmania published over an extended period, we find that place branding has contributed to the routinization of “wilderness” and to a shift in the focus of mediated conflict from “wilderness” to “tourism.” The Tasmanian experience demonstrates that while the actions of the environmental movement can valorize place, branding can depoliticize contested natural areas. Yet brands that incorporate or allude to “wilderness” may have the unanticipated consequence of valorizing “wilderness” transnationally, in a manner that the environmental movement would struggle to emulate.     

Anthropomorphic Anthropocentrism and the Rhetoric of Blackfish

The documentary film Blackfish has made a splash at the box office, impacting millions of viewers and prompting calls to legislatively prohibit orcas from being held in captive environments. This essay analyzes Blackfish in terms of its anthropomorphic communication techniques that attribute human qualities to orcas. We introduce the term “anthropomorphic anthropocentrism” to argue that the anthropomorphic construction of orcas in Blackfish may well be a story that is more about what it means to be human than a story about what it means to be orca. Furthermore, we explain the importance of anthropomorphic anthropocentrism as an analytical tool that navigates environmental and ecological frameworks. We conclude that anthropomorphic anthropocentrism’s analysis of anthropomorphic rhetoric and the human epistemological assumptions it reflects, when taken together, offer significant insights into the ways environmental communication creates and/or disrupts human–nature relationships.     

Anthropocentric Distance in National Geographic's Environmental Aesthetic

Tourism is the way we understand the world: tourists travel in an increasingly mediated environment in which ubiquitous promotional material and other popular artifacts employ stunning images and romantic travel narratives to describe local environments. Tourist texts “sell” local landscapes to entice visitors, employing an environmental aesthetic that urges travel. With its mission to “explore the planet,” the National Geographic Society contributes to this tourist aesthetic. This essay examines three special issues on Africa simultaneously published by the National Geographic Society: its official journal, National Geographic, and its sister magazines, National Geographic Traveler, and National Geographic Adventure. The photographic images and travel narratives in these tourist texts produce an environmental aesthetic that positions the traveler at the center of these environments. This essay first analyzes how National Geographic constructs Africa's environmental landscapes. These magazines depict Africa as a vast desert plain, a wilderness theme park, and a part of the global scenery. The second part of the analysis examines how National Geographic locates the tourist in these environments. I discuss how National Geographic positions the tourist as protagonist, expert, and hero of Africa's environment. In the conclusions, I argue this environmental aesthetic renders Africa invisible through anthropocentric distance, and I discuss the need for more critical readings of tourist discourse.     

Shifting role of ecology in solving global environmental problems: selected practical tools

As environmental issues changed its focus from pollution and endangered species to fulfilling basic human needs, such as health, education, shelter, sanitation, hygiene, on the one hand and social justice on the other hand, it widened in its scope. People questioned about adequacy of ecological knowledge in solving daily questions in their life, and also contribution of their values, objective life situations and idea of quality of life for ecological well-being. Two core and complimentary values strongly emerged from the concept of sustainable development; namely environmental protection and justice. Unfortunately, there is lack of awareness on dimensions of human life and its linkages with the wider environment. To combine the values, dimensions of human life and its linkages with external environment, fundamental changes in human behaviour for human development is required. Present article reflects on dimensions of life, essential skills and practical tools for environmental protection and human development.     

Contemporary Environmental Art in China: Portraying Progress,Politics, and Ecosystems

Art has long been an important force in environmental movements. In China, environmental art is a fast-growing sector of the art scene. This new area of emphasis is expanding the function of art and aiding in China’s environmental movement by challenging both imported Western practices and Maoist era philosophy, thereby opening up new ways of considering the relationship between human “progress,” political systems, economic practices, and their repercussions on existing ecosystems. I turn to artist Xu Xiaoyan’s paintings to explore how the notion of “progress” can be challenged through art. I use Deleuze and Guattari’s theory of deterritorialization and reterritorialization to map how Xu’s art offers viewers space to think outside dominant paradigms, creates the potential for changes in human consciousness, considers the environment as a composition of relationships and interactions, and provokes discussion concerning the impact of linear notions of time on human conceptions of nature.     

Land Community Participation: A New “Public” Participation Model

This essay presents a new “public” participation model that responds to contemporary participation problems. The author extends criticism of a false nature/culture dualism and responds to calls for pragmatic ways to expand participation to an expressive land community. The essay draws on existing scholarship that treats a range of direct to indirect forms of participation in environmental decision-making to argue for and explicate the land community participation model (LCP). The model features participation, power, and chronemics along three distinct and intersecting continua that bind and constitute participatory communication in environmental decision-making. Combining professional field experiences with rhetorical criticism, the author pilots the LCP model in a wilderness dispute resolution case study and suggests additional ways for using LCP as an interpretive guide and design tool in pursuit of environmental democracy.     

Scapegoat Ecology: Blame,Exoneration, and an Emergent Genre in Environmentalist Discourse

This essay identifies and examines scapegoat ecology, an emergent genre in online environmental discourse. In scapegoat ecology, a public of environmentally minded individuals focuses attention and vitriol on a single person for being particularly harmful to the environment. This essay argues that such discourse deflects attention from more complex and systemic environmental factors and implicitly exonerates the broader community, assuring it of its own environmental commitments while excusing it from further ecological action. The essay describes the form and appeal of scapegoat ecology, then provides a series of illustrative case examples before highlighting the implications of such discourse for both environmental communication and broader social/political conversations.     

Knowledge and awareness of eco-sanitation in central Nepal: a questionnaire survey

This study is based on a visual inspection and a questionnaire survey about sanitation in central Nepal. A total of 201 people from different groups were asked about their knowledge about eco-toilets, the fertilizer value of human urine and wood ash. Farmers were the least educated and least aware of most of the topics asked. Although the majority of educated people were aware about urine fertilizer, 68% of them were not interested in its use in their home, and 39% of them said that it might be not accepted. The visual inspection revealed that environmental hygiene depends on education. It is concluded that farmers need to receive practical demonstrations about the use of eco-toilets and wood ash to appreciate the direct benefits. It can be assumed that since urine fertilizer is a bonus obtained from eco-toilets, this could encourage even poor people to construct these kinds of facilities.     

Concepts of human exposure to air pollution

In recent years, considerable attention has focused on the concept of “human exposure” to environmental pollutants, but different investigators seem to have developed different definitions of this concept and used different approaches for estimating it. This paper reviews a number of “exposure” studies in a single environmental medium—air pollution—to see how others have defined this concept in the literature. Many previous investigators unfortunately calculate “exposures” by relying on data from fixed air monitoring stations, and they assume that people are located in the same place, usually their residential address, throughout a 24-h period. However, a second body of literature shows that fixed air monitoring stations do not necessarily reflect human exposures, because concentrations observed indoors—in homes, offices, factories, and motor vehicles—differ from those observed at fixed stations, and people usually spend considerable time in these locations. In an effort to standardize the nomenclature dealing with exposures, a definition is proposed in which the pollutant must come into contact with the physical boundary of the person. Then, exposure of person i to pollutant concentration c is viewed as two events occurring jointly: person i is present at a particular location, and concentration c is present at the same location. Mathematical definitions for “integrated exposure,” “average exposure,” and “standardized exposure” with various averaging periods also are introduced. Finally, two different yet compatible research approaches are suggested for determining human exposures to air pollution.     

Preserving Wilderness or Protecting Homelands? Intersections and Divergences in Activist Discourses About Mining in Ontario’s Far North

Northern Ontario’s Ring of Fire/Wawangajing controversy constitutes a complex site of debate about the risks and benefits of mining in an area of major ecological significance that is also the ancestral territory of nine First Nation communities. This paper investigates the rhetorical alignments and divergences in public calls by Matawa First Nations tribal council and the Ontario Wildlands League for stronger environmental assessment of mining projects than that favoured by the Canadian government. Tracing the terminologies each group uses to describe the affected region and its inhabitants in its activist rhetoric about EA offers insight into the contingent, shifting ways in which wilderness advocacy and Indigenous justice discourses may speak together yet distinctly within contemporary environmental-natural resource disputes.     

长江源区生态功能区划与生态系统管理

生态功能区划是近年来我国着力建设的一个新的关于资源与环境管理的框架。首先简要讨论了生态功能区划的性质，指出生态功能区划是基于生态系统的地理框架。与生态区比较，生态功能区强调人文活动对生态系统提供产品和服务能力的影响，并反映人类的价值判断。生态功能区划的最终目的是以生态系统的等级结构和尺度原则为基础，在不同尺度水平上实施“基于生态系统的管理”。以长江源区为例，进行了生态功能区划的实证分析。其基本认识是，按照生态系统的自然边界划分生态系统单元；进行生态系统描述和评价；在确定主导生态功能的基础上划分不同的生态功能区。最后讨论了按照生态系统原理对长江源生态功能分区进行管理和建设。     

Influencing factors on sustainable development: a case study in Quang Tri province,Vietnam

Background Sustainable development (SD) is a common concept. Knowledge and attitudes are essential in the SD process. This study assesses the knowledge, attitudes, and practices (KAP) of local people about SD. Aim To study the factors that influence the understanding of the concept, contents, and indicators of different aspects affecting the health and environmental issues. Methods A cross-sectional study was carried out from June to July 2007 among 546 households in the Quang Tri province. Data were gathered on basis of socio-demographic variables, namely age, gender, education, occupation, income, and region. Chi square tests and multivariate analysis were performed on the obtained data. The data were cleaned and analysed using SPSS 15.0 for windows. Results Occupation is related to knowledge, attitude, or practice. Income is related to knowledge or practice. Gender related to only attitude. Lastly, region is related to attitude or practice. The proportion of wrong understanding about SD is 2.0 times (95% CI: 1.3; 3.1, p < 0.001) higher than that of the people who have good understanding about it. The rate of willingness to do any related SD programmes of the people who understanding is 2.1 times (95% CI: 1.4; 3.2, p < 0.001) higher than that of the people who have bad one. Conclusions This study shows that knowledge on sustainability of the local communities is low. Occupation and income influence understanding of SD more than region, age, gender, and education. Most of the local people who do not understand SD in general, do not want to participate or act in SD programmes.     

The Nature of Time: How the Covers of the World's Most Widely Read Weekly News Magazine Visualize Environmental Affairs

Scholars of environmental communication acknowledge the importance of visual representations in shaping perceptions and actions in relation to environmental affairs. Unlike with other media, including newspapers, television and film, research on the visualization of nature and environmental issues in magazines is rare. This study focuses on the covers of Time magazine, one of the world's most influential news weeklies. A dataset that includes all relevant covers from 1923 to 2011 is examined using a combination of quantitative and qualitative content analysis to analyze the visual representation of nature and environmental issues. The results show that the presence of environmental issues and nature on the covers has increased over the decades. Furthermore, Time takes an advocacy position on some environmental issues, but it is a shallow one that is weakly argued through less-than-engaging imagery and fails to offer much in the way of solutions or agency to the reader.     

Human–forest relationships: ancient values in modern perspectives

The relationship between human beings and forests has been important for the development of society. It is based on various productive, ecological, social and cultural functions of forests. The cultural functions, including the spiritual and symbolic role of forests, are often not addressed with the same attention as the other functions. The aim of this paper is to put a stronger emphasis on the fact that the acknowledgement of cultural bonds is needed in the discussion of sustainable development. Forest should not only be considered as a technical means to solve environmental and economic problems. To achieve a deeper understanding of the dependency of society on forests, it is necessary to recognise the role of forests in our consciousness of being human. Giving a historical overview about the cultural bonds between people and forests, the first part of the paper puts focus on non-productive aspects in human–forest relationships. Through history, forest values have changed and new functions have emerged. Industrialisation and urbanisation have contributed to an alienation from nature and weakened the connection of humans to forests. The consequences of these changes for the development of society and its environment are discussed in the second part of the paper. Finally, it is elaborated how the awareness of the cultural bonds can be strengthened in the population and especially in forest management; a management which should relate to cultural, emotional and aesthetical aspects, in addition to economic, ecological and social functions, and lead towards a sustainable relationship between forests and society.     

The Flood Myth in the Age of Global Climate Change

When released, The Day After Tomorrow was widely described by critics and the movie's creators as a pro-environmentalist film. This essay argues that The Day After Tomorrow articulates a variation of apocalyptic discourse identified as a flood myth. The authors conclude that this version of the flood myth largely undermines contemporary environmental discourse that attempts to generate public activism in addressing ecological problems, by replacing an emphasis on human efficacy with symbolic vindication and exchanging collective effort for individual survivalism. The film thus serves as a cautionary tale about the potential consequences of contemporary mythic discourse presented as supporting environmental activism.     

江汉湖区的开发及其环境效应

江汉湖区位于长江中游的湖北省东南部，是中国湖泊密集度最大的淡水湖群区，也是重要的农业生产基地。本文从历史的角度分析了江汉平原湖区的开发及其环境２。江汉湖区全面开发始于南宋，至明清进入第一高潮，从那时起，人类驿湖区环境的影响越来越大，近年来尤为突出，主要表现为：（）砍伐森林，致使水土流失加重，河湖中的泥沙含量增加；（２）围湖垦殖，导致湖泊萎缩，降低了其对洪水的调蓄能力，生态环境不断恶化：（３）修筑提     

Redressing cultural erosion and ecological decline in a far North Queensland aboriginal community (Australia): the Aurukun ethnobiology database project

Traditional environmental knowledge (usually imparted orally) is being lost from many regions of the world, requiring novel forms of transmission if this situation is to be redressed. Loss of this knowledge may be a significant contributory factor towards ecological decline. Undoubtedly, disruption to ecosystems and societies that depend on these has impacted on traditional land management practices, with negative ramifications for biodiversity. From an environmental perspective, scientists in northern Australia need to understand traditional Aboriginal methods of ‘caring for country’, such as burning regimes, so that these can be incorporated into strategies today for maintaining Australia’s rich biodiversity. However, information exchange should be two-way: as well as learning from local people, science can in turn benefit people who may have little experience of, for example, invasive species. The challenge is how can the complexity of biological knowledge from within different ontologies be represented and integrated in a way that it can be of use to scientists and local people, in order to ensure a sustainable future? The main aim of this study was to record existing local knowledge of biodiversity for the community of Aurukun (far north Queensland), integrating this knowledge with scientific data, while giving parity to both knowledge systems and protecting intellectual property rights. A cross-cultural collaboration between community members and ethnobiologists resulted in development of the Aurukun Ethnobiology Database. An interdisciplinary approach was taken to effectively model autochthonous biological knowledge and scientific data to create a database with a number of practical applications.     

Environment,development and sustainability of local practices in the sacred groves and shrines in Bongo District: a bio-cultural study for environmental management in Ghana

The eminent crisis threatening biological and resource diversity is a global adversity. Global resource diversities are constantly disappearing and deteriorating at quite an alarming proportion, provoking renewed thinking regarding the effectiveness of existing environmental management approaches and practices. For the past four decades, several epochs of environmental management policies and practices disregarded the cultural imperative for safeguarding efficient environmental management outcomes, particularly at the community level. Even in the rouse of this reality, issues of spirituality and how it binds local community people to their natural environment appear to be given only a window dressing attention through the recognition of sacred natural sites. Eight sacred groves and shrines in the Bongo District were investigated based on an endogenous development framework. The data were collected using focus group discussions with stakeholders at the local and district levels and individual interviews with key local natural resource managers from four selected communities. The study revealed that the way indigenous people construct the worldviews and interactions with nature using ancestors and other spirit mediums can safeguard the environment against long periods of human interference and destruction. It also demonstrates that in certain places traditional institutions are becoming malleable and open to the use of external knowledge and resources in order to sustain places of sacred significance. It concludes that cultural imperative and the issues of spirituality are critical for the sustainable management of environmental resources. The study recommends revisiting local practice and cultural values that promote good environmental management practices within the local communities.     

Sustainable management of transboundary river basins: a line of reasoning

This paper identifies a line of reasoning based on a number of concepts and tools to facilitate river basin management, which have been applied in a case study. For long-term sustainable river basin management, a balance is needed between the human use of the river and its basin, the ecological functioning of the river and receiving waters, and the river's capacity to supply goods and services. To find such a balance a framework is needed that illustrates and clarifies possible trade-offs between economic use and environmental supply by integrating scientific information on cause–effect chains on a catchment scale. A number of concepts and tools are proposed as a basis for this framework. The tools are: (1) indicators that describe the complex interactions and processes in rivers; (2) a suite of linked models that predict the economic, environmental and ecological effect of management measures; (3) an evaluation framework to rank different management alternatives on the basis of three objectives: economic efficiency, spatial equity in costs and benefits and environmental quality of the river and receiving lakes. The concept of environmental quality defines the potential of the river environment (i.e. natural capital) to contribute to human welfare. The concept of environmental functions is used to identify societal interest in natural capital. The concept and tools have been applied in a case study involving the evaluation of four management strategies on nutrient abatement in the Rhine basin. The result of the case study is that economic efficiency is in conflict with spatial equity and environmental quality. Spatial equity is in agreement with environmental quality. Electronic Publication     

Blogging for Sustainability: The Intermediary Role of Personal Green Blogs in Promoting Sustainability

The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.