情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

A multi-path routing-inventory problem for a closed-loop supply chain considering the heterogeneous fleet of vehicles

In this paper, the inventory-routing problem is studied for a closed-loop supply chain. This closed-loop supply chain considers suppliers, manufacturers, whole-sellers, and disposal centers. To formulate this problem, a mixed integer linear programming model is proposed. This mathematical model minimizes the total costs of the supply chain, including the fixed and variable costs of vehicles, and holding inventory costs of final products and scraps. The proposed model considers the road roughness degree, multi-path setting and the heterogeneous fleet of vehicles, which increases its flexibility and the quality of solutions. Then, two symmetry-breaking constraints are proposed to reduce the complexity of the mathematical model. In order to evaluate the integrity of the proposed model, 20 instances of different sizes are randomly generated and solved. Finally, a comprehensive sensitivity analysis is conducted with respect to five key features of the problem, such as the impact of the symmetry-breaking constraints on the CPU time, multi-path setting, fixed cost of vehicles, heterogeneous fleet of vehicles, and lost sales. The results indicate that the consideration of multi-path setting and the heterogeneous fleet of vehicles improves the quality of solutions significantly.     

The Response of Hydrophytes to Environmental Pollution with Heavy Metals

The effects of Cu²⁺, Cd²⁺, and Ni²⁺ at low and high concentrations (0.025 and 0.25 mg/ml) on the accumulation capacity, the state of the pigment complex, and photosynthesis rate have been studied in model experiments with three floating hydrophytes (Hydrocharis morsus-ranae L., Lemna gibba L., and Potamogeton natans L.) and four submerged hydrophytes (Elodea canadensis Michx., Lemna trisulka L., Ceratophyllum demersum L., and Potamogeton lucens L.). Copper and cadmium are especially toxic at the concentrations studied. The effect of Cu²⁺ was the strongest in hydatophytes, and the effect of Cd²⁺, in pleustophytes. It is hypothesized that the differences between hydrophytes with respect to accumulation of metals and decrease in photosynthesis rate may cause predominant elimination of submerged species. Therefore, changes in the species structure of hydrophyte communities may be expected in waters polluted with metals.     

Experience in quantitative analysis of floristic structure and diversity in Samarskaya Luka

Quantitative methods have been applied to the study of floristic structure and diversity in Samarskaya Luka. The results show that Samarskaya Luka is a floristically heterogeneous area in which six elementary floras can be distinguished. This area has been assessed as a floristically autonomous formation, and its floristic representativeness was estimated.     

人口老龄化背景下的经济对策与产业选择

面对人口老龄化对经济发展的影响．应以养老和健康保障为先导．逐步加大对社会保障基金的投入．充实基本养老保险和医疗保险基金．建立和完善与生产力发展水平相适应的社会保障制度．继续推进社会保障社会化和产业结构调整的力度．建议政府应大力发展老龄产业。政府必须从实际出发．坚持科学发展观．逐步建立和完善老年社会养老制度和福利制度．根据老年消费市场状况．规范、引导投资．调整、优化产业结构用产业化、市场化、社会化的新运行机制．推进安老、养老产业的发展．根据老年人的不同需求，有计划的发展老龄产业、开发老年用品．增设老年服务项目．满足老年人在物质和文化方面的发展需要．以促使人口老龄化与经济的协调发展。     

Coat color polymorphism in populations of the northern mole vole in the Ural Region

Collections made in the course of long-term field studies on ecology of the northern mole vole Ellobius talpinus Pall. in the Ural Region and neighboring areas (more than 2000 individuals from 24 points of the species range) were used to analyze geographic variation in its coat color (color morphs). On the basis of long-term observations (1985–1999) on marked animals from a polymorphic population (Kurtamyshskii raion, Kurgan oblast), the life spans of males and females and the dependence of life span on population density and structure were estimated in animals of different color morphs. Each color morph of E. talpinus was shown to have specific features of the seasonal dynamics of age structure and migrations.     

Distribution of Zooplankton along the Longitudinal Profile of Two Disturbed Small Rivers of the Upper Volga Basin

The abundance and trophic structure of zooplankton along the longitudinal profile of two typical rivers in the Yaroslavl sector of the Volga region are determined by anthropogenic and zoogenic factors. The distribution of zooplankton under the influence of these factors is described by the concept of patch dynamics. The abundance of zooplankton reaches the highest values in the ameliorated upper reaches of rivers and in beaver ponds.     

Ecological and genetic characteristics of the distribution of <Emphasis Type="Italic">Bradybaena fruticum</Emphasis> Mull. (mollusca,gastropoda, pulmonata) in a forest-steppe landscape

The distribution pattern of the gastropod Bradybaena fruticum has been studied in a forest-steppe landscape. Analysis of the frequencies of polymorphic biochemical and conchological characters has yielded preliminary results on the characteristics of the species population structure whose formation was determined by a set of natural and anthropogenic factors.Translated from Ekologiya, No. 1, 2005, pp. 39–47.Original Russian Text Copyright © 2005 by Snegin.     

The State of the Mammal Community of Boreal Forest Ecosystems in the Vicinity of a Nickel-Smelting Plant

The effect of industrial air pollution on natural small mammal populations has been studied in the northern taiga subzone of the boreal forest zone. The results of long-term monitoring have been used to demonstrate the possibility of predicting changes in the main population and community characteristics of the animal species studied as dependent on the degree of anthropogenic impact.     

经济发达地区土地利用结构变化预测 --以江苏省江阴市为例

结构决定功能，把握土地利用结构变化的趋势，调整社会经济发展的策略。优化土地利用结构是土地可持续利用的关键。以经济发达地区江苏省江阴市为例，运用马尔柯夫链的理论与方法，构建土地利用结构转移的概率矩阵，预测江阴市2005年和2010年的土地利用结构，并分析其变化特征，以此来研究经济发达地区近期内可能的土地利用结构变化规律。模拟结果表明，经济发达地区土地利用结构变化存在着非农化趋势加快．农地数量减少加速的现象，如果为保证耕地的数量平衡，则可能导致农地内部结构极其不合理。根据研究结果，提出适当释放农地，促进经济发展；运用经济杆杠，提高非农用地利用效率；重视耕地质量，改善生态环境的政策建议。