情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

黄河流域水资源价值的计算与分析

利用经济杠杆的调节作用促使水资源的高效利用，是缓和水资源供需矛盾的有效措施之一。本文以水资源价值理论为基础，从黄河全流域水资源优化配置角度出发，以利用水资源获得最大经济效益为目标，测算了黄河水资源的理论价值，为制定黄河水资源费的征收标准提供科学的理论依据。     

母岩的风化剥蚀速率与土壤允许流失量的关系 --以长江三峡坝区风化花岗岩土壤为例

土壤允许流失量的确定是一个非常复杂而又必须解决的问题，它关系到水土保持措施的布设和土壤的可持续利用。然而，发育在不同母质上的土壤，其土壤的最大允许流失量差异很大，确定这一值的依据也各不相同。在岩成土壤地区，母岩风化剥蚀速率的大小直接影响土壤的发育。是确定土壤允许流失量、分析人类加速水土流失的重要依据之一。选长江三峡黄陵背斜段风化花岗岩土壤为研究对象，根据剥蚀沉积相关原理，通过恢复古地理环境及时代，计算出新生代以来本区花岗岩的平均风化剥蚀速率为16．97mm／ka．最大剥蚀速率为49．56。又根据区内太平溪流域的泥沙资料，算出了当地现代的剥蚀速率，多年平均为297．7mm／ka，最小值为31．5mm／ka，而水利部颁布的当地土壤允许流失量为200t／km^2,a，折合为76．9mm／ka，二者相差近1．5—4．5倍。基于此。提出了确定土壤允许流失量必须参考母岩风化剥蚀速率的新观点。     

Industrial Cluster Upgradation of Regenerated Resources in Miluo City

With China's rapid economic growth, ecological construction and environmental protection become increasingly important. The regenerated resources industry is an effective way to solve problems, such as resources depletion, energy shortage, and pollution, and it also has strategic importance for the construction of a resource-conserving and environment-friendly society. The regenerated resources industry has been established in Miluo for long time, which includes a recycling system, a processing and utilization system, and a refuse decontamination system. An industrial cluster is in its early stage of development. In order to solve current problems, such as short industrial chain, low processing rate, and low added value, the industrial cluster should be dynamically upgraded by means of technology innovation, chain nucleus creation, and chain extension. We think the industrial cluster of regenerated resources will become a local brand for Miluo, from which other regions or cities will gain valuable experiences and inspirations.     

The concept of intrinsic value and transgenic animals

The creation of transgenic animals by means of modern techniques of genetic manipulation is evaluated in the light of different interpretations of the concept of intrinsic value. The zoocentric interpretation, emphasizing the suffering of individual, sentient animals, is described as an extension of the anthropocentric interpretation. In a biocentric or ecocentric approach the concept of intrinsic value first of all denotes independence of humans and a non-instrumental relation to animals. In the zoocentric approach of Bernard Rollin, genetic engineering is seen as a morally neutral tool, as long as the animal does not suffer as a result of it. Robert Colwell who defends an ecocentric ethic, makes a sharp distinction between wild animals and domesticated animals. Genetic manipulation of wild species is a serious moral issue, in contrast to genetic manipulation of domesticated species which is no problem at all for Colwell. Both authors do not take the species-specific nature (or telos) of domesticated animals seriously. When domestication is seen as a process between the two poles of the wild animal and the human construct (which can be patented), the technique of genetic manipulation can only be seen as a further encroachment upon the intrinsic value of animals. At the level of molecular biology, the concept of an animal's telos loses its meaning.     

特殊区域地表水环境背景值表征技术方法研究与应用

选取黑龙江省源头水保护区作为研究对象,根据DEM数据对保护区内随机布设的水质监测点控制单元进行划分并提取单元内的相关指标建立监测点背景特性量化模型,基于量化结果提出地表水环境背景值监测方案,建立背景值数据库.选取研究区自然属性指标与空间属性指标,以空间叠置技术与聚类分析方法对研究区地表水进行背景值分区,最终将黑龙江省分为六大地表水水质背景值地理分区,并计算了各分区地表水环境背景值表征范围.表征范围显示：依据现行标准进行水质评价,保护区内水质背景值已超出Ⅱ类水质标准限值.因此,基于水质背景值研究成果提出了考虑背景值影响下的水环境质量评价方法,并将方法应用于研究区,结果表明方法切实可行且优于单因子评价法.研究成果可为区域制定背景值影响下的水环境评价方法提供科学的数据支撑与理论依据.     

永定河上游流域水生态系统服务价值评估

张家口市是首都的水源涵养区和生态功能支撑区,流经该区域的永定河上游流域发挥着保育水资源的重要作用。为全面认识永定河上游流域水资源生态价值,对流域水生态各项服务功能开展定量评价。以2017年为基准年,综合采用InVEST模型与市场价值法系统评估研究区的水源供给量,以空间和货币的手段直观地表达该地区的水源供给情况;对于空间数据较难获取的地区,采用当量因子法评估水土保持与生物多样性价值;采用分摊法计算水生态旅游价值。结果表明：其总价值量为55.14亿元,约占张家口市各区县平均GDP（81.87亿元）的67.35%。其中,水源供给价值、水力发电价值、水产品生产价值、休闲娱乐价值等直接使用价值为28.64亿元,土壤保持、河流输沙、生物多样性等间接使用价值为26.50亿元,水源供给、休闲娱乐和水土保持功能对研究区域水生态系统价值提升和发展具有重要作用。研究区单位面积的生态价值和经济效益分别为0.35亿元和0.23亿元,生态价值远高于经济效益。本文因地制宜的综合评价方法提升了价值评估的科学性和可靠性,对于基础数据较为缺乏的地区,有一定的参考意义。     

油气田在役管道高后果区识别与完整性评价方法

根据油气管道建设与管理的相关标准与规范或导则,针对目前油气田在役管道,明确了其高后果区识别的划分及其在不同标准中的差异以及识别的原则和时间间隔,分别介绍了在管道的相关数据采集的基础上开展地质灾害和第三方破坏造成的管道风险评价方法,管道内外腐蚀的直接评价以及包括剩余强度、剩余寿命和材料在内的管道适用性评价方法,同时给出了这些评价工作所涉及到的相关内容项,对油田管道的完整性管理具有重要的指导作用和应用价值。     

An integrated assessment model for cross-country pipelines

The cross-country petroleum pipelines are environmentally sensitive because they traverse through varied terrain covering crop fields, forests, rivers, populated areas, desert, hills and offshore. Any malfunction of these pipelines may cause devastating effect on the environment. Hence, the pipeline operators plan and design pipelines projects with sufficient consideration of environment and social aspects along with the technological alternatives. Traditionally, in project appraisal, optimum technical alternative is selected using financial analysis. Impact assessments (IA) are then carried out to justify the selection and subsequent statutory approval. However, the IAs often suggest alternative sites and/or alternate technology and implementation methodology, resulting in revision of entire technical and financial analysis. This study addresses the above issues by developing an integrated framework for project feasibility analysis with the application of analytic hierarchy process (AHP), a multiple attribute decision-making technique. The model considers technical analysis (TA), socioeconomic IA (SEIA) and environmental IA (EIA) in an integrated framework to select the best project from a few alternative feasible projects. Subsequent financial analysis then justifies the selection. The entire methodology has been explained here through a case application on cross-country petroleum pipeline project in India.