Between Active Seekers and Non-Users: Segments of Science-related Media Usage in Switzerland and Germany

ABSTRACT

Citizens’ attitudes toward science are related to their use of science-related information from various sources. Evidence is scarce regarding citizens’ individual media repertoires for staying informed about science as segmentation studies so far have primarily focused on scientific attitudes. In this paper, we explore audience segments regarding their science-related information behavior and whether such segments are comparable or vary between two countries with similar information environments. Based on two surveys in Switzerland and Germany, we identify national audience segments that differ in their science-related information repertoires, and analyze their sociodemographic characteristics and science-related attitudes. In both countries, we find very comparable information user segments ranging from those who inform themselves frequently about science (“Active Seekers”/“Science Consumers”) to those who hardly get in contact with any information about science and research (“Non-Users”). Those segments which get in contact with information about science frequently show generally more positive attitudes.     

施工组织正式网络结构特征对组织安全行为的影响关系研究

为提升建筑施工安全管理水平，探讨施工组织正式网络的结构特征对组织安全行为的影响关系。基于社会网络分析方法，引入安全沟通作为中介变量，建立施工组织正式网络结构特征、安全沟通和组织安全行为的假设模型。基于91个施工组织正式网络结构特征分析，使用多层回归分析方法检验假设模型。结果表明:网络密度、出度中心势和聚类系数均显著正向影响组织安全行为；中间中心势和平均路径长度均显著负向影响组织安全行为；入度中心势对组织安全行为影响不显著；安全沟通分别在出度中心势和中间中心势与组织安全行为的关系中起完全中介作用；安全沟通分别在密度、平均路径长度和聚类系数与组织安全行为的关系中起部分中介作用；安全沟通在入度中心势与组织安全行为的关系中未起到中介作用。     

Psychological Reactance From Reading Basic Facts on Climate Change: The Role of Prior Views and Political Identification

Scholars continue to search for solutions to shift climate change skeptics’ views on climate science and policy. However, research has shown that certain audiences are resistant to change regarding environmental issues. To explore this issue further, we examine the presence of reactance among different audiences in response to simple, yet prominently used, climate change messages. Our results show that emphasizing the scientific consensus of climate change produces reactance, but only among people who question the existence of climate change. Moreover, adding political identification to the model as an additional moderating variable shows the increases in reactance occur among Republicans who question the existence of climate change. Finally, our results show that reactance to climate change messaging may lead to backfiring effects on important outcomes tied to climate change such as risk perceptions, climate change beliefs, and support for mitigation policies.     

移动通信技术发展对安全生产影响研究*

为了深入揭示安全生产水平同移动通信技术发展的内在联系，提出安全生产信息技术能力的概念及其监控管理连接、救援响应监测、定位导航追踪3方面子能力的定义，进而通过构建3方面子能力同移动通信主要性能指标之间的关系模型（SPITCMC），并对其进行深入分析和研究。研究结果表明:SPITCMC模型可以准确诠释过去移动通信技术发展对安全生产水平产生的影响，同时可用于预判未来移动通信技术发展对安全生产可能产生的影响程度，从而为后续相关工作的开展提供参考和借鉴。     

Protective Progressives to Distrustful Traditionalists: A Post Hoc Segmentation Method for Science Communication

ABSTRACT

This study demonstrates a post-hoc segmentation that is effective in creating distinct and robust segments of interest for researchers and practitioners in science communication. We use agglomerative hierarchical clustering to classify survey respondents based on answers to a short, five-item battery of questions drawn from variables that are frequently used in science communication. Resulting segments demonstrate strong differences in regards to demographics, issue-specific science knowledge, attention to media, sentiment toward media, and social networking site use. We assess the utility of the segments through a series of regression analyses in order to determine differences among segments with regards to intent to seek information about three science issues: fracking, nanotechnology, and synthetic biology.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

The Dynamics of Justification in Policy Reform: Insights from Water Policy Debates in Ireland

Policy reform can be complex and fraught with contending arguments. Although much research has been conducted into the politics of coalition formation, less attention has been devoted to legitimating logics in policy reform. Drawing on the work of Boltanski and Thévenot, this exploratory study addresses this deficit by examining the influence of justifications deployed in policy debates. The paper analyses the role of shifting reasoning in contentious debates concerning attempts to reform water policy, including the introduction of domestic water charges in Ireland. Employing data from parliamentary deliberations, the paper traces the changing forms of justification used by those favouring and opposing the reforms. This examination suggests the importance of aligning an argument’s content with the shifting context into which it is introduced. The paper highlights the benefits of an investigative approach concerning policy justification for understanding policy reform dynamics at the intersection of politics and environmental communication.     

移动通信基站电磁环境监测浅析

根据国家现有监测技术规范,结合移动通信基站建设和监测工作实践的实际,阐述监测工作的要点及监测设备要求。     

我国灾害信息传播的研究现状与展望

近年来灾害事件频发,有关灾害信息传播的研究成为传播学的一个热点研究方向,目前我国灾害信息传播的研究角度众多,取得了较为丰硕的成果,但大多还只停留在个案研究层面,系统研究有待加强。本文在分析现状的基础上,提出了整合传播是我国灾害信息传播研究的新方向,并可分出传播渠道整合、传播内容整合和传媒自身整合等众多研究分支。     

移动通信基站电磁辐射环境保护与评价浅析

通过对移动通信基站天线的电磁辐射分析和探讨,归纳了移动通信基站建设在施工期、营运期环境保护工作的重点与措施,对电磁环境影响评价制度与方法进行了系统的描述,并指出了今后的工作方向。