Green customer-based brand equity and green purchase consumption behaviour: the moderating role of religious commitment

The purpose of this study is to investigate the customer-based brand equity (CBBE) of green brands and their impact on green purchase consumption with the moderating effect of religious commitment. Data were gathered from 315 consumers in three large cities in Pakistan and further analysed by partial least square. The results of this study revealed that there is a significant positive nexus between CBBE and green purchase consumption. Additionally, results showed the evidence of religious commitment moderating the relationship between CBBE and green purchase consumption. The findings are helpful to the greening companies, suggesting that they should focus on every component of brand performance in order to achieve the higher ranked performance that ultimately initiates green purchase and repurchase consumption. This research addresses the attitude behaviour gap in green purchase consumption by incorporating the contingent impact of religious commitment.

     

Residential solid waste generation and classification study of ten headquarter cities of Azad Jammu & Kashmir,Pakistan

Journal of Material Cycles and Waste Management - Effective municipal solid waste collection and disposal system is not possible without reliable solid waste generation and classification data...     

Perception of household in regards to water pollution: an empirical evidence from Pakistan

Environmental Science and Pollution Research - Water pollution is one of the main threats to public health in Pakistan. The watchdogs for drinking water quality are toothless, hence...     

Former DDT factory in Pakistan revisited for remediation: severe DDT concentrations in soils and plants from within the area

A factory in Amman Garh near Nowshera, Khyber Pakhtunkhwa, Pakistan, produced dichlorodiphenyltrichloroethane (DDT) from 1963–1994. Consequently, earlier papers reported a soil contamination in the per mille range inside the former factory wall (88 m?×?106 m) and up to 10 mg/kg of DDT in the surroundings in 2005–2007. The site within the factory wall was remonitored systematically in 2011 to complement the earlier data as a prerequisite for remediation, to put them in exposure context in a population developing area, and to suggest and evaluate the optimal remediation technique for the site. The contamination was drastically higher than the earlier published data, and the sum of DDT and its metabolites (ΣDDT) was up to 65 % in the soil. Grasses, shrubs, and trees growing in this severely contaminated site had 50–450 mg/kg_dw of ΣDDT. Thus, people living nearby and husbandry as well as wild animals are heavily exposed to DDT. The semiarid climate favors wind drift and deposition of the pollutant. Additionally, DDT from products of herbivore animals feeding on the contaminated plants will enter the food web. To overcome the exposure and distribution of the DDT, the site within the factory wall was capped with 1.5 m of soil. This remediation technique represents the easiest and least expensive solution. Nevertheless, DDT can still evaporate or leach, and groundwater can rise in this flood-prone area and thereby become contaminated, especially because a binding layer is missing.