Effective advocacy: the psychological mechanisms of environmental issue framing

ABSTRACT

While environmental issues are among the most serious threats to human security, they tend to rank toward the bottom of Americans’ priorities for political action. To redress this, environmental organizations strategically frame their mobilization communications in an attempt to garner the public’s support. Advocacy research groups encourage the use of motivational, economic and personal frames because of their ability to mobilize support through distinct psychological processes: efficacy, psychological proximity and emotion. An experimental study is conducted that tests the extent to which these mechanisms mediate environmental frames’ effects on support for an environmental campaign. Results of this study lead to the conclusion that motivational frames are unable to elicit efficacy in the target audience, thus proving ineffectual at influencing attitudes or behaviors. Economic and personal frames are more successful, aligning the audience’s attitudes with the message and operating through psychological proximity, sadness and anger to induce behavioral support for the environmental campaign.     

The fouling of fish farm cage nets as bioindicator of aquaculture pollution in the Adriatic Sea (Croatia)

A fouling assemblage (including density, species richness and diversity, and biomass) growing on netting of fish farm cages was investigated in Stracinska Bay??Location 1 and Peles Bay??Location 2 (Croatia) in order to test the efficiency of fouling as a bioindicator of organic pollution. A total number of 40 algal taxa in Location 1 and total number of 22 algal taxa in Location 2 were identified, with a dominance of opportunistic species (ESG II). We found domination of algal species over animal species and absolute dominance of Rhodophyta which are typical fouler in the Adriatic Sea. Low diversity and species richness with increase in value of the R/P index (occasionally higher than 6) were recorded in Location 2, indicating a certain impact of nutrient enrichment from fish culture facilities on a fouling community structure.     

Potential genotoxic effects of melted snow from an urban area revealed by the Allium cepa test

The presence of well-known atmospheric pollutants is regularly screened for in large towns but knowledge about the effects of mixtures of different pollutants and especially their genotoxic potential is largely missing. Since falling snow collects pollutants from the air, melted snow samples could be suitable for evaluating potential genotoxicity. For this purpose the Allium cepa anaphase–telophase test was used to analyse melted snow samples from Belgrade, the capital city of Serbia. Samples of snow were taken at two sites, characterized by differences in pollution intensity, in three successive years. At the more polluted site the analyses showed a very high degree of both toxicity and genotoxicity in the first year of the study corresponding to the effects of the known mutagen used as the positive control. At the other site the situation was much better but not without warning signals. The results showed that standard analyses for the presence of certain contaminants in the air do not give an accurate picture of the possible consequences of urban air pollution because the genotoxic potential remains hidden. The A. cepa test has been demonstrated to be very convenient for evaluation of air pollution through analyses of melted snow samples.