情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

Ecological and Economic Services Provided by Birds on Jamaican Blue Mountain Coffee Farms

Abstract: Coffee farms can support significant biodiversity, yet intensification of farming practices is degrading agricultural habitats and compromising ecosystem services such as biological pest control. The coffee berry borer (Hypothenemus hampei) is the world's primary coffee pest. Researchers have demonstrated that birds reduce insect abundance on coffee farms but have not documented avian control of the berry borer or quantified avian benefits to crop yield or farm income. We conducted a bird‐exclosure experiment on coffee farms in the Blue Mountains, Jamaica, to measure avian pest control of berry borers, identify potential predator species, associate predator abundance and borer reductions with vegetation complexity, and quantify resulting increases in coffee yield. Coffee plants excluded from foraging birds had significantly higher borer infestation, more borer broods, and greater berry damage than control plants. We identified 17 potential predator species (73% were wintering Neotropical migrants), and 3 primary species composed 67% of migrant detections. Average relative bird abundance and diversity and relative resident predator abundance increased with greater shade‐tree cover. Although migrant predators overall did not respond to vegetation complexity variables, the 3 primary species increased with proximity to noncoffee habitat patches. Lower infestation on control plants was correlated with higher total bird abundance, but not with predator abundance or vegetation complexity. Infestation of fruit was 1–14% lower on control plants, resulting in a greater quantity of saleable fruits that had a market value of US$44–$105/ha in 2005/2006. Landscape heterogeneity in this region may allow mobile predators to provide pest control broadly, despite localized farming intensities. These results provide the first evidence that birds control coffee berry borers and thus increase coffee yield and farm income, a potentially important conservation incentive for producers.     

生态系统服务功能及其价值核算

生态系统服务功能是指生态系统服务与生态系统功能的综合，指生态系统与生态过程所形成及所维持的人类赖以生存的自然环境条件与效用，生态系统服务功能对于人类生存发展具有重要的价值，应该在社会经济体系中得以体现，本文探讨了生态系统服务功能的类型，价值核算方法与理论及其应用研究在完善国民经济核算体系、促进可持续发展等方面的重要意义，并对今后发展进行了展望。     

黄河流域水资源价值的计算与分析

利用经济杠杆的调节作用促使水资源的高效利用，是缓和水资源供需矛盾的有效措施之一。本文以水资源价值理论为基础，从黄河全流域水资源优化配置角度出发，以利用水资源获得最大经济效益为目标，测算了黄河水资源的理论价值，为制定黄河水资源费的征收标准提供科学的理论依据。     

母岩的风化剥蚀速率与土壤允许流失量的关系 --以长江三峡坝区风化花岗岩土壤为例

土壤允许流失量的确定是一个非常复杂而又必须解决的问题，它关系到水土保持措施的布设和土壤的可持续利用。然而，发育在不同母质上的土壤，其土壤的最大允许流失量差异很大，确定这一值的依据也各不相同。在岩成土壤地区，母岩风化剥蚀速率的大小直接影响土壤的发育。是确定土壤允许流失量、分析人类加速水土流失的重要依据之一。选长江三峡黄陵背斜段风化花岗岩土壤为研究对象，根据剥蚀沉积相关原理，通过恢复古地理环境及时代，计算出新生代以来本区花岗岩的平均风化剥蚀速率为16．97mm／ka．最大剥蚀速率为49．56。又根据区内太平溪流域的泥沙资料，算出了当地现代的剥蚀速率，多年平均为297．7mm／ka，最小值为31．5mm／ka，而水利部颁布的当地土壤允许流失量为200t／km^2,a，折合为76．9mm／ka，二者相差近1．5—4．5倍。基于此。提出了确定土壤允许流失量必须参考母岩风化剥蚀速率的新观点。     

Industrial Cluster Upgradation of Regenerated Resources in Miluo City

With China's rapid economic growth, ecological construction and environmental protection become increasingly important. The regenerated resources industry is an effective way to solve problems, such as resources depletion, energy shortage, and pollution, and it also has strategic importance for the construction of a resource-conserving and environment-friendly society. The regenerated resources industry has been established in Miluo for long time, which includes a recycling system, a processing and utilization system, and a refuse decontamination system. An industrial cluster is in its early stage of development. In order to solve current problems, such as short industrial chain, low processing rate, and low added value, the industrial cluster should be dynamically upgraded by means of technology innovation, chain nucleus creation, and chain extension. We think the industrial cluster of regenerated resources will become a local brand for Miluo, from which other regions or cities will gain valuable experiences and inspirations.     

The concept of intrinsic value and transgenic animals

The creation of transgenic animals by means of modern techniques of genetic manipulation is evaluated in the light of different interpretations of the concept of intrinsic value. The zoocentric interpretation, emphasizing the suffering of individual, sentient animals, is described as an extension of the anthropocentric interpretation. In a biocentric or ecocentric approach the concept of intrinsic value first of all denotes independence of humans and a non-instrumental relation to animals. In the zoocentric approach of Bernard Rollin, genetic engineering is seen as a morally neutral tool, as long as the animal does not suffer as a result of it. Robert Colwell who defends an ecocentric ethic, makes a sharp distinction between wild animals and domesticated animals. Genetic manipulation of wild species is a serious moral issue, in contrast to genetic manipulation of domesticated species which is no problem at all for Colwell. Both authors do not take the species-specific nature (or telos) of domesticated animals seriously. When domestication is seen as a process between the two poles of the wild animal and the human construct (which can be patented), the technique of genetic manipulation can only be seen as a further encroachment upon the intrinsic value of animals. At the level of molecular biology, the concept of an animal's telos loses its meaning.     

特殊区域地表水环境背景值表征技术方法研究与应用

选取黑龙江省源头水保护区作为研究对象,根据DEM数据对保护区内随机布设的水质监测点控制单元进行划分并提取单元内的相关指标建立监测点背景特性量化模型,基于量化结果提出地表水环境背景值监测方案,建立背景值数据库.选取研究区自然属性指标与空间属性指标,以空间叠置技术与聚类分析方法对研究区地表水进行背景值分区,最终将黑龙江省分为六大地表水水质背景值地理分区,并计算了各分区地表水环境背景值表征范围.表征范围显示：依据现行标准进行水质评价,保护区内水质背景值已超出Ⅱ类水质标准限值.因此,基于水质背景值研究成果提出了考虑背景值影响下的水环境质量评价方法,并将方法应用于研究区,结果表明方法切实可行且优于单因子评价法.研究成果可为区域制定背景值影响下的水环境评价方法提供科学的数据支撑与理论依据.     

长江流域2000—2015年生态系统质量及服务变化特征

分析生态系统质量与服务现状及变化特征,有助于准确了解流域生态系统状况与趋势,为流域生态保护与修复的高效管理提供参考依据.采用相对生物量密度与相对植被覆盖度指数以及生态系统服务（土壤保持、防风固沙、洪水调蓄、粮食生产）评估模型,评估2000—2015年长江流域生态系统质量及服务变化特征.结果表明:①2000—2015年,长江流域森林、灌丛以及草地生态系统质量提升显著,56.56%的森林、45.65%的灌丛以及19.26%的草地生态系统质量得到不同程度的提高.②研究期间,长江流域粮食生产、洪水调蓄、土壤保持、防风固沙均呈显著上升趋势,其中粮食生产能力增加13.7%,洪水调蓄功能提升10.1%,土壤保持服务提高19.5%,防风固沙总量增加30.0%.③长江流域生态系统质量不高,处于低与差质量等级的生态系统面积比例在25%~35%之间;受不同类型的自然和人类活动影响,长江流域生态系统质量与服务均存在局部退化现象.研究显示,在生态质量与服务评估的基础上,分区域、分类型实施不同的生态系统保护与恢复途径,是今后长江流域加强生态系统管理的重要途径.