情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

Prenatal diagnosis of congenital gastric outlet obstruction

A case of gastric outlet obstruction diagnosed prenatally at 22 weeks' gestation is described. The differential diagnosis and the clinical management of this rare condition are discussed, and an updated literature review is presented.     

Attitudes to prenatal screening,diagnosis and research among pregnant women who accept or decline an alpha-fetoprotein test

The aim of the study was to describe the opinion of pregnant women who had accepted or declined an alpha-fetoprotein (AFP) test, not only on AFP screening in general, but also on whether every pregnant woman should be offered amniocentesis (AC)/chorionic villus sampling (CVS) and an ultrasound scan for fetal malformations. An additional aim was to describe pregnant women's attitudes concerning continued research in the prenatal field. The study was performed as a questionnaire study in two regions over a 1-year period from 1 October 1988 to 30 September 1989. Results are based on answers from 3331 women who had taken an AFP test and 336 women who had declined the offer of a test. A total of 79 per cent of the women thought that an AFP test, 70 per cent that an ultrasound scan for fetal malformations, and 26 per cent that AC or CVS should be offered to all pregnant women. Fifty-nine per cent of the women were positive towards continued research in the prenatal field. Women who had had an AFP test were generally much more positive towards screening and research than women who had declined, who were generally against. Women who had left school without a high school degree were on average more positive towards the screening issues than women who had this degree. In conclusion, the results obtained in this study strongly suggest that women's attitudes are very dependent on how the prenatal screening programme is already organized in their local area.     

A path analysis model for explaining unsafe behavior in workplaces: the effect of perceived work pressure

Background. Unsafe behavior is closely related to occupational accidents. Work pressure is one the main factors affecting employees’ behavior. The aim of the present study was to provide a path analysis model for explaining how work pressure affects safety behavior. Methods. Using a self-administered questionnaire, six variables supposed to affect safety employees’ behavior were measured. The path analysis model was constructed based on several hypotheses. The goodness of fit of the model was assessed using both absolute and comparative fit indices. Results. Work pressure was determined not to influence safety behavior directly. However, it negatively influenced other variables. Group attitude and personal attitude toward safety were the main factors mediating the effect of work pressure on safety behavior. Among the variables investigated in the present study, group attitude, personal attitude and work pressure had the strongest effects on safety behavior. Conclusion. Managers should consider that in order to improve employees’ safety behavior, work pressure should be reduced to a reasonable level, and concurrently a supportive environment, which ensures a positive group attitude toward safety, should be provided. Replication of the study is recommended.     

海岛居民环境友好行为及其影响因素研究--以长岛县为例

海岛是海洋生态系统的重要组成部分,保护海岛生态环境是推进海洋生态文明建设、保护海洋生态环境的重要方面。海岛居民是保护海岛生态环境的主体之一,研究海岛居民环境友好行为的影响因素,引导和鼓励海岛居民主动采取环境友好行为是改善海岛生态环境的有效途径。本研究在梳理国内外相关文献的基础上,对海岛居民环境友好行为的概念、类型及影响因素进行理论分析,建立包含生态管理行为、消费行为、说服行为、公民行为四个环境友好行为变量,环境态度、环境保护知识、环境经历、社会政策、行为约束五个影响因素变量在内的理论模型。结合海岛生态环境和海岛居民的特点,设计海岛居民版环境友好行为测量量表,并在长岛县进行问卷调查,运用描述性统计分析、结构方程模型分析探究海岛居民环境友好行为的影响因素及影响因素间的内在关系。研究发现:①海岛居民环境友好行为总体水平差异较大,难度较低的环境友好行为实施较好,而难度较高的实施较差;影响因素变量中,环境态度积极,环境经历丰富,环境保护知识掌握较好,相关社会政策较为不利,行为约束偏中性。②环境态度、环境经历、社会政策对海岛居民环境友好行为具有显著正向影响。③环境保护知识对环境态度具有显著正向影响,但对海岛居民环境友好行为无显著影响,存在“知易行难”现象。行为约束对海岛居民环境友好行为无显著影响。④环境经历不仅直接影响海岛居民环境友好行为,而且通过环境态度对海岛居民环境友好行为施加间接影响。基于研究结论,提出了改善海岛居民环境友好行为的对策建议。     

渤海排污口邻近海域异养细菌的组成与分布

对渤海4个重点监测排污口（北塘、大蒲河、弥河和虞河）邻近海域异养细菌的组成和分布进行了调查研究。结果表明，分离到的各排污口邻近海域的细菌隶属于变形菌门（Proteobacteria）、厚壁菌门（Firmicutes）、放线菌门（Acti-nobacteria）和拟杆菌门（Bacteroidetes）4个细菌类群，其中变形菌门的细菌最丰富。各排污口的优势菌有所不同，北塘、弥河2个采样点的优势菌分别为Bacillus sp．、Pseudoalteromonas sp．，大蒲河采样点的优势菌为Vibrio sp．和Oceanospirillum sp．，虞河采样点的优势菌为 Shewanella sp．和 Bacillus sp．。多维尺度分析表明，北塘和虞河采样点的细菌种群特征较相近，细菌种群分布特征可能与排污口的海洋环境有一定的相关性。     

Determinants of workers’ attitude toward low-carbon technology adoption: empirical evidence from Chinese firms

As the main contribution of China’s carbon emissions, low-carbon production in industrial firms becomes an inevitable choice, and industrial firm employees’ attitudes on low-carbon new technology directly influence the results of low-carbon production. Based on the Unified Theory of Acceptance and Use of Technology model, structural equation modeling was used to analyze the main factors influencing firm staff to accept low-carbon new technology. The study reveals that the employee’s social impact, performance expectation, effort expectations and convenient conditions, and employee characteristics are all main factors affecting their acceptance attitudes on low-carbon new technology. And social influence has the largest effect on employees’ acceptance attitudes toward low-carbon new technology. Accordingly, relevant policy recommendations are put forward for the future research direction.     

The varying effects of left–right ideology on support for the environment: Evidence from a Swedish survey experiment

Years of research show that left-leaning individuals are more supportive of environmental policies than right-leaning individuals. The explanation for the lower level of support among right-leaning individuals is their stronger preference for economic growth and lower acceptance of intervention in markets. However, recent cross-national studies have questioned whether the effect of ideology on environmental support is universal. A Swedish survey experiment shows that the effect of ideology varies greatly depending on how individuals think about the environment. Specifically, it demonstrates that if environmental support is contrasted with economic growth, then the effect of ideology is stronger as opposed to when environmental support is not juxtaposed with economic growth. Furthermore, among people who strongly perceive the environment as a left–right issue, there is a larger divide between left and right.     

应用地磁场的弹体飞行姿态测量方法研究

常规弹药的简易制导化是常规弹药改造的一个重要途径,是目前研究的热点之一,可以在低成本下大大提高常规弹药的精度,弹道修正弹是其中的一个重要发展方向,而弹体姿态实时测量是其中的一项关键技术。介绍了弹体姿态测量中基于地磁场的姿态测量方法,将其分为组合姿态测量和单矢量测量,并对测量方法做出了分析,阐述了应用地磁场的姿态测量的重要意义。     

基于心态指标的煤矿瓦斯爆炸区间数模糊评价

为了评估煤矿瓦斯爆炸的安全性,根据瓦斯爆炸的形成条件和事故致因理论,建立了评价体系。然后采用一种新的区间数模糊评价方法,建立数学模型。传统的区间数模糊评价方法是根据最大隶属度原则判断该对象的优劣,不能进行多个对象之间的评价。该方法综合考虑了最大隶属度和评语集,提出区间数的内积公式,进而得到每个对象的综合分数,通过比较其大小进行多个对象之间的评价。考虑到决策者不同心态时对决策方案的影响,引入心态指标,通过调节心态指标来比较综合分数,从而得出煤矿之间的安全性大小。最后,将该方法应用到3所煤矿,运用基于中点值的区间数排序方法对综合评判向量进行分析,所得结果与该方法的结果基本一致,从而验证该方法的正确性。