Fracking in the German Press: Securing Energy Supply on the Eve of The ‘Energiewende’ – A Quantitative Framing-Based Analysis

In many countries worldwide, unconventional hydraulic fracturing (also known as fracking) is considered a natural steppingstone toward the use of renewable energies against the backdrop of climate change. Although commercial drilling for shale gas has not yet begun in Germany, the public discourse appears to be creating more controversy than in other European countries. Based on the theoretical concept of “framing,” we conducted a quantitative empirical study from January 2013 to December 2014 analyzing the coverage of fracking in three highly influential newspapers and political magazines in Germany. The results of this study provide the first insights into the discussion of fracking in the German news media and allow comparisons to the debate in other European countries. We found that fracking is mainly discussed in the economic context of securing the future energy supply while the potential risks of the technique are mostly ignored. We discuss our findings and try to explain the unbalanced reporting.     

Interpreting Images of Fracking: How Visual Frames and Standing Attitudes Shape Perceptions of Environmental Risk and Economic Benefit

The news media’s increased reliance on visual communication to illustrate complex processes and promote learning stresses the importance of investigating how visual content impacts the understanding of scientific issues. In this paper, we investigate how members of the public interpret and make sense of differentially framed images of hydraulic fracturing (fracking) depicting environmental risk, economic benefit, or issue protest. For the analysis, a repeated measures online experiment was conducted with 250 participants to evaluate 40 photographs of fracking operations and consequences. Quantitative coding and thematic analysis of open-ended responses to the images reveal that standing attitudes, operationalized as support, opposition, or indecision about fracking, segments viewers into distinct groups and shapes interpretations of environmental risk and economic benefit. Issue opponents are more likely to indicate concern for the environment regardless of frame shown, whereas undecideds and supporters cite the impact on human health more frequently, largely in relation to job site safety. Supporters also see the least ambiguity, and most economic gains, in images about the controversial production practice.     

Fanning the Blame: Media Accountability,Climate and Crisis on the Australian “Fire Continent”

This paper raises questions of media coverage of “compounded crises” related to extreme weather disaster, in the context of urgent calls to address the implications of a changing climate. Through media analysis, it examines the ways debate over bushfire protection policy was framed and made culturally meaningful, thereby politically consequential, in the wake of the worst bushfires in modern Australian history, Black Saturday (2009). The fires, in which 173 people died, led to a Royal Commission and fierce debate over the use of prescribed burning to reduce bushfire hazard. Longitudinal analysis of local, state and national mainstream media coverage (2009–2016) reveals blame games that targeted environmentalists and the government, which near-silenced meaningful discussion of the complexity of fire science, impacts of climate change on weather conditions, and calls for adaptation. By exploring the media’s constitutive role in crisis response, the paper highlights the legacy and potency of ideological conflict that shapes the media-policy nexus in Australia.     

Selling “Fracking”: Energy in Depth and the Marcellus Shale

The development of horizontal hydraulic fracture drilling or “fracking” has allowed for the extraction of deep, unconventional shale gas deposits in various shale seams throughout the USA. One such shale seam, the Marcellus shale, extends through New York State, Pennsylvania, and West Virginia, where shale gas development has rapidly increased within the last decade. This has created a boom of economic activity surrounding the energy industry. However, this bounty comes with risks to environmental and public health and has led to divisive community polarization over the issue in the Marcellus shale region. In the face of potential environmental and social disruption, and a great deal of controversy surrounding “fracking” the oil and gas industry has had to undertake a myriad of public relations initiatives to legitimize their extraction efforts in the Marcellus shale region, and to frame the shale gas boom in a positive light to stakeholders. This article investigates one such public relations initiative, the Energy in Depth (EID) Northeast Marcellus Initiative. Through qualitative content analysis of EID's online web material, this article examines the ways in which the industry presents and frames natural gas development to the general public. Through appeals to patriotism, the use of environmental imagery, and a claimed commitment to scientific reason, the oil and gas industry uses EID to frame the shale gas extraction process in a positive light, all the while framing those who question or oppose the processes of shale gas extraction as irrational obstructionists.     

Green Lawfare: Environmental Public Interest Litigation and Mediatized Environmental Conflict

Communication strategies involving news media and environmental groups are well documented and research into protest politics and other forms of environmental communication has made considerable progress in the analysis of the strategies that various actors use to influence environmental policy. There is less scholarship, however, on the journalistic representation of the legal strategies employed by environmental non-government organizations, such as the mediatized debates about the use of law by these groups and the laws themselves. Further, while legal scholarship observes the role of public interest litigation in environmental matters, the role of news media as an influential force in public opinion formation and mobilization in the context of environmental litigation as an activist strategy remains less understood. Using the 2015 “green lawfare” debate in Australia that followed a successful Australian Federal Court challenge to a coalmine, this paper argues that the “mediatized visibility” inherent in public interest litigation is an important, but mostly overlooked, element of mediatized environmental conflict.     

Blogging about Climate Change in Russia: Activism,Scepticism and Conspiracies

The article explores the new media’s role in climate change communication in Russia. By providing an open space for the expression of very diverse points of view, the internet creates a substitute media reality where both climate activists and climate sceptics can question the established discourse. Analysis of 374 entries published on the LiveJournal blogging platform has resulted in the identification of four discursive categories: “conspiracies of climate change,” “climate change impact,” “political games of climate change” and “online (anti-)environmentalism.” Each category demonstrates how the same topic can be framed in very different ways depending on bloggers’ worldview rather than the nature of the discussed environmental problem. The findings also show that the blogs act as “echo-chambers” for both climate deniers and climate activists reinforcing their behold beliefs. Finally, the analysis discovers some parallels with the traditional media coverage in their minimal critique of Russian state policy on climate.     

Fracking and Framing: A Comparative Analysis of Media Coverage of Hydraulic Fracturing in Canadian and US Newspapers

Hydraulic fracturing, or fracking, is a controversial but popular method of extracting oil and gas in North America. There are a myriad of completing claims about the economic benefits and the environmental costs of the technology. This paper examines news media coverage of fracking in four Canadian and four American newspapers over a five-year period. A comparison is made at the national level as well as at a paired subnational level between jurisdictions where fracking is embraced and where fracking is banned. The paper demonstrates that in both countries the main storyline is about water quality, but beyond that differences emerge as Americans focus more on wildlife and public health and Canadians focus more on moratoriums and energy independence. Moreover, while there were similarities in media coverage of fracking in pro-fracking and anti-fracking jurisdictions, there were notable differences in attention to the topics of public health and economic benefits.     

Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

Economic Conditions,the Policy Cycle,and Media Visibility of Environmental Organizations

The extent to which social movements have access to the news media has important implications on the capability of social movements to communicate with and garner support from the public. Factors that shape movement organizations' media visibility thus deserve scholarly attention. This article deals with news coverage of environmental movement organizations (EMOs) in Hong Kong and focuses on the impact of economic conditions, the policy cycle, and the number of EMOs in society on media visibility of EMOs. Analysis of a data-set constructed based on archival data and official statistics illustrates that all three factors influence media visibility of EMOs through media attention to environmental issues, while the number of EMOs and economic conditions also affect media visibility of EMOs directly. In-depth interview data are then used to supplement the quantitative analysis by showing how movement activists perceive and respond strategically to the structural factors. Theoretical implications of the findings are discussed.     

In Flanders Fields: De/politicization and Democratic Debate on a GM Potato Field Trial Controversy in News Media

In May 2011, a highly mediatized direct action in the form of a “field liberation” took place in Flanders, Belgium, against a field trial of genetically modified potatoes. This direct action and its aftermath revealed the conflictual and antagonistic nature of the genetically modified organisms debate in Flanders. Consequently, it serves as a particularly suitable case to investigate the post-political thesis with regard to environmental discourse and politics. The aim of this paper is to investigate in what ways news media in their reporting contribute to processes of depoliticization and, resultantly, impede a democratic debate on the issues at stake. This paper attempts to provide an answer to this question based on a critical discourse analysis of the reporting by Flanders’ two generalist, elite newspapers, De Standaard and De Morgen and the alternative online news site DeWereldMorgen. The findings reveal the existence of three ideological cultures, which are characterized by different degrees of de/politicization. We conclude by discussing how this study adds to our understanding of the relation between the depoliticization of environmental discourse, democratic debate and twenty-first-century news media.     

Conservatism vs. conservationism: differential influences of social identities on beliefs about fracking

ABSTRACT

Although recent expansions in hydraulic fracking operations across the United States have led to greater news coverage and attention from the public, overall understanding remains fairly low. For some, relevant social identities, including environmental or political, may provide a short cut to becoming informed about fracking, or to determining what they believe about it and how that influences their positions on fracking policies. Social identity influence frameworks provide an approach to understanding the relationships between belief and identity, which this study investigates through its affiliational and attitudinal components. National survey data are used to model pathways from environmental and political identities to beliefs about risks associated with fracking. Environmental attitudes significantly predicted belief that fracking has health risks, and mediated a relationship from environmental group affiliation, but environmental information was not significant. Ideology had direct and indirect effects, through partisan media use, while partisanship had direct effects on beliefs about environmental risks.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

Where Technology Goes to Die: Representations of Electronic Waste in Global Television News

This article analyzes how electronic waste (e-waste) gets represented in television news stories. The main objective is to present a perspective on how a “low-frequency” emergency (i.e. a lengthy and ongoing state of environmental emergency) is presented as a newsworthy issue. Drawing on literature on televised “distant suffering,” the article engages in a multimodal text analysis of four news stories about e-waste. The findings show how on-location reports from e-waste dumping sites make use of sublime imagery in the visual representations; how e-waste dumping sites are presented as strange spaces, with no clear and comprehensible history; and finally, that the representations suggest an ambivalence and uncertainty when it comes to agency (who is responsible and what can be done?). The article ends with a discussion of the implications of this mode of representation and its effectiveness in eliciting an appropriate response to the harms caused by e-waste.     

Wilderness and the Media Politics of Place Branding

It is 30 years since the Australian environmental movement enlisted the term “wilderness” to protect Tasmania's remote Franklin River from hydroelectric development. Environmentalists deployed “wilderness” strategically during the conflict to build public support for their no-dam campaign, aided by national and international media who used the term liberally, while Tasmanian news media and pro-development elites acknowledged the term's inherent political qualities by suppressing its use. Our interest is in the political and media framing of “wilderness” since the concept was “branded” by government and industry at the turn of the twenty-first century. Drawing on continuing environmental conflict over Tasmania's remote Tarkine region as a case study, we ask to what extent media portrayals of “wilderness” have changed since the Franklin dam was stopped and the Tasmanian World Heritage Wilderness Area was created in 1982. Using content analysis of related articles in the local media and qualitative analysis of international travel journalism about Tasmania published over an extended period, we find that place branding has contributed to the routinization of “wilderness” and to a shift in the focus of mediated conflict from “wilderness” to “tourism.” The Tasmanian experience demonstrates that while the actions of the environmental movement can valorize place, branding can depoliticize contested natural areas. Yet brands that incorporate or allude to “wilderness” may have the unanticipated consequence of valorizing “wilderness” transnationally, in a manner that the environmental movement would struggle to emulate.     

Drilling Is Just the Beginning: Romanticizing Rust Belt identities in the campaign for shale gas

ABSTRACT

Public apprehension over the environmental, social, and health impacts of unconventional gas drilling, or fracking, prompts various responses from oil and gas industries. Natural gas discourses operating in the Marcellus Shale Region, USA, for example, counter claims of environmental harm by emphasizing the economic growth that industry spurs. This article argues that corporate narratives operating in the Marcellus renew the jobs versus environment dichotomy by romanticizing labor identities in the region, binding Rust Belt identities to extraction in the past, present, and future of the region. The danger of this discursive move is the exclusion of alternative possibilities for working, living, and being without fossil fuel industries. I employ a critical analysis of one corporate advertising campaign, “Drilling Is Just the Beginning,” produced by the natural gas drilling company Range Resources, to demonstrate how extraction discourses construct futures that depend on shale gas development, thereby marginalizing possibilities for ecologically sensible alternatives.     

Using Nonprofit Narratives and News Media Framing to Depict Air Pollution in Delhi,India

How is the air pollution issue in Delhi framed by the news media and narrated by nonprofit organizations? To study news media framing, we employed an inductive approach based on automated text coding of news coverage of the issue. To study nonprofit organization narrations, a deductive approach guided by the Narrative Policy Framework was used to focus on the stories told via online documents as found on nonprofit websites. The findings confirm existing theory and empirical research regarding the leading causes and effects of air pollution; however, perceptions are mixed regarding the government’s ability to implement policy. The combined deductive and inductive approaches provide a systematic and multi-method research study for understanding perceptions of air pollution in one of the largest cities in the world. The result is a depiction of the priorities that influence public opinions, political decisions, and eventually public policies.     

Making Progress? Reproducing Hegemony Through Discourses of “Sustainable Development” in the Australian News Media

While numerous studies have investigated discourses of “sustainable development” in a variety of institutional and academic contexts, media discourses on this issue have remained largely unexamined. But considering the intertwined nature of media and society, the construction of sustainable development in the news may be an important factor shaping future ecological and social outcomes. Proceeding from the thesis that the news is a site in which hegemony may be reproduced, this paper critically analyses discourses used to construct sustainable development in news texts published over the 10-year period 2004–2013 across the eight most widely circulated newspapers in Australia. The findings show that sustainable development news is confined to a narrow range of discourses that largely serve to perpetuate the status quo, which is broadly consistent with the media hegemony thesis. Finally, I discuss the implications of these findings, propose possible explanations, and explore avenues for future research.     

Routine Reporting of Environmental Risk: The First Traces of Micropollutants in the German Press

ABSTRACT

This article analyzes the emergence of a new environmental issue in the German press. Since the 1990s, scientists have detected traces of pharmaceuticals, hormones and chemicals in all segments of the water cycle. These micropollutants have negative effects on aquatic life and might affect human health. Their sources are manifold and include private households. Yet although micropollutants of are direct concern to media audiences, they are a challenging topic for news reporting. Although this issue is systemic and fraught with uncertainty, it does not easily translate into news stories. Our content analysis of 444 articles (1995–2015) reveals that the societal risk was rarely presented as a stand-alone topic. Instead, the issue was mostly covered as part of local routine reporting and framed as a challenge for experts to solve. Over time, the reporting became more managerial, while media framings of micropollutants gained more substance and scope. We contend that local routine reporting should receive more attention as a public forum for addressing emerging environmental concerns.     

Media Storms and Policy Expertise: How Environmental Beat Journalists Gained Influence During a Shale Gas Controversy

This article examines the conditions under which environmental beat journalists can gain credibility as expert informants. It shows that media storms foster a particular dynamic that can add to this credibility. Comparing a media storm over shale gas development in Quebec with regular coverage of the same issue in British Columbia, this article shows that the coverage space given to environmental beat journalists during a media storm can render their alliance with protest groups mutually beneficial. Beat journalists can benefit from the willingness of these groups to participate in their stories, while the groups benefit from increased visibility. Beat journalists also benefit by being perceived as expert informants in policy networks, a role that they use to encourage policy-makers to take the concerns of protest groups seriously. This dynamic also increases the negativity of the news coverage. The article makes a contribution to knowledge on the role of environmental journalists in policy-making processes.     

The Story of an Emerging Energy Issue: National Television News Coverage of Fracking in the United States

ABSTRACT

This is a narrative analysis that documents how the issue of fracking emerged in national television evening news programs in the United States from 2010 to 2013. Four features of narrative – character, setting, narration, and causal relationships – are central to stories that began with controversy and contamination, but then shifted to boomtowns and energy independence, suggesting that news coverage became more industry-oriented over time.