Wilderness and the Media Politics of Place Branding

It is 30 years since the Australian environmental movement enlisted the term “wilderness” to protect Tasmania's remote Franklin River from hydroelectric development. Environmentalists deployed “wilderness” strategically during the conflict to build public support for their no-dam campaign, aided by national and international media who used the term liberally, while Tasmanian news media and pro-development elites acknowledged the term's inherent political qualities by suppressing its use. Our interest is in the political and media framing of “wilderness” since the concept was “branded” by government and industry at the turn of the twenty-first century. Drawing on continuing environmental conflict over Tasmania's remote Tarkine region as a case study, we ask to what extent media portrayals of “wilderness” have changed since the Franklin dam was stopped and the Tasmanian World Heritage Wilderness Area was created in 1982. Using content analysis of related articles in the local media and qualitative analysis of international travel journalism about Tasmania published over an extended period, we find that place branding has contributed to the routinization of “wilderness” and to a shift in the focus of mediated conflict from “wilderness” to “tourism.” The Tasmanian experience demonstrates that while the actions of the environmental movement can valorize place, branding can depoliticize contested natural areas. Yet brands that incorporate or allude to “wilderness” may have the unanticipated consequence of valorizing “wilderness” transnationally, in a manner that the environmental movement would struggle to emulate.     

Rapid Issue Tracking: A Method for Taking the Pulse of the Public Discussion of Environmental Policy

Environmental communication professionals and other decision makers need to understand public sentiment toward environmental issues to effectively carry out their stewardship responsibilities. However, it is often difficult to obtain timely and reliable information about public discussion and debate regarding these issues. This paper describes an approach designed to address this dilemma: Rapid Issue Tracking is a method for quickly “taking the pulse” of public and other stakeholder discussion. The data source for Rapid Issue Tracking is online media stories, including traditional news media, social media, and other textual data such as public comments received by an agency. Two US Forest Service cases of Rapid Issue Tracking are presented to explicate the method and its usefulness in environmental communication and decision making.     

In Flanders Fields: De/politicization and Democratic Debate on a GM Potato Field Trial Controversy in News Media

In May 2011, a highly mediatized direct action in the form of a “field liberation” took place in Flanders, Belgium, against a field trial of genetically modified potatoes. This direct action and its aftermath revealed the conflictual and antagonistic nature of the genetically modified organisms debate in Flanders. Consequently, it serves as a particularly suitable case to investigate the post-political thesis with regard to environmental discourse and politics. The aim of this paper is to investigate in what ways news media in their reporting contribute to processes of depoliticization and, resultantly, impede a democratic debate on the issues at stake. This paper attempts to provide an answer to this question based on a critical discourse analysis of the reporting by Flanders’ two generalist, elite newspapers, De Standaard and De Morgen and the alternative online news site DeWereldMorgen. The findings reveal the existence of three ideological cultures, which are characterized by different degrees of de/politicization. We conclude by discussing how this study adds to our understanding of the relation between the depoliticization of environmental discourse, democratic debate and twenty-first-century news media.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

海洋环境公益诉讼的制度定位及体系完善

《海洋环境保护法》第89条第2款规定了海洋环境监管部门代表国家排他性提起损害赔偿的诉讼制度,为海洋环境公益提供了特殊的诉讼保护方式。因该项制度设计的粗疏以及关联政策、立法回应不足,造成对该条款规定的理论解释困惑和制度适用障碍,导致提起海洋环境公益诉讼的主体类型受限、海洋环境公益保护诉讼程序衔接不畅、海洋环境监管部门"两种角色"手段配合不当的突出问题,直接限制了环境公益诉讼制度在海洋环境保护领域的功能发挥。破解这一问题的关键在于阐明海洋环境公益保护背后的诉讼法律关系和应用法理,完善海洋环境公益保护诉讼制度体系,实现海洋环境保护的诉权利益调整和诉讼秩序优化。重点是打破现有研究的思维定式,避免将《海洋环境保护法》第89条第2款规定的诉讼类型推演为海洋环境公益诉讼并作为讨论前提,明确该条款规定为带有维护海洋环境公益特点的"准环境公益诉讼",将其与"私益诉讼""国益诉讼""环境公益诉讼"进行合理界分,为海洋环境公益诉讼的发展提供制度空间,理顺各类型诉讼和保护机制之间的关系。在此之下,完善海洋环境监管部门"两种角色"作用发挥的制度设计,保障环境行政手段与诉讼保护手段之间的衔接配合,理顺海洋环境公益保护各类型诉讼提起的顺位与程序,促进各类诉讼手段各归其位,形成与行政保护机制的合力,最终实现对海洋生态环境的整体性保护。     

On the Plaintiff’s Subject Qualification for Environmental Public Interest Litigation Instituted by People’s Procuratorates

Although it is not the main duty for the People’s Procuratorate to institute environmental public interest litigation proceedings, the existence of "reserve" prosecution right of plaintiff not only is beneficial to timely prevention and cure of environmental damage, but also contributes indispensable judicial supervision force to the environmental legality construction. In order to safeguard environmental public interests, many local prosecutorial organizations have practiced environmental public interests litigation. Since Chinese law has not made explicit stipulation on the function of the People’s Procuratorate instituting environmental public interest litigation, the plaintiff’s subject qualification for environmental public interest litigation instituted by the People’s Procuratorate is still in question. In order to propel the People’s Procuratorate to completely and fully exercise their power of supervision and prosecution, there shall be corresponding legislation that provides powerful guarantee for the People’s Procuratorate instituting environmental public interest litigation.     

环境公益诉讼的理论基础探究

环境不可能成为权利的对象,环境权论和公共信托理论都无法为环境公益诉讼提供理论支撑.多人利益意义上的环境公益诉讼以公民财产权、人身权等为根据,无须再虚构其他的理论根据.私人检察总长理论、私人实施法律理论是国家论、权力论,这种理论和我国法律中的公民检举权都以"积极公民"的存在为前提."积极公民"存在于个体与利益共同体关系中.国家、民族、自然环境决定的特定区域中的人的集合等都构成一个共同体.共同体成员对共同体的责任是公民担当"私人总检察长"、公益起诉人的理由.集体利益环境诉讼的理论基础是作为环境共同体成员的公民对共同的环境利益的责任.多人利益环境诉讼实际上是私益诉讼,只有集体公益的环境诉讼才是需要我们努力建设的环境公益诉讼.     

The Many Modalities of Social Networking: The Role of Twitter in Greens Politics

The popular microblogging service, Twitter, contains a variety of potential orientations—interpersonal, broadcast, news, advertising, public service, political, and so on—in its operation and applications. As an evolving social media platform, specificity and context are essential in understanding its significance and use-value. This paper investigates the multiple modalities of Twitter in the context of formal politics and, in particular, the Greens party in Australia. Presenting original evidence drawn from the Greens Members of Parliament and their advisers, it is shown how Twitter is mobilized in response to particular news agendas and stories, unfolding political events and processes, and an ongoing need for the Greens to speak simultaneously to committed environmentalists and the broader electorate. These uses reveal that Twitter is an important addition to the “media ecology mix” in the conduct of environmental politics, playing a direct role in political communication, strategies, and actions.     

Curb Your Enthusiasm: On Media Communication of Bioenergy and the Role of the News Media in Technology Diffusion

There is widespread agreement that the mitigation of climate changes requires societies across the globe to speed up the diffusion of renewable energy technologies. This article pursues an interest in the diffusion of one such technology: bioenergy. It does so through a study of how bioenergy is covered and communicated in the news media of Norway and Sweden, countries where the diffusion of this technology looks radically different. Mobilizing a domestication perspective, it finds that the news media in the two countries ascribe diverging meaning to the technology, offering audiences clearly varied images of what bioenergy “is.” In other words, the technology is domesticated in different ways, suggesting that media coverage plays a role in systems of innovation and diffusion. How this affects the public, however, is an under analyzed element in the innovation and diffusion literature, and the article calls for further investigation into this matter.     

The 2014 Walrus Haul Out: A Case Study of Selective Exposure to Environmental News Coverage

In this article we examine in real time the political selective exposure process involved when the public confronted the “walrus haul out” of October 2014, a news event attributed by some climate change researchers to the effects of the climate change-driven reduction of Arctic sea ice. Analyzing data assessing the amount of major TV and cable news network coverage of the haul out, and evaluating public opinion data collected from a rolling cross-sectional survey of US adults take at the time, we show that coverage of this event was not equitably distributed across news media news sources, that exposure to news source is related to the respondents’ ideological dispositions, and that exposure to coverage of the walrus haul out is related to ideology, the selectivity of political news habits, and climate change knowledge. We conclude with a discussion of the apparent inevitability of selective exposure to media coverage of climate change-related events and the implications for effective climate change communication.     

Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.     

The Influence of Media Use on Environmental Engagement: A Political Socialization Approach

Current research suggests that the media play an important part in informing and engaging citizens in environmental issues. Building on these findings, this study adopts a political socialization approach to citizens' involvement in everyday-life pro-environmental behavior. Multivariate analysis of recent survey data from Swedish adolescents (N = 1148) demonstrates direct as well as indirect relationships between frequency of news media use, talk about environmental issues with parents and peers, and extent of pro-environmental behavior. The findings are consistent with the notion that news media use promotes behavior by raising awareness of environmental issues. The results are also discussed in terms of a citizen-communication framework according to which interpersonal communication translates environmental information gleaned from news sources to adolescents' everyday-life reality, thereby motivating pro-environmental behavior. Future directions for examining causal mechanisms in more detail are discussed.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

The Impact of Global NGOs on Japanese Press Coverage of Climate Negotiations: An Analysis of the New “Background Media Strategy”

This article assesses the success of WWF Japan’s “Background Media Strategy” in influencing Japanese mainstream news outlets’ coverage of climate change negotiations. WWF Japan adopted this “Background Media Strategy” after the Bali COP in 2007; instead of lobbying, it aims to build journalists’ expertise. This article examines its success after seven years through three research approaches: the analysis of participant lists; two surveys (conducted in 2009 and 2015); and a content analysis of climate change articles that appeared in four large mainstream newspapers between April and July 2015. Based on these different data, the author concludes that the new media strategy was successful: Japanese journalists increasingly rely on information provided by WWF Japan and less on information provided by the government and industry. This experiment suggests that a new relationship between global NGOs and the media can improve environmental communications—an approach that could help advocacy groups around the world.     

Economic Conditions,the Policy Cycle,and Media Visibility of Environmental Organizations

The extent to which social movements have access to the news media has important implications on the capability of social movements to communicate with and garner support from the public. Factors that shape movement organizations' media visibility thus deserve scholarly attention. This article deals with news coverage of environmental movement organizations (EMOs) in Hong Kong and focuses on the impact of economic conditions, the policy cycle, and the number of EMOs in society on media visibility of EMOs. Analysis of a data-set constructed based on archival data and official statistics illustrates that all three factors influence media visibility of EMOs through media attention to environmental issues, while the number of EMOs and economic conditions also affect media visibility of EMOs directly. In-depth interview data are then used to supplement the quantitative analysis by showing how movement activists perceive and respond strategically to the structural factors. Theoretical implications of the findings are discussed.     

Media Storms and Policy Expertise: How Environmental Beat Journalists Gained Influence During a Shale Gas Controversy

This article examines the conditions under which environmental beat journalists can gain credibility as expert informants. It shows that media storms foster a particular dynamic that can add to this credibility. Comparing a media storm over shale gas development in Quebec with regular coverage of the same issue in British Columbia, this article shows that the coverage space given to environmental beat journalists during a media storm can render their alliance with protest groups mutually beneficial. Beat journalists can benefit from the willingness of these groups to participate in their stories, while the groups benefit from increased visibility. Beat journalists also benefit by being perceived as expert informants in policy networks, a role that they use to encourage policy-makers to take the concerns of protest groups seriously. This dynamic also increases the negativity of the news coverage. The article makes a contribution to knowledge on the role of environmental journalists in policy-making processes.     

Application of American Civil Action to Public Interest Action in Environmental Protection of China

Economic development has made a negative impact on the environment.However,our proceedings on public interest action are almost blank,causing many of the cases related to the environmental protection to be rejected by the court for the reason that the prosecutors fail to provide enough evidence.Therefore,we can take the U.S.system of civil action for reference to improve our public interest action while employing proxy litigation.The measures can be included as follows:relax the plaintiff qualifications;establish the necessary lead procedures;invert the responsibility of providing evidence.     

Internet Memes,Media Frames,and the Conflicting Logics of Climate Change Discourse

ABSTRACT

Media frames have been applied to news information for decades to influence the manner in which news is both delivered and interpreted. However, media frames have tended to focus on traditional news media channels, but the emergence of new media platforms now necessitates a recalibration of how media framing is understood in relation to media and communication studies. With a focus on the issue of climate change, this study explores how framing is employed by the phenomenon of Internet memes in the new media landscape. Specifically, memes presented demonstrate the representation of five common media frames from the perspectives of both the “convinced” and “skeptical” logics. It is argued that through the use of common meme templates combined with the typical humorous or ironic message they convey, Internet memes represent a potentially powerful form of socio-political participation in the online community.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Engaged Communication Scholarship for Environmental Justice: A Research Agenda

ABSTRACT

As a discipline of crisis and care, environmental communication needs to address questions of environmental justice. This article argues that the most appropriate approach to studying environmental justice communication is engaged scholarship, in which academics collaborate with community partners, advocates, and others to conduct research. The article reviews prior engaged communication scholarship on environmental justice, and proposes four streams of future research, focused on news and information, deliberation and participation, campaigns and movements, and education and literacy.