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This article presents a research project on mobility management in Danish municipalities aimed at creating more sustainable mobilities. The project, called Formula M (2011–2014), worked within sciences, public and private sectors, and civil society. Often contemporary projects in both planning and designing sustainable mobilities fall short when it comes to changing praxis to limit CO2 emissions, where they just concentrate on technocratic elements. They often neglect the ‘why’ and ‘for what’ which is needed in order to drive such change. In the Formula M project, focus has been on supporting the planners involved in the project on their ‘why’ and ‘for what’. Based on a theoretical understanding of relational and collaborative planning the article contributes to an understanding of which approaches and methods can be used to facilitate the relationships and dialogues between many actors. Methodologically, this has been sought through a specific focus on the role of utopias as a tool for storytelling.  相似文献   
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