Mediating the Science: Symbolic and Structural Influences on Communicating Climate Change Through New Zealand's Television News

Climate change presents scientists, politicians, and media producers with a challenge of articulating to diverse stakeholders both the complexity of issues and the urgency of action. Analyses of how climate change is represented and constructed in broadcast media are useful to capture a reflection of contemporary values. We use an analysis of news frames and production values as well as a limited “circuit of culture” approach to explore climate change communication as both a news product and cultural phenomenon. Our focus is New Zealand, a country which ratified the Kyoto agreement but which is currently noncompliant. Using qualitative framing analysis and in-depth interviews with leading media producers, politicians, and scientists, we examine how climate change is produced, represented, and consumed by New Zealanders via their broadcast media.     

Quoting “the Environment”: Touchstones on Earth

Media influence public awareness through agenda setting and framing of news by selecting what is published, how frequently and through what frames. This content analysis compares portrayals of climate change based on political ideology of the media. It examines daily coverage of climate change in Santiago, Chile by the conservative, El Mercurio, newspaper, and the liberal, La Nación. Twenty percent of the 1,628 articles published in 2003, 2005, and 2007 which included the words “cambio climático” (climate change) or “calentamiento global” (global warming) were analyzed for frequency, content, images, and frames. The liberal newspaper published twice as many articles that were twice as long, with four times as many illustrations about climate change. They presented more thematic and diverse frames than the conservative newspaper. Government sources and conflict frames dominated both newspapers, reflecting some similar maturation processes of climate change coverage found in Europe, the United States, and elsewhere.     

Sources and Framing of Fracking: A Content Analysis of Newspaper Coverage in North Carolina,New York,and Pennsylvania

Research across several decades has mapped the way complex environmental issues with complicated policy implications are often differentially framed within the media, public, and policy agendas with major implications for how they are understood, discussed, and decided. Building on this work, this this study compared news coverage of the debate over natural gas “fracking” in New York, Pennsylvania, and North Carolina between the period 2008 and 2013. Examining state newspapers, the analysis evaluated the types of sources used, the assertions of these sources, and how the issue of fracking was framed. From a general perspective, this study reveals how differences in framing of an environmental and scientific controversy can be attributed to the locally relevant sources used in reporting, as well as the political, economic, and social factors that might be unique to a state. Specific to the debate over natural gas “fracking,” this study adds to our understanding of how such state-based factors influence the portrayal of the issue in the news media.     

Wilderness and the Media Politics of Place Branding

It is 30 years since the Australian environmental movement enlisted the term “wilderness” to protect Tasmania's remote Franklin River from hydroelectric development. Environmentalists deployed “wilderness” strategically during the conflict to build public support for their no-dam campaign, aided by national and international media who used the term liberally, while Tasmanian news media and pro-development elites acknowledged the term's inherent political qualities by suppressing its use. Our interest is in the political and media framing of “wilderness” since the concept was “branded” by government and industry at the turn of the twenty-first century. Drawing on continuing environmental conflict over Tasmania's remote Tarkine region as a case study, we ask to what extent media portrayals of “wilderness” have changed since the Franklin dam was stopped and the Tasmanian World Heritage Wilderness Area was created in 1982. Using content analysis of related articles in the local media and qualitative analysis of international travel journalism about Tasmania published over an extended period, we find that place branding has contributed to the routinization of “wilderness” and to a shift in the focus of mediated conflict from “wilderness” to “tourism.” The Tasmanian experience demonstrates that while the actions of the environmental movement can valorize place, branding can depoliticize contested natural areas. Yet brands that incorporate or allude to “wilderness” may have the unanticipated consequence of valorizing “wilderness” transnationally, in a manner that the environmental movement would struggle to emulate.     

Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Normative Framing and Public Attitudes toward Biofuels Policies

Although the power of elite issue frames to shape public attitudes toward different policies is well established, the relative influence of different types of frames in competitive framing environments remains uncertain. For example, we do not fully understand the relative influence of economic versus normative frames on the public's policy attitudes, despite the common use of both types of frames to promote the same policy in many settings. Using data from a 2010 national Internet survey, this paper investigates the relative influence of economic versus normative frames on public attitudes toward the contentious policy issue of biofuels. The results indicate the importance of normative frames in shaping public attitudes on this issue, suggesting the relevance of normative frames more generally in shaping public opinion beyond the narrow confines of typical “morality” policies such as abortion or gambling.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

Questioning the Doubt: Climate Skepticism in German Newspaper Reporting on COP17

Despite numerous international studies on climate change, there is skepticism in the media and it is prominent in public opinion polls. This article focuses in particular on the framing of climate skepticism in Germany, a country that, in the main, is said to be convinced about climate change. By using a two-step content analysis of 379 news articles (print and online) we demonstrate that climate skepticism is present in German news media reporting on the 17th Conference of the Parties (COP17) to the United Nations Framework Convention on Climate Change in Durban, South Africa. We identify two overarching skepticism frames: skepticism about the phenomenon of climate change and about climate science. Our analysis further shows that climate skepticism is not exclusive to a specific political ideology, even though a newspaper's ideology may influence how skeptical frames are being evaluated.     

Between Guilt and Obligation: Debating the Responsibility for Climate Change and Climate Politics in the Media

ABSTRACT

The “common but differentiated responsibility” of developed and developing countries to mitigate climate change is a core principle of international climate politics—but there is disagreement about what this “differentiated responsibility” amounts to. We investigate how newspapers in developed countries (Australia, Germany, United States) and emerging economies (Brazil, India) covered this debate during the UN climate summits in 2004, 2009, and 2014. Newspapers in both types of countries attributed more responsibility to developed than to developing countries. In line with social identity theory, however, media in developed countries attributed less causal responsibility (blame) to other developed countries than media in emerging economies. The latter countries’ media, in turn, attributed less responsibility to other developing countries than media in developed countries. At the same time, in line with the “differentiated responsibility”, media in developed countries attributed more responsibility to their own countries than media in emerging economies.     

Media and Climate Change: Four Long-standing Research Challenges Revisited

This paper suggests some further avenues of empirical and theoretical investigation for media research on climate change. “Old” suggestions, whose significance, as we see it, needs to be further reinforced, are included, as are “new” ones, which we hope will generate innovative research questions. In order to integrate the analysis with knowledge generated by media research at large, we revisit four research challenges that media scholars have long grappled with in the investigation of journalism: (1) the discursive challenge, i.e. the production, content and reception of media discourse; (2) the interdisciplinary challenge, i.e. how media research might engage in productive collaboration with other disciplines; (3) the international challenge, i.e. how to achieve a more diverse and complex understanding of news reporting globally; and (4) the practical challenge, i.e. how to reduce the theory–practice divide in media research.     

A Phenomenological Perspective on Ethical Duty in Environmental Communication

This article examines the framing of environmental risks and natural disasters in factual entertainment television programs of the early 2000s, a hybrid form combining techniques from documentary with techniques such as dramatic reconstructions and computer-generated imagery from entertainment genres. Using qualitative frame analysis, it examines a range of factual entertainment television programs' framing of environmental risk and natural disasters in terms of their attitudes, representation of human participants and visual composition. The article considers the similarities and differences in the framing of natural disasters as factual entertainment compared to the framing of natural disasters in news, documentary and fiction film. It argues that such programs offer representational frames both consonant with and distinct from other media and concludes that they problematically offer a predominantly fatalistic response to environmental risk, constructing natural disasters as voyeuristic spectacles for vicarious entertainment.     

Global Journalism in Decision-Making Moments: A Case Study of Canadian and American Television Coverage of the 2009 United Nations Framework Convention on Climate Change in Copenhagen

Climate change is a phenomenon with global causes but local effects, and thus global climate change decision-making moments provide ideal opportunities to examine how local and global discourses work together—or do not—through global journalism. This case study investigates the globally focused vs. culturally bound frames used in television news coverage, in Canada and the USA, of the 2009 United Nations Climate Change Conference in Copenhagen. Initial quantitative findings that Canadian media used many more culturally bound sources than did American media contradict the past findings and suggest Canadian media engaged less in producing global journalism than did American media. A follow-up qualitative analysis not only found more global framing in the American stories, but also concluded that global sources did not necessarily create global journalism; instead, a global orientation is required.     

Blogging about Climate Change in Russia: Activism,Scepticism and Conspiracies

The article explores the new media’s role in climate change communication in Russia. By providing an open space for the expression of very diverse points of view, the internet creates a substitute media reality where both climate activists and climate sceptics can question the established discourse. Analysis of 374 entries published on the LiveJournal blogging platform has resulted in the identification of four discursive categories: “conspiracies of climate change,” “climate change impact,” “political games of climate change” and “online (anti-)environmentalism.” Each category demonstrates how the same topic can be framed in very different ways depending on bloggers’ worldview rather than the nature of the discussed environmental problem. The findings also show that the blogs act as “echo-chambers” for both climate deniers and climate activists reinforcing their behold beliefs. Finally, the analysis discovers some parallels with the traditional media coverage in their minimal critique of Russian state policy on climate.     

The US News Media,Polarization on Climate Change,and Pathways to Effective Communication

The news media are a central source of information about climate change for most people. Through frames, media transmit information that shape how people understand climate change as well as the actions they are ultimately willing to support to address the problem. This article reviews the rise of climate change in the US news media and the emergence of related frames in public discourse. In doing so, it traces the roots of partisan divisions over climate change and highlights the role that events, journalistic practices, technological changes, and individual-level factors such as ideological and partisan identity have played in fostering polarization. The article concludes by identifying the core challenges facing communicators who seek to build consensus for action on climate change and highlights the most viable solutions for achieving success.     

Beyond the money shot; or how framing nature matters? Locating Green at Wildscreen

ABSTRACT

Natural history films use technological mediations to frame aspects of nature so as to communicate information, in part through engendering particular viewer affects. As an entertainment industry embedded in capitalist social relations and concerned with competition for finance and ratings, natural history film-making is also a search for “the money shot” – associated with extremes including rarity, sensational behavior, and otherwise un(fore)seen views. I highlight this sensationalizing impetus through ethnographic fieldwork conducted at the biannual UK Wildscreen film festival in 2010. Here, wildlife films were frequently presented as action dramas with a rhythm of anticipation, climax and satisfaction. I argue that, through stimulating significantly disconnective affects, such framing may work against composition of a caring ecocultural ethics that entwines human with more-than-human natures and futures; and that this tendency parallels the similarly disconnecting effects documented for pornographic film. In contrast, I engage with the differently constructive frames guiding the low budget, open access, activist film Green, which, perhaps paradoxically given the thrust of much of the natural history film industry, won the prestigious WWF Gold Panda Award at Wildscreen 2010. I follow framing theorist George Lakoff to emphasize that since cognition is both embodied and embedded in diverse inter-relationships, affective registers generating mimetic connection are as significant in communicating information regarding “the environment” as the text and words by which nature might be framed. I conclude that attention to affective registers and embodied (dis)connections in natural history film may enhance a turning of capitalist spectacle against itself, so as to work more effectively in service to the composition of abundant socionatural futures.     

Framing Renewable Energy: A Comparative Study of Newspapers in Australia and Sweden

Australia and Sweden display very different institutional settings and contexts for the production of environmental journalism. This empirical study examined how two major quality newspapers in Sweden and Australia have framed renewable energy as an environmental, political, scientific, economic and civil society issue. A deductive, quantitative methodological approach was used to identify dominant frames and actors in articles in The Australian (Australia) and Dagens Nyheter (Sweden) between October 2010 and June 2011 2010/2011. The findings suggest that the attention given to different types of renewable energy in the two newspapers and how issues were framed was contingent on the domestication of the discussion of renewable energy in the two countries. Reporting on renewable energy in both newspapers was characterized by a focus on “elite” actors and economic frames, the absence of civil society frames and negative (The Australian) or ambiguous (Dagens Nyheter) environmental frames. The study extends our understanding of the contextual conditions that enable and limit journalists when reporting environmental issues.     

Using Nonprofit Narratives and News Media Framing to Depict Air Pollution in Delhi,India

How is the air pollution issue in Delhi framed by the news media and narrated by nonprofit organizations? To study news media framing, we employed an inductive approach based on automated text coding of news coverage of the issue. To study nonprofit organization narrations, a deductive approach guided by the Narrative Policy Framework was used to focus on the stories told via online documents as found on nonprofit websites. The findings confirm existing theory and empirical research regarding the leading causes and effects of air pollution; however, perceptions are mixed regarding the government’s ability to implement policy. The combined deductive and inductive approaches provide a systematic and multi-method research study for understanding perceptions of air pollution in one of the largest cities in the world. The result is a depiction of the priorities that influence public opinions, political decisions, and eventually public policies.     

“You Can't Run Your SUV on Cute. Let's Go!”: Internet Memes as Delegitimizing Discourse

In an effort to explore the role of new media technologies in environmental protest rhetoric, this paper examines Greenpeace's Let's Go! Arctic campaign, which opposed Shell's Arctic oil-drilling plans. The campaign produced a body of Internet memes designed to look like Shell's own corporate advertising. Moreover, the viral campaign used various rhetorical techniques that challenged Shell's goals and identity. Greenpeace-generated and user-generated memes cleverly use irony, corporate voice and humor to delegitimize Shell's Arctic efforts. The memes offered messages that mocked corporate practices and corporate messaging while also providing direct protest messages and accessible humor that invited identification against Shell. Thus, the memes collectively encouraged identification with Greenpeace's antidrilling, pro-environment discourse.     

How Aware Are Other Nations of Climate Change? Analyzing Germans’ Second-Order Climate Change Beliefs About Chinese,US American and German People

ABSTRACT

What people believe about the beliefs of other people – second-order beliefs – has been acknowledged as a key factor that shapes public support for international climate policy. However, very little is known about their origins. Based on data from an online survey (n?=?935), we analyzed how German citizens assess the climate change awareness in their own nation as compared to those of the US and China. Even if the public climate change awareness in the US and China factually differs, we found that German citizens equivalently rate both nations similar and much lower than their own, a finding which can be explained with social identity processes and “in-group”/“out-group” biases. Hierarchical regression analyses demonstrate that the attention individuals pay towards television and social media predict second-order beliefs on climate change awareness positively, while attention to print media is a negative predictor.     

Corporations,Consumerism and Culpability: Sustainability in the British Press

Sustainability and sustainable development are prominent themes in international policy-making, corporate PR, news-media and academic scholarship. Its definitions are contested, however sustainability is associated with a three-pillar focus on economic development, environmental conservation and social justice, most recently espoused in the adoption of the UN Sustainable Development Goals in 2015. In spite of its common usage, there is little research about how sustainability is represented and refracted in public discourse in different national contexts. We examine British national press coverage of sustainability and sustainable development in 2015 in a cross-market sample of national newspapers. Our findings show that key international policy events and environmental and social justice frames are peripheral, while neoliberalism and neoliberal environmentalism vis-à-vis the promotion of technocratic solutions, corporate social responsibility and “sustainable” consumerism are the predominant frames through which the British news-media reports sustainability. This holds regardless of newspaper quality and ideological orientation.